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Sergey Zubkov

Updated: July 27, 2023

2 min read


What is a paywall for mobile apps

A paywall functions as a digital blockade that restricts users from accessing certain content or services until they have paid a fee or subscribed to a service. It may require users to sign up for a subscription or purchase individual content items before granting access to the content. 

For mobile app developers, paywalls present an opportunity to showcase the value of their product and address any concerns that potential subscribers may have when deciding whether to opt for the premium version of the app. This paywall meaning highlights how they can effectively monetize their app while providing users with a glimpse of what the premium version offers.

Although paywalls can be an effective revenue-generating strategy, they can also impede user engagement and retention. By utilizing paywall A/B testing, developers can evaluate different paywall variations to improve conversion rates, as demonstrated in the case study of ABBYY Fine Reader app.

Using the Adapty SDK, you can natively manage and test your paywalls. A paywall is a fundamental component that comprises a collection of products and a remote configuration file – a JSON file that contains the metadata defined in your dashboard. The paywall ID is integrated into your app’s code and utilized to retrieve the configuration file and product information. You can easily modify either of these elements without needing to update your app.

Adapty offers free access to a library of more than 500 paywalls for various mobile app categories, providing inspiration for design and creating variations for paywall A/B testing. For detailed instructions on how to create and manage paywalls for your mobile app using Adapty, refer to Adapty documentation.

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