Revenuethroughfriction
Tutorial
 • 
9 min read

How adding friction before your app’s paywall can grow your revenue

Many app developers believe that the less friction they have in onboarding, the better. Short forms, quick skips, early paywall. Though they might see more people getting through onboarding, this doesn't convert into long-term value – not for users, and…
Léa Samrani
Director of Product Growth @ aperture.london

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