Paywall Newsletter #19

It’s the 19th issue of the Paywall Newsletter!

This month, we’re exploring the paywalls of App Store Awards finalists.

We handpicked five paywalls from different categories, each with an MRR between $10K and $600K. Murat breaks down their strengths and key takeaways.

BetterSleep: Relax and Sleepcopy link

MRR $600k
Health & Fitness 

What stands out:

Users know exactly when their trial ends — this builds trust.

• A free trial paired with an annual discount to drive conversions.
• Highlighting immediate, tangible outcomes like better sleep and relaxation. 

Takeaway: Keep it calm, keep it clear, and always show users what they’re getting upfront.

Flighty – Live Flight Trackercopy link

MRR $600k
Travel 

Their strategy:

• Unique features like unlimited historical flight data, presented as a premium benefit.
• Subtle but effective savings cues like “Save 75%” for annual plans.

Takeaway: Unique value propositions deserve the spotlight — make them hard to miss.

Travel Planner Guide: Tripsycopy link

MRR $50k
Travel 

What’s working:

• A clean paywall showcasing three product options.
• Smart pricing strategy — breaking costs down into weekly comparisons makes decisions easier.
• The “What’s included” reveals a detailed feature list, ensuring users know exactly what they’re getting.

Takeaway: The clearer the offer, the easier the conversion. Show value upfront.

LookUp: English Dictionarycopy link

MRR 10k
Reference

What’s working:

• The free trial and yearly cost are displayed upfront, so users know exactly what they’re signing up for.
• Eye-catching word cards make learning feel fun and premium.

Takeaway: Pair engaging visuals with clear, user-focused messaging to stand out and convert.

Learn English: EF Hello Inglescopy link

MRR $100k
Education

What’s working:

• Personalization with an AI tutor, making the offer feel tailored to the user.
• Emotional testimonials that build trust and highlight real results.

Takeaway: Add a human touch to your paywalls to create stronger emotional connections.

That’s all for now! 

Keep experimenting, keep growing.

See you next month!