iOS 27.2 App Store ads lost the blue background
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Grow your app8 min read
iOS 27.2 App Store ads lost the blue background
iOS 27.2 App Store ads dropped the blue background on our release devices. See what changed, what's confirmed, and how to check your brand keywords this week.
Mykola Martynovets
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Grow your app8 min read
App Store Asset Library is live: headers, search, PPO, Duo
On October 5, 2026, Apple [turned on App Store Connect creative assets](https://developer.apple.com/news/?id=ljpl7kyn): a product page header, an App Store…
Mykola Martynovets
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Grow your app7 min read
Apple Ads creative: the paywall step teams skip
Apple Ads creative is the image or video an advertiser uploads directly for Today tab and search results ads, replacing the screenshots Apple assembles.…
Mykola Martynovets
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Grow your app8 min read
Apple is testing App Store ads that look organic. Again.
Apple is testing App Store ads without the blue background in iOS 27.2 beta — the same design it dropped in January. Here's what to track before it ships.
Mykola Martynovets
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Grow your app7 min read
Seasonal Apple Ads campaign: September, not Black Friday
Short answer: September, not November or December, is the most expensive month to run a seasonal Apple Ads campaign, in keyword-level Search Results data…
Mykola Martynovets
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Grow your app7 min read
App Store creative assets: what's new in iOS 27
App Store creative assets are coming with iOS 27. See what they are, where they'll appear, what gets them rejected, and how to prep before rollout.
Mykola Martynovets
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Grow your app6 min read
App Store screenshots best practices that survive a test
Most App Store screenshots best practices are not practices. They are hypotheses that held up on someone else's app. Only two things are fixed: what Apple…
Mykola Martynovets
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Grow your app6 min read
App Store keyword research for Apple Ads
App Store keyword research shows where competitors appear by keyword, but not bids or budgets. Learn the practical workflow and where the data limits stop.
Mykola Martynovets
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Grow your app6 min read
Apple Ads keyword automation: when to automate
Apple Ads keyword automation: protect spend, move search terms, and make small bid changes with clear limits—while keeping strategy and relevance manual.
Mykola Martynovets
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Industry insights8 min read
Apple Ads Is Coming for Your Organic Traffic
Apple Ads adds multiple ad slots in App Store search from March 3, 2026. What changes for organic traffic, CPT, and ROAS — and how to measure it.
Mykola Martynovets
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Industry insights12 min read
How in-app events block Apple's new search ad placements from stealing your organic traffic
Apple's new Search Results ad placements go global March 17. Apps with active in-app events physically block the second ad slot for returning users — here's the mechanic and how to use it.
Mykola Martynovets
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