Author
33 postsDisha Sharma
Tech Writer & Mobile Expert
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What are in-app purchases? Types, fees, and meaning (2026)
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33 posts
How to run a PR campaign for your mobile app?
Discover the key steps to running a successful PR campaign for your mobile app. Learn how to craft compelling messages, choose the right channels, and engage effectively with your audience to boost visibility and downloads. Essential reading for app developers and marketers aiming for the spotlight.

How to increase mobile app subscriptions with holiday marketing strategy
A full guide to using holiday marketing tools like discounts and offers to boost your mobile app subscription revenue.

How to improve your app ratings and reviews?
Discover proven strategies to increase positive app ratings and reviews, reduce poor feedback, and respond to reviews so they get you even more downloads!

A complete guide on Apple's Billing Grace Period
Apple Billing Grace Period: Here's how to enable a grace period inside your iOS app and how it helps you recover involuntary subscriber churn.

Mobile app onboarding: How-to, best practices, and examples
Here's a complete guide on how to design mobile app onboarding experiences that wow your users and boost user engagement, conversions, and retention.

Setting up remote configuration for mobile app paywalls
Here's how to remotely configure your mobile app’s paywall and optimize it for more conversions with remote config.

iAd vs. AdServices: What's the difference?
What’s the difference between iAd and AdServices? Here’s a primer on how Apple’s now deprecated attribution model iAd differs from AdServices.

How to create personalized mobile app paywalls
Maximize your app's potential with our detailed guide to mobile paywall personalization. Explore proven strategies, tips, and insights to boost user engagement, paywall conversion rates, and revenue growth.

A guide to paywall essentials: What should you include on your mobile app paywall?
We’ll teach you how to structure and design your app paywall. Learn about the essentials of any paywall: banners, sliders, videos, CTA, and more!