Start free, scale with revenue

Solid infrastructure.
Full growth toolkit.
Free until you scale.

Pro

Ideal for early-stage and growing apps.
Access everything you need to build and grow, no tiers, no fixed costs.

Free

While you earn under $5K/month
1%
Of monthly revenue after you pass $5K/month

Enterprise

For apps at scale and business models that don't fit a template.
Hands-on support in your Slack, growth insights and a team that feels like yours.
Learn more
Custom pricing
Custom pricing

Trusted by 16,000+ apps from indie teams to global publishers

Feeld
Bumble logo (gray)
Weewoo
AppNation
Almus
Impala Studios gtay logo (without icon)
HUBX

Apps of every size and category run on Adapty

Cem Ortabas, Co-founder and CEO of HubX
“Migrating off RevenueCat was not an easy decision for us. We’ve chosen Adapty because we believe they are a better partner as we grow. Looking back it was the right call. Despite some hiccups, the Adapty team was always there to help us during the migration and afterward, and their support is top-notch. I recommend Adapty as a reliable partner.”
Cem Ortabas
Co-founder and CEO, HubX
HUBX
Chris Bick, Founder and CEO of Bickster
“We’ve been working with Adapty since 2021 and I couldn’t be happier about it. We’ve tried other subscription management platforms in the past so I can compare. Adapty introduced numerous features over the years and constantly helped us grow. They have the best analytics on the market and all the integrations you can think of. If you looking to boost the revenue of your app, I definitely recommend Adapty.”
Chris Bick
Founder and CEO, Bickster
Bickster
Yalçın Özdemir, Founder & CEO of AppNation
“We chose Adapty for its powerful paywall A/B testing capabilities, which helped us optimize our monetization strategy effectively. The user-friendly platform, flexible pricing, and exceptional customer support make Adapty a superior choice over competitors.”
Yalçın Özdemir
Founder & CEO, AppNation
AppNation
Kyle Smith, Head of data at Smitten Dating
"Adapty's platform makes it easy for non-developers to create and manage A/B tests, paywalls, product mix and pricing structure. They have a great external API that makes it easy to pass related events to other analytics tools like Amplitude and Mixpanel."
Kyle Smith
Head of data at Smitten Dating
Smitten
Roi Mulia, Founder & CEO of SocialKit
“We’ve tested more than three hundred paywalls in the space of four months. Adapty allows testing basically any element of the paywall, and we took advantage of that. We’ve tested them all: products, title text, CTA buttons, images, videos etc. With Adapty’s A/B testing, we managed to double our monthly revenue. I wasn’t sure if one instrument could make such an impact, but I witnessed it myself.”
Roi Mulia
Founder & CEO, SocialKit
SocialKit

Everything ambitious apps need, all yours

Purchase infrastructure

Cross-platform in-app purchases with minimal code and zero backend work.
☑️
Open-source SDKs for all mobile platforms
☑️
Web payments (Stripe, Paddle, or custom)
☑️
Cross-platform subscription sync with sharing controls
☑️
Global infrastructure across 100+ countries
☑️
Reliable SDK performance on slow networks or offline
☑️
Server-side API, webhooks and cloud data export

Revenue analytics

Real-time, accurate, sliced and diced exactly how you need.
☑️
Revenue, MRR, churn, ARPU, 10+ conversion metrics and more
☑️
Full install-to-purchase funnel and cumulative LTV
☑️
Cohort analysis with predictive LTV and revenue
☑️
Filter or group by country, platform, product, custom attributes and more
☑️
Dashboards for one app or many, with scheduled email reports
☑️
No-code integrations with marketing, analytics and cloud platforms

Paywall and onboarding builder

Build paywalls and onboarding flows in your browser and ship them without app updates.
☑️
Drag-and-drop intuitive editor
☑️
Fast-loading and native paywalls, smooth on device
☑️
50+ proven templates + AI generator
☑️
Supports video, animations, timers, sliders, trial toggles, quizzes, personalization and more
☑️
Built-in localization via AI or manual import/export

Experiments and segments

A/B test and personalize your pricing, paywalls, and flows for each user.
☑️
Create new pricing and visuals and deploy them without app updates
☑️
Use our no-code builder or your custom remote config
☑️
Segment users by attributes or behavior to personalize their flow
☑️
A/B testing engine: custom traffic splits, unlimited variants and early winner predictions
☑️
No-code integrations with engagement platforms
☑️
Built-in CRM: view user purchase history and resolve support cases

Predictions and AI

Make decisions today with tomorrow's data. Wait less → grow faster.
☑️
Revenue and LTV predictions at the cohort level
☑️
Early winner predictions for A/B tests
☑️
Autopilot: AI-suggested pricing experiments
☑️
AI Paywall Generator
☑️
Automatic paywall localization

Customer service

Real people who know app monetization inside out.
☑️
Discord community of app builders
☑️
Forum and knowledge base
☑️
Email support
☑️
Live chat support for paid customers
☑️
Dedicated success manager (Enterprise)
☑️
Migration and onboarding assistance (Enterprise)
☑️
App Growth Team for hands-on help (paid add-on)
Start for free

Enterprise: built for volume, velocity,
and compliance

Handle complex setups and massive scale with infrastructure designed for the world's largest apps.

Get priority access to our team and total control over your data.

Includes all Pro features, plus:

—
Custom pricing
—
White-glove onboarding and migration
—
24/7 support in a dedicated Slack channel
—
Dedicated success manager
—
Regular growth insights
—
Custom data exports
—
Custom contract and SLAs
—
Data residency in the US or EU
AICPA SOC 2
SOC2 certified
$2B+
Revenue processed
GDPR
GDPR Compliant
2.5B+
Users served
Chat
24/7 chat support
99.99%
Uptime SLA

Trusted for usability and customer service

Based on 500+ reviews
G2 Award: Best Results, winter 2025
G2 Award: High Performer, winter 2025
G2 Award: Best Usability, winter 2025
G2 Award: Best Relationship, winter 2025
G2 Award: Most Implementable, winter 2025

Go further with add-ons

Add more power when you need it

Refund Saver

Automatically recover up to 50% of refund-related revenue
Free up to $5K
0.2%
monthly revenue

UA Tools

Attribution and predictive ROI analytics for paid acquisition campaigns
Free up to $5K
$0.03
per attributed install

Apple Ads

Keyword-level ROAS without an MMP. Cohort tracking, automation, full-funnel attribution
Free up to $5K
2.5%
monthly ad spend

App Growth Team

Our growth team can run experiments, manage ads, and help you scale
Growth
Custom pricing
Start for free or schedule a demo

FAQ