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App Store custom product pages: how to use them in 2026
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Apple Ads Is Coming for Your Organic Traffic
Apple Ads adds multiple ad slots in App Store search from March 3, 2026. What changes for organic traffic, CPT, and ROAS — and how to measure it.
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App Store screenshot sizes and requirements in 2026
Discover the latest guidelines for App Store screenshot sizes, dimensions and requirements for 2026. Ensure your app stands out with optimized visuals that meet the current standards for Apple's App Store. Learn essential tips and best practices for creating compelling screenshots that capture your iOS app's essence and attract more downloads.
Laiba Tariq
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ASO vs SEO: the differences and similarities
Discover the key distinctions between ASO (App Store Optimization) and SEO (Search Engine Optimization) in the realm of app promotion. Understand the unique strategies, tools, and metrics involved in both ASO and SEO to effectively enhance your app's discoverability and drive more organic traffic.
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Apple Search Ads in 2026: cost, placements, and bidding
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Adapty and Neicon partner to help app teams in Korea and Japan grow subscription revenue
Adapty has partnered with Neicon, a global performance marketing agency and TikTok Creative Partner, to bring subscription management, paywall A/B testing, and local consulting to app developers in Korea and Japan.
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Native paywall rendering: How it works and why we chose it
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Grow your app7 min read
How to create a paywall with Adapty?
How to create a paywall in Adapty with no code, ship it without an app release, and make the structural calls that decide what it earns.
Dalibor Vasic
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Should you hire creators or run ads for your subscription app?
Paid ads still run app growth, but creator content is becoming your best ad. How the two channels sync, backed by data from 1,800+ apps.
Dalibor Vasic
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App Store keyword research for Apple Ads
App Store keyword research shows where competitors appear by keyword, but not bids or budgets. Learn the practical workflow and where the data limits stop.
Mykola Martynovets
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Apple Ads keyword automation: when to automate
Apple Ads keyword automation: protect spend, move search terms, and make small bid changes with clear limits—while keeping strategy and relevance manual.
Mykola Martynovets
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Native paywall rendering: How it works and why we chose it
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Can you use Stripe for in-app purchases in 2026?
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The guide to iOS in-app purchases: Build apps with StoreKit 2
This comprehensive tutorial provides iOS developers with everything they need to know about in-app purchases. Learn about the different types of in-app purchases, how to set them up, best practices for pricing and offering free trials, and how to handle refunds. Gain the knowledge you need to successfully integrate in-app purchases into your iOS app.
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Apple Ads Is Coming for Your Organic Traffic
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Cheapest and most expensive countries for Apple Ads in 2026 (and why cheap isn't always better)
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How to lower Apple Ads CPA: diagnostic guide for 2026
Apple Ads CPA hides two levers: cost per tap and conversion rate. Use this 2026 diagnostic from 8,000 apps to find which one is broken and fix it.
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Apple Ads benchmarks 2026: CPT, TTR, CPA, and more across 90 countries
Read about key Apple Ads benchmarks such as average cost, CPT, CPA, and more across 90 countries and 59 categories.
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Adapty updates2 min read
Adapty and Neicon partner to help app teams in Korea and Japan grow subscription revenue
Adapty has partnered with Neicon, a global performance marketing agency and TikTok Creative Partner, to bring subscription management, paywall A/B testing, and local consulting to app developers in Korea and Japan.
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Paywall Builder vs Flow & Paywall Builder: onboarding and paywalls in one editor
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Victoria Kharlan
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Flow & Paywall Builder: onboarding and paywalls, no code
Flow Builder is live in iOS beta. Your paywalls keep working, and now you can build and test the full journey around them as one flow.
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What are in-app purchases? Types, fees, and meaning (2026)
In-app purchases (IAPs) are what users buy inside a mobile app: the four types, how they work, Apple and Google fees in 2026, and how to add them.
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