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Glossary

In-App Subscriptions

In-App Subscriptions

Sergey Zubkov

Updated: July 27, 2023

3 min read

Content

 

In-app subscription

In-app subscriptions are a payment model in which users are charged on a recurring basis in exchange for access to premium content, exclusive features, or services. They are frequently used by developers as a way to monetize their apps by providing users with ad-free experiences or exclusive content. 

The subscription-based model has been highly effective for many popular app-based brands, such as Netflix, Spotify, Tinder, and Disney+. However, in order to retain their customers and keep them engaged, apps using a subscription model must continuously improve their offerings and provide new incentives.

How to connect your in-app subscriptions to Adapty

Adapty platform offers a range of tools and features to help developers manage their in-app subscriptions:

  • Subscription analytics: Adapty provides detailed analytics on how your subscriptions are performing, such as the number of subscribers, churn rate, and revenue. This information can help you optimize your subscription strategy to maximize revenue.
  • Subscriber segmentation: Adapty allows you to segment your subscribers based on different criteria, such as the subscription plan they are on, their subscription status, or their location. This can help you target your marketing efforts more effectively and personalize your subscription offers.
  • In-app messaging: Adapty provides integration with tools like OneSignal and Pushwoosh for in-app messaging, which allows you to communicate with your subscribers directly within the app. This can be used to promote new subscription offers, offer personalized content recommendations, or provide customer support.
  • Subscription management: Adapty delivers tools for managing your subscriptions, such as the ability to change subscription plans, cancel subscriptions, or offer free trials.
  • Revenue optimization: Adapty provides features to help optimize your revenue, such as the ability to offer dynamic pricing, upsell and cross-sell opportunities, and promotional discounts.

With Adapty you can see both Android and iOS in-app subscriptions. Use a step-by-step guide to help you connect your app and get detailed analytics on your in-app subscriptions.