Adapty updates in January: Web API, AI translation in Paywall Builder and new integrations

The first month of the year flew by, and while you were busy fine-tuning your app and watching subscription numbers roll in, we were making sure your revenue data is rock solid.

Adapty updates bring smarter web purchases, better profile management, and updates for React Native, Flutter, and iOS SDKs.

Let’s jump in.

Smarter subscription tracking for webcopy link

If you have users subscribing through your website, good news — you can now manage web transactions with Adapty’s Web API, just like you do for apps.

With this update, you can:

1. Create user profiles on the web.
2. Set attribution to know where subscribers come from.
3. Retrieve paywalls dynamically for personalized offers.
4. Log transactions — even from non-Stripe payments.
5. Track paywall views to optimize conversions.

No more scattered data — your web and mobile transactions now live in one place.

→ Check out the Web API guide.

AI translation in Paywall Buildercopy link

Translating your paywall used to be slow and tedious — copy-pasting, checking every word, and hoping nothing got lost in translation. But now, instead of doing all the work yourself, you can use AI Translation.

Here’s how it works:

1. Add a locale.
2. Mark it for translation.
3. Hit “AI Translate”.

A few things to note:

• AI Translation only translates text — images and links stay the same (because translating a URL would be… awkward).
• If you update a translated text, we’ll flag it so you don’t lose your changes.
• Available for Pro+ users only.

Want even more control? Import/export builder configs to handle translations externally.

One more thing!

While we’re on the topic of localization, importing/exporting remote configs is now available as well. It’s a small addition, but if you’re managing settings externally, it can be a real time-saver. Just another way to make localization a little smoother.

PostHog & Tenjin integrationscopy link

Your data should work for you, not the other way around. That’s why Adapty now integrates with PostHog and Tenjin, giving you deeper insights into your users and ad performance.

• PostHog → Adapty now sends subscription, cancellation, and paywall event data straight to PostHog, so you can track everything in one place
• Tenjin → Adapty pushes real revenue data to Tenjin, so you can see exactly which ads are bringing in paying users

→ Set them up in a few clicks: PostHog | Tenjin.

Access levels in profilescopy link

Managing user access just got a whole lot clearer. Now, you can see exactly where an access level was shared or acquired from — making subscription tracking more transparent.

This is especially useful when:

• A subscription gets transferred between profiles, and you need to trace its origin.
• Users switch accounts or devices, and you want to confirm how they retained access.

→ Learn more about access levels

Adapty SDK updates: React Native, Flutter & iOScopy link

We’ve also released updates across our SDKs to keep everything running smoothly:

• Adapty React Native 3.3.0
• Adapty Flutter 3.3.1
• Adapty iOS 3.3.2

If you’re using any of these SDKs, make sure to update for better performance and more accurate data.

MRR & ARR reporting adjustmentscopy link

We made a minor adjustment to how we calculate MRR, ARR, and active subscriptions, aligning them more closely with industry standards.

That’s a wrap — what’s next?copy link

These updates are all about giving you more control, better insights, and an easier way to manage subscriptions.

Already using Adapty? Try out the new features and let us know what you think! Your feedback helps us keep improving.

Not using Adapty yet? Now’s the perfect time to see it in action. Book a demo and let’s find the best way to grow your app’s revenue together.

👉 Schedule a demo