ASO vs SEO: the differences and similarities
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33 posts
Disha Sharma
Tech Writer & Mobile Expert
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What are in-app purchases? Types, fees, and meaning (2026)
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33 posts
Adapty updates13 min read
Top reasons for App Store rejections and how to avoid them
Uncover the most common reasons for app store rejections and learn practical strategies to avoid them and improve your app’s chances of successful acceptance.
Disha Sharma
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Build & Integrate8 min read
iPhone vs Android users: A detailed behavioral comparison
Discover the unique behaviors of iPhone vs Android users in our in-depth analysis. Explore how brand loyalty, app preferences, spending habits, and tech usage differentiate these groups. Perfect for marketers and tech enthusiasts looking to understand the mobile landscape.
Disha Sharma
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Grow your app15 min read
TAM, SAM, SOM: How to measure market size for your app
Learn how to accurately measure your app's market size with our guide on TAM, SAM, and SOM analyses & set realistic growth goals and strategies to achieve them.
Disha Sharma
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Grow your app14 min read
How to set up push notifications for your app
Discover the best mobile app push notifications solutions to execute your push notification strategy. We'll look at OneSignal, Pushwoosh, WonderPush, and more.
Disha Sharma
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Grow your app27 min read
Top 12 ways to monetize your app in 2026
Here are all the mobile app monetization strategies you should consider for monetizing your free, freemium, or paid mobile app!
Disha Sharma
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Adapty updates16 min read
10 types of mobile app paywalls and conversion hacks they use
Are you a mobile app developer or owner looking to monetize your app? Check out our guide on the top 10 popular types of paywalls for mobile apps. From standard to donation paywalls, we'll cover the pros and cons of each strategy to help you choose the best fit for your app and target audience.
Disha Sharma
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Grow your app17 min read
Mobile advertising: everything you need to know in 2025
Stay ahead in the dynamic world of mobile advertising. Explore the latest trends, formats, targeting strategies for impactful campaigns in 2025 with Adapty!
Disha Sharma
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Build & Integrate13 min read
Why Firebase doesn’t work for mobile paywall A/B testing (+ a better alternative)
Three key limitations of Firebase A/B testing when it comes to A/B testing mobile app paywalls and running personalization experiments.
Disha Sharma
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Build & Integrate18 min read
Mobile app paywall A/B testing: How to get started
This mobile app paywall A/B testing guide shows you everything you need to run winning mobile app paywall A/B tests and a quality experimentation program.
Disha Sharma
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Grow your app18 min read
Step-by-step app funnel analysis guide
Discover how to effectively analyze app funnels to optimize user experience, increase user retention, and maximize revenue. Learn proven strategies and best practices in our comprehensive guide.
Disha Sharma
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Grow your app10 min read
Why predictive analytics is important for mobile app growth
Discover how predictive analytics boosts mobile app revenue growth by forecasting sales, revenue, and retention, and helping you make proactive decisions today.
Disha Sharma
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Grow your app11 min read
Average revenue per unit (ARPU) explained
Discover the meaning of Average Revenue Per Unit (ARPU) and learn how to calculate it with step-by-step formulas. Enhance your understanding of this crucial financial metric to optimize your business's revenue analysis.
Disha Sharma
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