ROI vs ROAS: Which metric is best for your mobile app
Grow your app7 min read

ROI vs ROAS: Which metric is best for your mobile app

Explore the main differences between ROI and ROAS for mobile apps. Discover their unique attributes, how they're calculated, and their implications for app marketers. Understand which metric best aligns with your goals and how to effectively leverage them for optimal performance.

Ilia Lotarev
Ilia Lotarev
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Paywall Newsletter #12
Grow your app5 min read

Paywall Newsletter #12

In the 12th issue of the paywall newsletter, we review paywalls of AI-based apps. Let's see how they sell their subscriptions!

Nadya Pominova
Nadya Pominova
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Paywall Newsletter #11
Grow your app6 min read

Paywall Newsletter #11

The 11th issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights

Nadya Pominova
Nadya Pominova
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App Store screenshots: best practices
Grow your app16 min read

App Store screenshots: best practices

App Store screenshots play a critical role in the success of your mobile app. In this guide, we'll provide tips and tricks to optimize your app's screenshots and increase downloads

Ilia Lotarev
Ilia Lotarev
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How to improve your app ratings and reviews?
Grow your app17 min read

How to improve your app ratings and reviews?

Discover proven strategies to increase positive app ratings and reviews, reduce poor feedback, and respond to reviews so they get you even more downloads!

Disha Sharma
Disha Sharma
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Paywall Newsletter #10
Grow your app5 min read

Paywall Newsletter #10

The 10th issue of the paywall newsletter by Adapty in which top experts of the mobile app industry comments on interesting mobile paywalls and share insights

Nadya Pominova
Nadya Pominova
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Apple Ads for subscription apps benchmarks

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