We have some exciting news to share with you today about the latest update to the Adapty analytics. Three new charts will make it easier to track your app’s performance and make informed decisions about your mobile strategy.
The first chart allows you to track your installs over time, providing you with valuable insights into how your user acquisition efforts are paying off. With this data, you can identify trends and adjust your marketing campaigns accordingly to drive even more downloads.
The second chart tracks your ARPU (average revenue per user) over time, a crucial metric for any mobile app that generates revenue through in-app purchases or subscriptions. By closely monitoring your ARPU, you can identify areas where you can optimize your pricing and monetization strategies to increase revenue.
Finally, the third chart allows you to track non-subscription purchases (lifetime, consumable, etc) over time, providing you with a clear picture of how many purchases are being generated outside of your subscription model. Previously, you could track the impact of non-subscription products using filters and grouping by product for the revenue chart. Now you have this new chart providing the number of non-subscriptions as an additional perspective for insights and growth.
App settings also received updates in April. Firstly, we now support timezones for reporting so you can set a timezone to determine how your app’s analytics is displayed in the dashboard. This makes it easier to work with data especially if you select equal zones in Adapty, App Store Connect, and Google Play Console to maintain consistency.
Apple Small Business Program and Google Reduced Fee Program reporting
Additionally, you can now set the dates of the app’s participation in App Store Small Business Program or Google Reduced Service Fee. After the period is set, Adapty will recalculate the data with the appropriate percent of store fee, allowing you to accurately track and analyze numbers during and after the program.
Paywall builder for Android
Finally, we’ve extended the paywall builder tool to support Android apps. This is excellent news, as it allows you to quickly and easily build and test custom paywalls for Google Play apps without coding or having development skills.
We believe that these updates will provide you with valuable tools to increase the performance of your mobile apps, and we are excited to see how they will be used to drive growth and success. As always, we welcome your feedback and suggestions for future updates to Adapty.