Grow your app2 min read
Paywall Newsletter #24: Keeping your focus
With so many distractions around, users pay to stay focused. We broke down how focus tool apps convert, and what really works for them.
Dmitry Shestoperov
ReadSubscription growth strategy for mobile app teams
Grow your app8 min read
Growing mobile in-app subscription conversion rates: the right way
Learn how to increase your mobile in-app subscription conversion rates with these proven strategies and techniques. Get more subscribers and maximize your revenue today.
Vitaly Davydov
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Grow your app11 min read
How to feed ad platforms the best signals and reduce your CAC
Discover how to lower customer acquisition costs by sending high-quality signals to ad platforms. Boost campaign performance with smarter data strategies.
Shumel Lais
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Grow your app17 min read
Mobile advertising: everything you need to know in 2025
Stay ahead in the dynamic world of mobile advertising. Explore the latest trends, formats, targeting strategies for impactful campaigns in 2025 with Adapty!
Disha Sharma
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Grow your app8 min read
How to promote App Store in-app purchases on iOS?
How promoted in-app purchases on iOS work and how to set them up in App Store Connect — drive conversions from the App Store page before users even install your app.
Ilia Lotarev
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Grow your app18 min read
Step-by-step app funnel analysis guide
Discover how to effectively analyze app funnels to optimize user experience, increase user retention, and maximize revenue. Learn proven strategies and best practices in our comprehensive guide.
Disha Sharma
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Paywall Newsletter #24: Keeping your focus
Growing mobile in-app subscription conversion rates: the right way
How to feed ad platforms the best signals and reduce your CAC
Mobile advertising: everything you need to know in 2025
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Grow your app4 min read
Paywall Newsletter #23: Education made profitable
What does it take to convert users in education apps? We analyzed paywalls from “study essentials” apps to see what drives subscriptions.
Dmitry Shestoperov
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Grow your app19 min read
How to use TikTok ads for subscription apps?
TikTok is everywhere. Big brands, indie developers - everyone’s jumping in. And it’s not just hype. More and more apps are using TikTok ads to grow, and it’s working. Want to know how subscription apps do it? Read on.
Victoria Kharlan
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Grow your app3 min read
Paywall Newsletter #14
Paywall Newsletter #14 — Steve P. Young (App Masters) breaks down paywalls from Remove Objects and Productive, sharing insights on pricing tiers and trial toggle design.
Nadya Pominova
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Grow your app5 min read
Paywall Newsletter #13
Paywall Newsletter #13 — David Sánchez-Camacho García reviews real-world paywalls from ToonMe, Secret Photo Vault, and others, with takeaways on copy, animation, and dark patterns.
Nadya Pominova
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Grow your app4 min read
Paywall Newsletter #16
In the new issue of the paywall newsletter, we compare minimal and excessive. Find out which way of presenting information on the paywall is more profitable.
Sergey Zubkov
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Grow your app6 min read
Paywall Newsletter #15
In this issue of the Paywall Newsletter — insights for paywalls from our latest "State of In-App Subscriptions in the US 2023" report based on 30M transactions.
Sergey Zubkov
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