May updates: predictive cohort analytics, event feed improvement, and more

The month of May brought several exciting updates designed to streamline your workflow, provide valuable insights, and optimize your revenue generation. Let’s dive into the latest enhancements:

Predictions in cohorts: gain revenue and LTV insights

Understanding revenue trends and customer lifetime value (LTV) is crucial for making informed business decisions. With our latest update, we have introduced a powerful addition to cohorts. You will now find two new columns displaying predicted revenue and LTV. This predictive analysis allows you to forecast for various periods: 3 months, 6 months, 9 months, and 12 months. By leveraging these predictions, you can optimize your marketing strategies, plan budgets, and track the performance of your cohorts more accurately.

Event feed updates: track integration errors and ensure smooth data flow

I’m happy to announce enhancements to the Event Feed, supporting your ability to monitor the health of your analytics ecosystem and ensure a seamless data flow. Now, within the Event Feed section, you can easily identify integration errors with other systems. A red error color notifies you of issues, and by hovering over it, you can quickly understand the specific type of error encountered. At the same time, the grey color shows that the event is not sent because it’s disabled.

Introductory offers eligibility using StoreKit 2

We have introduced a new functionality for retrieving introductory offers eligibility using StoreKit 2. With this update, the introductoryOfferEligibility field is no longer a part of AdaptyPaywallProduct. To fetch introductory offers eligibility, you can now use a separate method called .getProductsIntroductoryOfferEligibility. The behavior of this function depends on your Adapty SDK configuration. It will utilize StoreKit 2 if available, or fallback to a legacy logic based on receipt analysis. For more detailed information and implementation guidelines, you may refer to the documentation.

These May updates represent our commitment to enhancing your analytics and monetization experience with Adapty. We strive to provide you with advanced tools and insights to drive your business growth effectively.

Stay tuned for more updates as we continue to innovate and improve our platform. If you have any questions or need assistance, don’t hesitate to contact us.

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