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Peer Group Benchmarks

Peer Group Benchmarks

Sergey Zubkov

Updated: July 27, 2023

3 min read


A dashboard within App Analytics provided by Apple designed for iOS app developers to track iOS app performance. 

What are peer group benchmarks?

The Peer Group Benchmarks is a dashboard that displays percentile information regarding how an app performs in specific metrics relative to other comparable apps.

Peer group benchmarks leverage data from the entire range of applications available on the App Store, offering precise, pertinent, and privacy-conscious evaluations for apps regardless of their category, business model, or download numbers.

How to use app benchmarks within App Analytics

Peer group benchmarks provide various significant metrics, including conversion rate, crash rate, day 1, day 7, and day 28 retention rates, and the average revenue generated per paying user. The term “peer group” signifies that the data is obtained by comparing your app with other similar apps in your category.

A variety of metrics are involved in benchmarks, such as the App Store conversion rate benchmark, which gauges the relationship between views and downloads. This rate is calculated by dividing the total downloads by the number of unique device impressions, and it assesses the efficacy of your App Store page. To maintain a satisfactory score, it should not drop below the 25th percentile. If it does, it may be necessary to contemplate optimizing it.

How to manage data between Peer Group Benchmarks and Adapty Analytics

Adapty has an analytics dashboard that provides crucial information about an app’s performance and revenue. The dashboard includes various metrics, some of which overlap with those found in the App Store, such as Proceeds per Paying User and ARPPU. However, the formulas used to calculate these metrics differ, resulting in different final numbers.

The key difference in calculation methods is that the App Store only considers new purchases, whereas Adapty’s platform includes subscription renewals that occur within the same period. This provides a more comprehensive comparison of revenue generated by an app.

Adapty’s dashboard can also enhance the measurement of user retention. While Peer Group Benchmarks show user retention, Adapty’s tracking of subscription retention not only reveals how engaged users remain with the app but also how well they stick to the app’s subscription and generate revenue.

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