Unlock the secrets of Return on Ad Spend (ROAS) with our comprehensive guide. Learn how to calculate ROAS, understand its importance, and improve your marketing ROI. Ideal for marketers and businesses aiming for better ad performance.
Maximize your app's potential during peak seasons with our comprehensive guide on app seasonality. Learn effective strategies for updating features, targeted marketing, and engaging users with seasonal promotions. Perfect for developers and marketers aiming to boost app performance and user satisfaction during high-traffic periods.
Explore efficient strategies to boost app engagement in our comprehensive guide. From personalization to push notifications, learn how to captivate your audience, increase user retention, and drive app success. Perfect for app developers and marketers looking to create a more engaging user experience.
Discover the key steps to running a successful PR campaign for your mobile app. Learn how to craft compelling messages, choose the right channels, and engage effectively with your audience to boost visibility and downloads. Essential reading for app developers and marketers aiming for the spotlight.
15 proven strategies to increase mobile app downloads in 2025: ASO best practices, keyword research, screenshot testing, and reviews — backed by the latest industry data.
Discover key mobile app growth strategies for the different stages of the mobile app marketing funnel that will help you get and retain more app users.
The subscription growth newsletter
Calculating return on ad spend (ROAS) metrics
How to prepare your app for peak seasonality
How to increase app engagement in 2026?
How to run a PR campaign for your mobile app?
The subscription growth newsletter
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Unlock the secrets of user engagement with our comprehensive guide on DAU, WAU, and MAU. Learn how Daily, Weekly, and Monthly Active Users metrics can transform your digital strategy and drive growth. Ideal for marketers and analytics enthusiasts!
Debunking the most common myths about paywall A/B testing — remote config safety, Firebase's limits — and the practical mistakes that hold teams back from running real experiments.
Boost your mobile app's holiday success with our marketing tips for the Christmas season. Discover effective strategies to engage users, increase downloads, and maximize revenue during this festive period. Perfect for app developers and marketers aiming to capitalize on the holiday spirit!
In the new issue of the paywall newsletter, we compare minimal and excessive. Find out which way of presenting information on the paywall is more profitable.
A full guide to using holiday marketing tools like discounts and offers to boost your mobile app subscription revenue.
Here’s how to measure and optimize your mobile app’s refund rate so you can set the right user expectations and avoid critical reviews from disgruntled users.
