Daniel Layfield on scaling subscription apps from product-market fit to profit — when to start monetizing, how to price, and avoiding common traps. Lessons from $10M→$50M ARR at Codecademy.
Japanese app users think differently from US users. They value clarity, trust, and proof. Here's how to adapt your ASO creatives for Japan.
Most users churn by day 3. We looked at how Brilliant got them to open the app again and found 5 tactics that work.
Why most web-to-app funnels break — the most common ad, onboarding, and paywall mistakes that kill conversions, with practical fixes for each step of the funnel.
Paywall Newsletter highlights thoughtful monetization strategies from women-led apps — full of ideas worth testing.
Why direct translations fail for App Store Optimization in Japan — how Hiragana, Katakana, and Kanji shape user search behavior, with practical tips for keyword strategy.
The subscription growth newsletter
How to go from product-market fit to profit in your subscription app
Why Japanese ASO creatives need a different strategy
How to reduce early churn and activate the second session
Why your web-to-app funnel is broken and how to fix it
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
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Japanese paywalls focus on transparency, detailed explanations, and value-driven messaging. Discover why Western strategies fall short and how to adapt for success.
Japanese apps rely on detailed guides, trust signals, and structured onboarding. No fast sign-ups or minimal screens. Adapting to local UX expectations is key. Here’s what you need to know.
We broke down the paywalls of App Store Award finalists in this Paywall Newsletter to see what works. From smart pricing to trust boosters - here’s what makes them convert (and how to use these tricks yourself).
Learn what refunds are, how they affect your app’s revenue, and why manual handling is a pain. Discover how Refund Saver helps recover lost revenue easily.
In the 18th issue our expert shares tips on how to use paywall length, multiple plans, trial toggles, and other features to boost your paywall.
Here’s how to pitch your mobile app idea to investors. Learn how to research your pitch deck, write the copy, and present it for maximum impact to get funded.
