Apple Search Ads

IAP events with user properties on the keyword level

  • Adapty gets all the search keywords from your ad and maps them to subscription events.
  • Filter all the core metrics in analytics on the keyword level.
  • Adapty tracks all subscription events even if the user uninstalls the app.
  • Explore our documentation to find more.

Easy-to-understand subscription events

Event example:
subscription_renewed

{    
    "price_usd": 9.99,    
    "proceeds_usd": 6.99,    
    "transaction_id": "1000000628581600",    
    "original_transaction_id": "1000000628581600",    
    "purchase_date": "2020-02-18T18:40:22.000000+0000",    
    "original_purchase_date": "2020-02-18T18:40:22.000000+0000",    
    "environment": "Sandbox",    
    "vendor_product_id": "premium",    
    "event_datetime": "2020-02-18T18:40:22.000000+0000",    
    "store": "app_store"
}