Explore the main differences between ROI and ROAS for mobile apps. Discover their unique attributes, how they're calculated, and their implications for app marketers. Understand which metric best aligns with your goals and how to effectively leverage them for optimal performance.
SubHub podcast №18: The co-founder of EasyTen reflects on how to create a successful language-learning app and grow it the right way.
Want to understand how much mobile apps make? Adapty introduces you to the basic terms that will help you calculate your profits and move in the right direction
Paywall Newsletter #13 — David Sánchez-Camacho García reviews real-world paywalls from ToonMe, Secret Photo Vault, and others, with takeaways on copy, animation, and dark patterns.
Learn about the top 10 mistakes developers and marketers make n mobile user acquisition.
In the 12th issue of the paywall newsletter, we review paywalls of AI-based apps. Let's see how they sell their subscriptions!
The subscription growth newsletter
ROI vs ROAS: Which metric is best for your mobile app
Building the app for language learning with 10M users
How much does an app make: Adapty's ultimate app revenue & VAT guide
Paywall Newsletter #13
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
Your monthly payout summary
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Dive into the concept of ASO cannibalization, learn how it impacts your app's performance, and discover precise measurement methods with Adapty!
Stay ahead in the dynamic world of mobile advertising. Explore the latest trends, formats, targeting strategies for impactful campaigns in 2025 with Adapty!
The 11th issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights
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Discover the essential ASO metrics and KPIs to gauge your app's success. Track rankings, conversion rates, and more for effective ASO and improved downloads!
App Store screenshots play a critical role in the success of your mobile app. In this guide, we'll provide tips and tricks to optimize your app's screenshots and increase downloads
