Adapty blog

New in Adapty: Metrics Segmentation, LTV for paywalls and A/B testing, Offer Codes full support and more.

Your app is an asset, an asset that can be sold. Let's figure out where to sell, whom to sell, and how investors usually evaluate apps.

Some tools your marketing and development teams would glad to have working for them.

Why it's happened and what we've done to prevent such incidents in the future

On April Fool's, we're releasing the new Dashboard, advanced metrics, cohorts improvements, macOS support, and more. No fooling, though.

Proper analytics can save months of your life, and Mixpanel is no exception. Let's determine what you need to integrate it.

In our second chapter, we will cover technical details regarding Google's native billing solution.

Previously we've discovered that Apple's promooffers are really nice. Now let's find out what it takes to set them up.

Proper analytics can do wonders, but integrating it is a mess. Let's find out what it takes, the easy and the hard ways.

Some people claim that Facebook's anon_id could help replace the IDFA. Let's find out if this is actually the case.

In the first day of spring, we're releasing advanced cohorts, home page for getting started, further privacy for your users, and more.

A close look at tools that Apple provides for effective keeping, acquiring, and winning back your customers.

Getting paid shouldn’t be confusing. This Apple fiscal calendar will tell you when you’ll be getting your hard-earned money.

A brief overview of things we've taken care of this time: A/B price testing, server API boost, SDK updates, and more.

We truly believe Adapty A/B testing for paywalls is different. Here, we will tell you why and how it helps increase your revenue by 40%.

An ultimate tutorial on how to get up and running with subscriptions for your Android app. Basics, guidelines, details.

In an era of booming subscriptions, when your product is competing with Netflix and Spotify, an appropriate pricing strategy is essential.

This is a small visual update with tons under the hood. To name a few features: cohorts, React Native, Unity SDK, and Apple SMB program support.

2020 comes to an end, so here's a reflection on what this year meant for our team. Adapty raised $500K for pre-seed round and was accepted to 500 Startups.

App Store recently included sharing of email lists into its definition of tracking, thereby removing one of the last effective ways of pre-iOS 14 era.

Starting on Dec 31, 2020, all in-app purchases greater than €30 in EU will require bank confirmation.

We experienced a significant attack on Dec, 23rd. It shouldn't have affected you anyway, but we still made sure it won't happen again.

80% of purchases are made via the first paywall, so it remains crucial in pursuit of working business model for a subscription-based app.

A brief and comprehensive overview of how to run Webflow with Ghost blog using Caddy server at ease, while also considering SEO purposes.

Apple's recent tectonic changes, halving the sales comission cut starting next year, made a lot of fuss. In this article we're diving a bit deeper.

No marketing is ideal, but there are ways you could identify motives behind and reverse the negative trend.

With the November update, we are glad to introduce Segments, updated iOS & Android SDKs, and an immense increase of loading speed inside the Adapty interface.

Apple has decided that starting early 2021, app developers will no longer have access to IDFA by default.

With the October update, we are eager to announce custom JSON, new events, iOS 14 support, and more.

Christmas is coming, so is the shopping season: honestly, there is no better timing to deploy a new subscription to your app.

We continue our series of articles dedicated to iOS in-app purchases. Now we will show you how to create a paywall and how to initialize and process purchases.

Nowadays around 80% of mobile apps use subscriptions. Due to this, we have hundreds of approaches on how and when to show a subscription offer to a user.

We cut down infrastructure costs threefold by using AWS Spot Instances. In this article, we'll tell you how you can do the same.

Learn step-by-step how to create purchases and configure subscriptions in the App Store Connect for your iOS app.

Days before WWDC 2020, we are taking a deep dive on the topic of Apple in-app purchases fees. Are they too high, or just right for the market?

When talking subscriptions, only 3–5% of users convert into buying and 80% of them cancel it after two months. How to handle such a churn?

There's definitely more to the sales funnel than customer engagement, customer awareness, and monetization.

Sometimes it seems that everything is calculated and works well, but subscribers still leave. We figured out what mistakes marketers could make. Some details are very easy to overlook.