State of holidays for subscription apps 2026 report
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19 posts
Dalibor Vasic
Content Manager
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Paywall A/B testing mistakes that pick the wrong winner
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19 posts
Industry insights14 min read
State of holidays for subscription apps 2026 report
Discounts didn't decide the holiday season for subscription apps. Timing did. Here's what 4.7M first payments show about the January peak.
Dalibor Vasic
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Build & Integrate7 min read
Paywall A/B testing mistakes that pick the wrong winner
Your paywall test says variant B won. Check these eight mistakes first: wrong metric, short windows, blended geos, and edits mid-test.
Dalibor Vasic
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Adapty updates8 min read
Apple's Retention Messaging API: the cancellation screen you can now write on
What Apple's Retention Messaging API puts on the Confirm Cancellation screen: message types, per-locale defaults, review rules, and the server Apple calls.
Dalibor Vasic
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Build & Integrate11 min read
How to build flows and paywalls with your own AI coding agent
Describe the paywall you want and your AI agent builds it in Adapty Flow & paywall builder. That simple.
Dalibor Vasic
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Build & Integrate9 min read
Yes, Claude can vibe code your paywall. Then what?
Claude Code vibe codes your paywall, but then you try to change the price. This is why fast to build isn't fast to ship.
Dalibor Vasic
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Build & Integrate12 min read
How to personalize app onboarding by ad source?
Most apps send every install to the same onboarding and the same paywall, no matter the intentBut matching the flow to the ad source (TikTok, Apple ,Meta) showed a significant uplift. Here's how you can do it in the Flow & paywall builder.
Dalibor Vasic
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Grow your app7 min read
How to create a paywall with Adapty?
How to create a paywall in Adapty with no code, ship it without an app release, and make the structural calls that decide what it earns.
Dalibor Vasic
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Grow your app10 min read
Should you hire creators or run ads for your subscription app?
Paid ads still run app growth, but creator content is becoming your best ad. How the two channels sync, backed by data from 1,800+ apps.
Dalibor Vasic
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Grow your app12 min read
How to personalize app onboarding and paywalls?
Your onboarding and paywall are one funnel, not two screens. How top apps personalize the whole journey to convert, plus how to build it in Flow & Paywall Builder, no code.
Dalibor Vasic
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Adapty updates9 min read
How to run profitable ads for subscription apps?
At the median subscription app, only 3 of every 100 installs become paying subscribers. Here's how to find profitable ads for subscription apps.
Dalibor Vasic
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Industry insights7 min read
Cheapest and most expensive countries for Apple Ads in 2026 (and why cheap isn't always better)
A tap in the US costs 14× more than in Algeria. But cheap taps don't make a market worth entering. The 2026 data on which countries actually pay back.
Dalibor Vasic
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Industry insights8 min read
How to lower Apple Ads CPA: diagnostic guide for 2026
Apple Ads CPA hides two levers: cost per tap and conversion rate. Use this 2026 diagnostic from 8,000 apps to find which one is broken and fix it.
Dalibor Vasic
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