Discover the meaning of Average Revenue Per Unit (ARPU) and learn how to calculate it with step-by-step formulas. Enhance your understanding of this crucial financial metric to optimize your business's revenue analysis.
Discover the key steps to running a successful PR campaign for your mobile app. Learn how to craft compelling messages, choose the right channels, and engage effectively with your audience to boost visibility and downloads. Essential reading for app developers and marketers aiming for the spotlight.
Debunking the most common myths about paywall A/B testing — remote config safety, Firebase's limits — and the practical mistakes that hold teams back from running real experiments.
A full guide to using holiday marketing tools like discounts and offers to boost your mobile app subscription revenue.
Wonder how to prepare your app for Black Friday or Cyber Monday? Check out several examples from popular apps and find the apporach that works for you.
The 17th issue is dedicated to the most popular intro offer – free trial. Take a look at the paywalls of several popular apps and see how they approach it.
The subscription growth newsletter
Average revenue per unit (ARPU) explained
How to run a PR campaign for your mobile app?
Myths and mistakes of paywall A/B testing
How to increase mobile app subscriptions with holiday marketing strategy
The subscription growth newsletter
Monthly tactics, benchmarks and paywall insights — straight to your inbox
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A complete content marketing playbook for mobile app developers — how to attract, engage, and retain users with cost-effective content that drives installs and revenue.
Enjoy our definitive guide on user segmentation, exploring its top strategies and real-world examples. Unlock the power of tailored marketing and enhance your user engagement effectively.
Check out a fresh framework on how to scale paid UA which can help any app marketer looking for guidance in paid ad campaigns.
Explore the main differences between ROI and ROAS for mobile apps. Discover their unique attributes, how they're calculated, and their implications for app marketers. Understand which metric best aligns with your goals and how to effectively leverage them for optimal performance.
SubHub podcast №18: The co-founder of EasyTen reflects on how to create a successful language-learning app and grow it the right way.
Learn about the top 10 mistakes developers and marketers make n mobile user acquisition.
