Analytics overview
Overview is a section of Adapty Dashboard that allows you to see multiple metrics in a single place. You can customize which charts you would like to see and view data for all of your apps at once (unlike in Charts which you can use to dive deeper into a particular app).
It's located right under Home in the left-side menu:
Charts
Overview has the following charts available (you can click on the name to learn more about how we calculate it):
- Revenue
- MRR
- ARR
- ARPPU
- New trials
- New subscriptions
- Active trials
- Active subscriptions
- New non-subscriptions
- Refund events
- Refund money
You can customize which charts to show as well as their order. To do that, press Edit in the top-right corner and then either remove charts you don't need, add more or rearrange existing ones by drag and dropping. You can also customize Overview contents in the "Add" menu:
Controls
Controls for diving deeper into your data in Overview are very similar to what we have in Charts — and most of them are described in Analytics controls.
There is one important difference though: you can group and filter by country, store, and, most notably, by app — as Overview shows data for all of your apps at once by default. This can be helpful to understand how each of your app contributes to your business metrics:
Timezone and install settings
Note that these settings apply to all your apps and override what you have in App settings.
- Installs: By default, installs are counted by
device_id
—a new installation or reinstallation on a device is counted as a separate install. You can change it by clicking Edit. For a detailed explanation of other options, see the Installs definition for analytics section. - Timezone: By default, the timezone for the Overview page is inherited from one of your apps. If your apps have different reporting timezones, customize the Overview timezone by clicking Edit and selecting the appropriate option from the dropdown.