Grow your app15 min read
Understanding refund rate benchmarking
Here’s how to measure and optimize your mobile app’s refund rate so you can set the right user expectations and avoid critical reviews from disgruntled users.
Disha Sharma
ReadEverything you need to grow your subscription app
All articles
Grow your app12 min read
How to fund user acquisition without giving up equity
Compare 5 ways to fund mobile acquisition for mobile apps without selling equity. Learn when factoring, RBF, and debt beat VC for scaling user acquisition campaigns.
Victoria Kharlan
Read
Grow your app18 min read
Month-over-month growth: calculator and formula
Learn how to measure month-over-month growth with key metrics and calculation formula. Enhance your business insights by understanding and applying these essential growth calculation techniques.
Disha Sharma
Read
Grow your app24 min read
How to calculate customer acquisition cost (CAC): Benchmarks to know
Here’s how to calculate and optimize your mobile app’s Customer Acquisition Cost (CAC) metric, your CAC payback period, and your LTV-CAC ratio.
Disha Sharma
Read
Industry insights7 min read
9 subscription economy trends dominating 2026: The complete strategy guide
Explore key subscription economy trends and fatigue statistics shaping 2026. Learn how consumer behavior is shifting and what it means for your subscription business model.
Victoria Kharlan
Read
Grow your app23 min read
How to increase app engagement in 2026?
Explore efficient strategies to boost app engagement in our comprehensive guide. From personalization to push notifications, learn how to captivate your audience, increase user retention, and drive app success. Perfect for app developers and marketers looking to create a more engaging user experience.
Laiba Tariq
ReadThe subscription growth newsletter
Once a month, straight to your inbox:tactics
Understanding refund rate benchmarking
How to fund user acquisition without giving up equity
Month-over-month growth: calculator and formula
How to calculate customer acquisition cost (CAC): Benchmarks to know
Inbox1 new
A
Adaptynow
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
S
StripeMon
Your monthly payout summary
G
GitHubSun
Security alert digest
Grow your app20 min read
App pricing: Guide to pricing tiers and strategies
Discover the ultimate guide to tiered pricing strategies for your SaaS. Learn how to optimize your pricing tiers to maximize revenue, enhance user experience, and boost customer retention. Perfect for developers and marketers aiming to elevate their app's success.
Ilia Lotarev
Read
Grow your app11 min read
What is web-to-app and how does it work
Learn what web-to-app funnels are and how they cut platform fees by 6x, restore full attribution, and boost LTV. Complete guide with examples and best practices.
Aleksandr Samoilenko
Read
Adapty updates13 min read
How to get paid subscribers for your app: conversion from freemium to premium
Upgrade your app monetization strategy with proven freemium to premium conversion techniques. This guide provides insights and tips to help you increase revenue and user engagement for subscription-based apps
Vitaly Davydov
Read
Grow your app16 min read
Growth loops: How to use cohort analysis for subscriptions
Discover how to use cohort analysis to drive growth in your business. Learn the fundamentals of growth loops and how to effectively implement cohort analysis for improved customer retention and engagement.
Laiba Tariq
Read
Grow your app13 min read
What is user stickiness and how to calculate it
Explore essential metrics and best practices to enhance user stickiness on your platform. Learn strategies to increase engagement and retain users effectively.
Laiba Tariq
Read
Grow your app13 min read
How to identify the North Star Metric for your product
Here's how to identify your product's North Star metric and use it to align all your efforts and drive sustainable growth. Also, see how you can validate it.
Adapty Team
Read
