Adapty November update
![Vitaly Davydov](https://adapty.io/wp-content/uploads/2023/01/cropped-2020-09-09-12.22.41-scaled-1-500x500.jpg)
Updated: February 16, 2023
![Adapty November update 1 6021f4124049f10c4b426a09 speed jpg webp](https://adapty.io/wp-content/uploads/2023/01/6021f4124049f10c4b426a09_speed-jpg-webp.webp)
While we’re preparing for a huge release with A/B testing and analytics, we decided to release an intermediate update which increases interface speed many times.
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Updated Segments
Segments is a core feature of Adapty. Group users and use it as
- A filter for analytics;
- Targeting for A/B testing;
- Targeting for promo campaigns.
Segments have become much faster and thus positively affected all interface.
![Adapty November update 2 6021f3a44049f141d841cb42 cleanshot 2020 12 01 at](https://adapty.io/wp-content/uploads/2023/01/6021f3a44049f141d841cb42_cleanshot-2020-12-01-at-17.52.52402x.png)
Read below how it works.
Apple Search Ads keyword as a filter
Use ASA keywords as a filer in Analytics and attributes for Segments. For example, create a segment of users who came from fitness keyword and you’re ready to go. Find filter right into Filter -> Attribution -> Keywords. And don’t forget to active ASA integration in your SDK.
Open analytics
![Adapty November update 3 Analytics dashboard in Adapty](https://adapty.io/wp-content/uploads/2023/01/6021f3bd2e0d62e6554cbd4d_image-1.png)
More tech things
- Trial events now have revenue param.
- Datetime added to all event sent to Facebook Ads integration.
- Custom payload for paywalls increased to 2000 symbols.
- iOS and Android SDK are now in sync with naming convention.
- iOS and Android errors and now standardized.
How to work with new Segments?
Essentially, nothing has changed, but a couple of thing to keep in mind:
- Segments recalculated each time you hit SAVE. So when you add new attribute you won’t get immediate preview of your Segment. Just save it and it’ll recalculated.
![Adapty November update 4 Segments in Adapty](https://adapty.io/wp-content/uploads/2023/01/6021f3cf9c4e81b9b23503f2_cleanshot-2020-12-01-at-17.25.png)
If you have tens of millions of users it may take up to 10 minutes to recalculate a Segment.
- When a Segment is updating and you open it you’ll see
- The interface will be unlocked as soon as segment is updated.
![Adapty November update 5 Segments in Adapty](https://adapty.io/wp-content/uploads/2023/01/6021f3daee3bf97499445c4e_cleanshot-2020-12-01-at-17.30.19402x.png)
That’s it, stay tuned!
— Vitaly
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