Adapty — a better A/B testing for paywalls than Firebase

Adapty A/B testing for paywalls allows you to test in-app subscription prices, durations, promo offers and more. In a simple and intuitive interface. Adapty — one-stop solution for in-app purchases.Adapty A/B testing for paywalls allows you to test in-app subscription prices, durations, promo offers and more. In a simple and intuitive interface. Adapty — one-stop solution for in-app purchases.
Real case:

We help our clients to unfold 3x revenue potential just by starting using Adapty

Adapty = RevenueCat + tools to help you more revenue

Adapty provides you with much flexible subscriptions SDK + no-code A/B testing for paywalls and paywall personalization tool.
Read a fair comparison by our client “RevenueCat vs. Adapty: What to choose”.

Powering over 2.000+ of apps

Face Yoga

Easy migration and fastest support

Move to Adapty seamless saving all your subscribers.
Learn how to move to Adapty when you use an in-house solution, RevenueCat, or other.
Contact us via Intercom and we'll assist you.

Schedule a demo

Large volume? You're in good company.

Millions of subscribers rely on Adapty every month.


tracked users / monthly


tracked events / monthly


tracked revenue / monthly

Get more features at a more affordable price



Purchase SDK

+ 100% open source


Real time analytics

Only on Pro plan

Cohort analysis

Revenue, Subscribers, ARPPU from month Install, day, platform, country or product
Subscriptions and percents

Remotely configure paywall

No-code paywall and price A/B testing

Targeting, unlimited number of products, remote config for design paywall, A/B test analytics
No-code AB-testing by Experiments

Win back subscribers offers


$99/ month for first $10K MTR, after $7.99 per $1K MTR
1.2% of MTR / month


+23% average revenue increase in 2 months
$0 revenue increase

Start for free or choose a simple, pay-as-you-go pricing



/ month

continue with Free
  • Purchases SDK for all platforms
  • Subscription Analytics
  • Community & email support
  • $10k / month MTR included
    MTR is a monthly tracked revenue. It's the amount of revenue tracked by Adapty (in USD, and before the platform cut) during a one month billing period. This includes paid subscriptions, renewals, and one-time purchases.
    Free plan include $10k/month, switch to Pro upon excess.
  • 1 member (owner)




/ month
Most popular (↑23% app revenue)
Choose Pro
All in Free plan, and…
  • A/B testing & personalization for paywalls
  • Win back notifications
  • Postback Integrations
  • Realtime chat support
  • 3 members (owner and 2 seats)


Migrate the existing userbase, get SLA and custom contract

schedule a demo
All in Pro plan, plus…
  • Volume discounts
  • Personal onboarding
  • Dedicated support manager in Slack
  • Unlimited members

Read our customers stories

And something more

Paywall A/B testing

Paywall A/B testing

Remotely configure purchases. Test paywalls with targeting and get stats significant results without a line of code.

Advanced dashboard

Advanced dashboard

Analytics for recurrent payments available right out of the box. Advanced filtering, cohort analysis and more. With Adapty it's easier to answer WHY on what's going on with your subscribers.

Discounts in notifications

Discounts in notifications

Send promotional campaigns via push notifications without coding. Convert freemium user to a paid subscribers.



Webhook, Amplitude, Appsflyer and more available right with a Pro plan.

In-app purchases focus

In-app purchases focus

All Adapty features are specified for in-apps and subscriptions. Everything is measurable in $ or %.