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Calculating MRR — Subscription App Metrics

MRR (Monthly Recurrent Revenue) vs Revenue?

Unlike Revenue, MRR is a normalized, noise-reduced metric that gives you a healthy representation of your subscription business. Simply said, MRR is revenue that is expected for the next month based on your subscribers.

How to calculate MRR?

To calculate MRR, use a simple formula below:

MRR is a sum of all active subscription prices during 1 month period conditioned to 1 month. That means when counting weekly subscriptions use 4х multiplier and user 1/12 for yearly.

Be careful to subtract refunds and not include them in MRR.

How Adapty helps?

Adapty automatically calculates MRR from raw transactions taking into account all pain of converting currencies, durations, refunds and more. Get all metrics on a user level without a single line of server coding. It works for all platforms.

Realtime subscription metrics for iOS and Android