Discover how predictive analytics boosts mobile app revenue growth by forecasting sales, revenue, and retention, and helping you make proactive decisions today.
In this guide by Antoine van der Lee, you'll learn about when the time is right to go indie and how to make this transition the most effective and safe.
Discover the meaning of Average Revenue Per Unit (ARPU) and learn how to calculate it with step-by-step formulas. Enhance your understanding of this crucial financial metric to optimize your business's revenue analysis.
Discover the key steps to running a successful PR campaign for your mobile app. Learn how to craft compelling messages, choose the right channels, and engage effectively with your audience to boost visibility and downloads. Essential reading for app developers and marketers aiming for the spotlight.
Debunking the most common myths about paywall A/B testing — remote config safety, Firebase's limits — and the practical mistakes that hold teams back from running real experiments.
A full guide to using holiday marketing tools like discounts and offers to boost your mobile app subscription revenue.
The subscription growth newsletter
Why predictive analytics is important for mobile app growth
From corporate to indie: How and when to make the transition
Average revenue per unit (ARPU) explained
How to run a PR campaign for your mobile app?
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
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Wonder how to prepare your app for Black Friday or Cyber Monday? Check out several examples from popular apps and find the apporach that works for you.
The 17th issue is dedicated to the most popular intro offer – free trial. Take a look at the paywalls of several popular apps and see how they approach it.
A complete content marketing playbook for mobile app developers — how to attract, engage, and retain users with cost-effective content that drives installs and revenue.
Enjoy our definitive guide on user segmentation, exploring its top strategies and real-world examples. Unlock the power of tailored marketing and enhance your user engagement effectively.
Check out a fresh framework on how to scale paid UA which can help any app marketer looking for guidance in paid ad campaigns.
Explore the main differences between ROI and ROAS for mobile apps. Discover their unique attributes, how they're calculated, and their implications for app marketers. Understand which metric best aligns with your goals and how to effectively leverage them for optimal performance.
