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#3 SubHub Podcast: Andrey Mikhailyuk from Flo

1 hour 6 min listen


The third episode of our SubHub podcast is live now! As usual, we have invited an extraordinary guest to talk about the business of mobile apps: subscriptions and monetization, hypothesis testing, product fit, and more.

This time we are accompanied by Andrey Mikhailyuk, a VP of Product at Flo. Flo is the #1 app in the Health and Fitness category with more than 170m installs and 40m MAU.

We had an insightful conversation on:

  • running product experiments;
  • managing mobile paywall creation with multiple teams;
  • personalizing Flo user experience;
  • what is a curiosity gap, and how it's better than a "hooked" model;
  • how 90 days subscription free trial can be profitable;
  • launching an app with $5k

The episode is already available on all popular platforms (in Russian):



Apple Podcasts:


Google Podcasts:

Nadya Pominova
July 27, 2021