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Google Play Billing Library 5.0: reworked subscription model and new features
Learn about the new subscription model, in-app messaging, backward compatibility, and more.
10 min read
What’s new in SKAdNetwork 4.0
Let's have a look at all new features of SKAdNetwork 4.0 announced at WWDC 2022: crowd anonimity, 4-digit source identifier, and more.
5 min read
What’s new with in-app purchases: WWDC 2022
In-app purchases updates from WWDC 2022: App Transaction, SwiftUI, StoreKit messages, and more.
5 min read
Are 3rd-party payments in iOS apps as beneficial as they seem?
Apple in-app purchases have many benefits. Let’s see what is better for a developer: iOS in-app purchases or other payment methods.
6 min read
What’s new about StoreKit 2 API and how Apple simplified integration of in-app purchases
Everything you need to know about the new App Store Server API.
7 min read
Dark patterns and tricks in mobile apps
Dark patterns and tricks in mobile apps: learn how apps use them on paywalls.
5 min read
IDFA changes are here. What do we know, and are we ready?
With Apple's privacy changes finally coming into live, we made an easy-to-read guide on every shift that came with iOS 14.5. Recent updates included.
16 min read
Development, analytics, attribution. Which services to use in 2021?
Some tools your marketing and development teams would glad to have working for them.
12 min read
IDFA is gone for good. Can you replace it with Facebook API?
Some people claim that Facebook's anon_id could help replace the IDFA. Let's find out if this is actually the case.
8 min read
When you’ll get paid, according to Apple Fiscal Calendar 2021
Getting paid shouldn’t be confusing. This Apple fiscal calendar will tell you when you’ll be getting your hard-earned money.
5 min read
Apple says you can’t use email lists for targeting anymore
App Store recently included sharing of email lists into its definition of tracking, thereby removing one of the last effective ways of pre-iOS 14 era.
6 min read
How Strong Customer Authentication (SCA) rules affect developers?
Starting on Dec 31, 2020, all in-app purchases greater than €30 in EU will require bank confirmation.
6 min read
How to design paywall to pass review for the App Store
80% of purchases are made via the first paywall, so it remains crucial in pursuit of working business model for a subscription-based app.
6 min read
The Good, the Bad and the Ugly of the App Store commission cut
Apple's recent tectonic changes, halving the sales comission cut starting next year, made a lot of fuss.
6 min read
Understanding Churn: 3 Reasons Why Your Customers Leave
No marketing is ideal, but there are ways you could identify motives behind and reverse the negative trend.
10 min read
iOS 14, IDFA & attribution: global changes in mobile ad market
Apple has decided that starting early 2021, app developers will no longer have access to IDFA by default.
15 min read
Designing mobile subscriptions workflow
Nowadays around 80% of mobile apps use subscriptions. Due to this, we have hundreds of approaches on how and when to show a subscription offer to a user.
9 min read
Designing scalable API on AWS spot instances
We cut down infrastructure costs threefold by using AWS Spot Instances. In this article, we'll tell you how you can do the same.
20 min read
Webflow + selfserved Ghost blog with Caddy
A brief and comprehensive overview of how to run Webflow with Ghost blog using Caddy server at ease, while also considering SEO purposes.
3 min read
Making a Sales Funnel for a Subscription App
There's definitely more to the sales funnel than customer engagement, customer awareness, and monetization.
5 min read
What's wrong with my in-app subscription on iOS?
Sometimes it seems that everything is calculated and works well, but subscribers still leave. We figured out what mistakes marketers could make. Some details are very easy to overlook.
8 min read