Author
45 postsSergey Zubkov
Content-marketing expert
Latest posts
Mobile paywall A/B testing guide: How to approach split-testing and avoid mistakes
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45 posts
Adapty is a winner of the App Growth Awards 2023
Adapty has won in the App Revenue Platform nomination at the App Growth Awards 2023! Let's have a look at what let our service stand out and win the hearts of numerous clients.

Mobile paywall A/B testing guide: How to approach split-testing and avoid mistakes
A/B testing can be a powerful tool for optimizing your mobile app paywall. But if you're not careful, you can make mistakes that could undermine the effectiveness of your testing. In this guide, we'll explore common paywall A/B testing mistakes and how to avoid them.

Amplitude vs Mixpanel: Which one to choose?
Mixpanel vs Amplitude analytics systems comparison: overview of reports, features, and pricing.

Apple’s peer group benchmarks: are they any good?
Looking to improve your app's performance on the App Store? Check out our comprehensive guide on utilizing Apple’s peer group benchmarks to enhance your optimization strategy. Discover the key metrics and insights you need to stay ahead of the competition.

How to pass an App Store review: Recommendations for a subscription-based app
Master the App Store review process with our comprehensive guide! Learn the latest guidelines, tips, and best practices to ensure your app gets approved swiftly and seamlessly.

Understanding Google Play Billing Library 5
Our review of Google Play Billing Library 5: new subscription model, in-app messaging, backward compatibility, and more.

Paywall Newsletter #16
In the new issue of the paywall newsletter, we compare minimal and excessive. Find out which way of presenting information on the paywall is more profitable.

Paywall Newsletter #15
In this issue of the Paywall Newsletter — insights for paywalls from our latest "State of In-App Subscriptions in the US 2023" report based on 30M transactions.

Adapty updates in August: Faster Funnels, hot webinars, and more
Fresh updates in August: Check out faster Funnels, view the recordings of our useful webinars, and learn more about indie-development in a new expert article.

Adapty updates in July: Test devices and new calculations for cohorts
Check the latest Adapty updates, including enhancements to cohort calculations and a handy feature for testing paywalls on your devices.

Adapty updates in June: New Paywall Builder and 2024 subscription report
This June Adapty shares two huge updates: Major Paywall Builder update and the "State of In-App Subscriptions 2024" report. Find more details in the post!

Adapty Conf Warsaw 2024: Unlocking app growth
Explore the highlights of Adapty Conf Warsaw 2024, where industry experts shared insights on mobile app growth, subscription models, web-to-app, and much more!