The third episode of our SubHub podcast is live now! As usual, we have invited an extraordinary guest to talk about the business of mobile apps: subscriptions and monetization, hypothesis testing, product fit, and more.
This time we are accompanied by Andrey Mikhailyuk, a VP of Product at Flo. Flo is the #1 app in the Health and Fitness category with more than 170m installs and 40m MAU.
We had an insightful conversation on:
running product experiments;
managing mobile paywall creation with multiple teams;
personalizing Flo user experience;
what is a curiosity gap, and how it's better than a "hooked" model;
how 90 days subscription free trial can be profitable;
launching an app with $5k
The episode is already available on all popular platforms (in Russian):