Grow your app3 min read
Paywall Newsletter #2
The second issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights
Nadya Pominova
ReadSubscription growth strategy for mobile app teams
Grow your app6 min read
Paywall Newsletter #22: From calories to conversions
How do top-performing calorie counter apps make people subscribe? We studied their paywalls to understand what works and what they could test to drive even better results.
Dmitry Shestoperov
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Grow your app7 min read
Navigating in-app subscription refunds, part 2
Refund Saver fights unfair refunds for you — no extra work needed. Most apps recover enough to cover Adapty’s cost. Flip the switch and start saving.
Victoria Kharlan
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Grow your app6 min read
Navigating in-app subscription refunds, part 3
Refund Saver recovers 2-3% of lost revenue by winning 80% of disputes and cutting refund rates by 50%. Learn how it works—and why it pays for itself.
Victoria Kharlan
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Grow your app5 min read
Cohort analysis for mobile apps: How to reduce churn rates
Learn how cohort analysis can help you see if your mobile app is profitable with our detailed example
Vitaly Davydov
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Grow your app5 min read
Paywall Newsletter #21: How travel apps convert users
We analyzed large and small travel apps and their paywalls to uncover how they convince users to subscribe.
Dmitry Shestoperov
ReadThe subscription growth newsletter
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Paywall Newsletter #2
Paywall Newsletter #22: From calories to conversions
Navigating in-app subscription refunds, part 2
Navigating in-app subscription refunds, part 3
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Monthly tactics, benchmarks and paywall insights — straight to your inbox
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Grow your app7 min read
The art of conversion: How Health & Fitness apps nail upselling on iOS
Why do Health & Fitness apps convert so effectively? We break down the funnels of three top apps to uncover the upselling strategies and product tactics behind their success.
Natalia Burakova
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Grow your app13 min read
How to go from product-market fit to profit in your subscription app
Daniel Layfield on scaling subscription apps from product-market fit to profit — when to start monetizing, how to price, and avoiding common traps. Lessons from $10M→$50M ARR at Codecademy.
Daniel Layfield
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Grow your app4 min read
Why Japanese ASO creatives need a different strategy
Japanese app users think differently from US users. They value clarity, trust, and proof. Here's how to adapt your ASO creatives for Japan.
Aleksandr Samoilenko
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Grow your app10 min read
How to reduce early churn and activate the second session
Most users churn by day 3. We looked at how Brilliant got them to open the app again and found 5 tactics that work.
Selcuk Aciner
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Grow your app9 min read
Why your web-to-app funnel is broken and how to fix it
Why most web-to-app funnels break — the most common ad, onboarding, and paywall mistakes that kill conversions, with practical fixes for each step of the funnel.
Aleksandr Samoilenko
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Grow your app4 min read
Paywall Newsletter #20: Apps built by women, loved by thousands
Paywall Newsletter highlights thoughtful monetization strategies from women-led apps — full of ideas worth testing.
Julia Ruzmanova
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