What is web-to-app and how does it work
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Aleksandr Samoilenko
Content Marketing Manager
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Grow your app11 min read
What is web-to-app and how does it work
Learn what web-to-app funnels are and how they cut platform fees by 6x, restore full attribution, and boost LTV. Complete guide with examples and best practices.
Aleksandr Samoilenko
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Industry insights9 min read
State of in-app subscriptions 2025: everything you need to know in 10 minutes
The 2025 in-app subscriptions market in 10 minutes — key findings from $1.9B in revenue across 11,000+ apps: weekly plans, pricing trends, and what's driving growth.
Aleksandr Samoilenko
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Grow your app4 min read
Why Japanese ASO creatives need a different strategy
Japanese app users think differently from US users. They value clarity, trust, and proof. Here's how to adapt your ASO creatives for Japan.
Aleksandr Samoilenko
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Grow your app9 min read
Why your web-to-app funnel is broken and how to fix it
Why most web-to-app funnels break — the most common ad, onboarding, and paywall mistakes that kill conversions, with practical fixes for each step of the funnel.
Aleksandr Samoilenko
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Grow your app7 min read
How to optimize ASO for Japan and why direct translations won't work
Why direct translations fail for App Store Optimization in Japan — how Hiragana, Katakana, and Kanji shape user search behavior, with practical tips for keyword strategy.
Aleksandr Samoilenko
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Adapty updates2 min read
February Adapty updates: Rich text, smarter taxes, and more
February brought exciting improvements, from richer paywall customization to enhanced revenue tracking. Check Adapty updates
Aleksandr Samoilenko
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Grow your app4 min read
What Japanese paywalls look like and why Western strategies won’t work
Japanese paywalls focus on transparency, detailed explanations, and value-driven messaging. Discover why Western strategies fall short and how to adapt for success.
Aleksandr Samoilenko
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