State of holidays for subscription apps 2026 report
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Dalibor Vasic
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Paywall A/B testing mistakes that pick the wrong winner
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Industry insights18 min read
Apple Ads benchmarks 2026: CPT, TTR, CPA, and more across 90 countries
Read about key Apple Ads benchmarks such as average cost, CPT, CPA, and more across 90 countries and 59 categories.
Dalibor Vasic
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Industry insights5 min read
Apple Ads install-to-paid rate benchmarks 2026
Apple Ads converts installs to paid at 1.92%, 2.1× better than other paid channels. Check 2026 benchmarks by country and category, and how to read yours.
Dalibor Vasic
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Industry insights8 min read
Apple Ads benchmarks by niche: why category benchmarks aren't enough
Two apps in one App Store category can differ by 12.7× in CPA. See Apple Ads benchmarks by niche to learn what to benchmark against instead.
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Industry insights6 min read
Do Apple Ads custom product pages work? Data from 1M+ ad groups
Custom Product Pages lift Apple Ads downloads 23% on the same spend. The 2026 data on how CPPs work, when they don't, and how to set them up.
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Grow your app6 min read
How long until Apple Ads are profitable? A payback guide for 2026
Apple Ads profitability isn't a fixed number of days. Check data on what drives payback, why teams kill campaigns too early, and how to shorten it.
Dalibor Vasic
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Industry insights8 min read
Apple ads vs other paid channels: when to use which in 2026
Apple Ads converts 2.1× better than other paid channels, but it can't scale like Meta. See when to use Apple Ads, Google, and Meta, and how to split budgets.
Dalibor Vasic
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Industry insights7 min read
Does paywall personalization work for Apple Ads? Real data from 1M+ ad groups
Paywall personalization lifts Apple Ads ROAS by 82% by day 92. Check the data from 8K apps on what works, when it doesn't, and how to set it up.
Dalibor Vasic
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