Grow your app10 min read
How to reduce early churn and activate the second session
Most users churn by day 3. We looked at how Brilliant got them to open the app again and found 5 tactics that work.
Selcuk Aciner
ReadSubscription growth strategy for mobile app teams
Grow your app9 min read
Why your web-to-app funnel is broken and how to fix it
Why most web-to-app funnels break — the most common ad, onboarding, and paywall mistakes that kill conversions, with practical fixes for each step of the funnel.
Aleksandr Samoilenko
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Grow your app7 min read
How to optimize ASO for Japan and why direct translations won't work
Why direct translations fail for App Store Optimization in Japan — how Hiragana, Katakana, and Kanji shape user search behavior, with practical tips for keyword strategy.
Aleksandr Samoilenko
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Grow your app4 min read
Paywall Newsletter #20: Apps built by women, loved by thousands
Paywall Newsletter highlights thoughtful monetization strategies from women-led apps — full of ideas worth testing.
Julia Ruzmanova
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Grow your app4 min read
What Japanese paywalls look like and why Western strategies won’t work
Japanese paywalls focus on transparency, detailed explanations, and value-driven messaging. Discover why Western strategies fall short and how to adapt for success.
Aleksandr Samoilenko
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Grow your app5 min read
How Japanese apps onboard users and how it differs from the West
Japanese apps rely on detailed guides, trust signals, and structured onboarding. No fast sign-ups or minimal screens. Adapting to local UX expectations is key. Here’s what you need to know.
Victoria Kharlan
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How to reduce early churn and activate the second session
Why your web-to-app funnel is broken and how to fix it
How to optimize ASO for Japan and why direct translations won't work
Paywall Newsletter #20: Apps built by women, loved by thousands
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Grow your app2 min read
Paywall Newsletter #19
We broke down the paywalls of App Store Award finalists in this Paywall Newsletter to see what works. From smart pricing to trust boosters - here’s what makes them convert (and how to use these tricks yourself).
Victoria Kharlan
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Grow your app6 min read
Navigating in-app subscription refunds, part 1
Learn what refunds are, how they affect your app’s revenue, and why manual handling is a pain. Discover how Refund Saver helps recover lost revenue easily.
Victoria Kharlan
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Grow your app3 min read
Paywall Newsletter #18
In the 18th issue our expert shares tips on how to use paywall length, multiple plans, trial toggles, and other features to boost your paywall.
Anastasiia Chestukhina
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Grow your app16 min read
How to pitch your app idea to investors and get funded
Here’s how to pitch your mobile app idea to investors. Learn how to research your pitch deck, write the copy, and present it for maximum impact to get funded.
Adapty Team
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Grow your app4 min read
How to get your first subscribers: Steve P. Young’s advice for indie developers
Getting traction with your app isn’t easy, especially when you’re starting with no downloads or paying customers. Steve P. Young’s advice for indie developers.
Adapty Team
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Grow your app13 min read
What is a soft launch (and how to do it for your app)?
Discover how soft launches for mobile apps can help optimize your new app or update for a more successful full release.
Adapty Team
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