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Black Friday: Ways to present sales in your app
Wonder how to prepare your app for Black Friday or Cyber Monday? Check out several examples from popular apps and find the apporach that works for you.
Sergey Zubkov
ReadSubscription growth strategy for mobile app teams
Grow your app5 min read
Paywall Newsletter #17
The 17th issue is dedicated to the most popular intro offer – free trial. Take a look at the paywalls of several popular apps and see how they approach it.
Anastasiia Chestukhina
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A complete guide to content marketing for mobile apps
A complete content marketing playbook for mobile app developers — how to attract, engage, and retain users with cost-effective content that drives installs and revenue.
Laiba Tariq
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Most effective ways to segment your users
Enjoy our definitive guide on user segmentation, exploring its top strategies and real-world examples. Unlock the power of tailored marketing and enhance your user engagement effectively.
Ilia Lotarev
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How to make more money as a mobile app developer in 2026
Explore the latest strategies and insights for app developers in 2026. Boost your earnings, capitalize on emerging trends, and thrive in today's competitive market. Your roadmap to financial success in the app industry starts here.
Ilia Lotarev
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Grow your app6 min read
5-step process for success in scaling paid UA
Check out a fresh framework on how to scale paid UA which can help any app marketer looking for guidance in paid ad campaigns.
Lorenzo Rossi
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Black Friday: Ways to present sales in your app
Paywall Newsletter #17
A complete guide to content marketing for mobile apps
Most effective ways to segment your users
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Grow your app6 min read
Paywall Newsletter #15
In this issue of the Paywall Newsletter — insights for paywalls from our latest "State of In-App Subscriptions in the US 2023" report based on 30M transactions.
Sergey Zubkov
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Grow your app8 min read
How to promote App Store in-app purchases on iOS?
How promoted in-app purchases on iOS work and how to set them up in App Store Connect — drive conversions from the App Store page before users even install your app.
Ilia Lotarev
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Grow your app14 min read
10 best practices for your push marketing strategy
Unlock the full potential of push notifications with our guide on best practices and innovative marketing strategies. Enhance engagement, retention, and conversion rates while delivering personalized and timely messages to your audience. Start optimizing your push notification campaigns now!
Ilia Lotarev
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Grow your app21 min read
Tiktok ads formats and types explained
Learn about TikTok advertising formats and specs, including the most common types of TikTok ads and when to use each one.
Laiba Tariq
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Grow your app3 min read
Paywall Newsletter #14
Paywall Newsletter #14 — Steve P. Young (App Masters) breaks down paywalls from Remove Objects and Productive, sharing insights on pricing tiers and trial toggle design.
Nadya Pominova
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Grow your app14 min read
Trial conversion rates for in-app subscriptions
Explore insights on trial conversion rates for in-app subscriptions. Unlock strategies to boost user retention and maximize revenue in the mobile app ecosystem. Dive deep into data-driven best practices today!
Ilia Lotarev
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