How to run paywall A/B testing without a growth team
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Liubov Karas
Content marketing manager
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10 posts
Adapty updates11 min read
How to run paywall A/B testing without a growth team
Most apps never seriously run paywall A/B testing. Here's what to test, in what order — and how Autopilot automates it without a growth team.
Liubov Karas
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Grow your app8 min read
You're profitable on paper. So why is your UA budget still capped?
Mobile app UA budget capped despite positive ROAS? Here's why the cash cycle is the real constraint — and how fast-growing apps fix the timing gap.
Liubov Karas
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Industry insights6 min read
Apple 12-month commitment subscriptions: What developers need to know
Monthly billing with a 12-month commitment subscription — available worldwide except the US. Here's what developers need to know before iOS 26.5 ships.
Liubov Karas
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Adapty updates8 min read
How subscription apps add 7% MRR by converting non-payers through AI-generated emails
Email marketing for subscription apps drives 13.2% of revenue for top apps. Most earn 4.3%. Here's how to close that gap without a developer or copywriter.
Liubov Karas
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Grow your app11 min read
How to set up email marketing for a subscription app from scratch
The median app earns 4.3% of revenue from email. The top 5% earn 13.2%. Learn how to set up email marketing for subscription apps: trial conversion, churn prevention, and win-back sequences.
Liubov Karas
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Grow your app16 min read
How to collect emails in your mobile app without killing conversion
How to collect emails in your mobile app without hurting conversion. Real examples from Zeely, Cal AI, Flo with a 7-step plan.
Liubov Karas
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Industry insights11 min read
WWDC26 for subscription apps: What’s new
Siri AI, Retention Messaging out of beta, new subscription types, App Store visual placements. Everything from WWDC26 that matters for subscription apps.
Liubov Karas
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Grow your app12 min read
5 emails every subscription app should send and when
Top apps earn 13.2% of revenue from email. Most earn 4.3%. Here are the 5 subscription app email sequences that close the gap — with triggers, timing, and what each email needs to say.
Liubov Karas
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Grow your app9 min read
Your Apple Ads ROAS has a pricing problem nobody is talking about
Most UA teams try to improve Apple Ads ROAS by adjusting bids. Almost nobody looks at the paywall price — and that's where the real leverage is.
Liubov Karas
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Grow your app5 min read
Two revenue numbers, one dashboard: why cohort and cash-flow revenue will never match
Cohort revenue and revenue analytics will never match — and that's fine. Here's which one to use for ROAS, LTV, and financial reporting in Adapty.
Liubov Karas
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