Adapty blog

In-app purchases news, analytics and marketing insight on how to grow IAPs revenue.

Trends & insights

Are 3rd party payments in iOS apps as beneficial as they seem?

Are 3rd party payments in iOS apps as beneficial as they seem?

6 min read
Apple in-app purchases have many benefits. Let’s see what is better for a developer: iOS in-app purchases or other payment methods.
Vitaly Davydov
Vitaly Davydov
October 7, 2021
What’s new about StoreKit 2 API and how Apple simplified integration of in-app purchases

What’s new about StoreKit 2 API and how Apple simplified integration of in-app purchases

7 min read
Everything you need to know about the new App Store Server API.
Kirill Potekhin
Kirill Potekhin
July 8, 2021
Dark patterns and tricks in mobile apps

Dark patterns and tricks in mobile apps

5 min read
Dark patterns and tricks in mobile apps: learn how apps use them on paywalls.
Irina Lgotina
Irina Lgotina
June 21, 2021
IDFA changes are here. What do we know, and are we ready?

IDFA changes are here. What do we know, and are we ready?

16 min
With Apple's privacy changes finally coming into live, we made an easy-to-read guide on every shift that came with iOS 14.5. Recent updates included.
Mstislav Grivachev
Mstislav Grivachev
April 28, 2021
Development, analytics, attribution. Which services to use in 2021?

Development, analytics, attribution. Which services to use in 2021?

12 min read
Some tools your marketing and development teams would glad to have working for them.
Vitaly Davydov
Vitaly Davydov
April 9, 2021
IDFA is gone for good. Can you replace it with Facebook API?

IDFA is gone for good. Can you replace it with Facebook API?

8 min read
Some people claim that Facebook's anon_id could help replace the IDFA. Let's find out if this is actually the case.
Dmitry Podoprosvetov
Dmitry Podoprosvetov
March 1, 2021
When you’ll get paid, according to Apple Fiscal Calendar 2021

When you’ll get paid, according to Apple Fiscal Calendar 2021

5 min read
Getting paid shouldn’t be confusing. This Apple fiscal calendar will tell you when you’ll be getting your hard-earned money.
Vitaly Davydov
Vitaly Davydov
February 20, 2021
Apple says you can’t use email lists for targeting anymore

Apple says you can’t use email lists for targeting anymore

6 min read
App Store recently included sharing of email lists into its definition of tracking, thereby removing one of the last effective ways of pre-iOS 14 era.
Mstislav Grivachev
Mstislav Grivachev
December 27, 2020
How Strong Customer Authentication (SCA) rules affect developers?

How Strong Customer Authentication (SCA) rules affect developers?

6 min read
Starting on Dec 31, 2020, all in-app purchases greater than €30 in EU will require bank confirmation.
Vitaly Davydov
Vitaly Davydov
December 24, 2020
How to design paywall to pass review for the App Store

How to design paywall to pass review for the App Store

6 min read
80% of purchases are made via the first paywall, so it remains crucial in pursuit of working business model for a subscription-based app.
Mstislav Grivachev
Mstislav Grivachev
December 23, 2020
The Good, the Bad and the Ugly of the App Store commission  cut

The Good, the Bad and the Ugly of the App Store commission cut

6 min read
Apple's recent tectonic changes, halving the sales comission cut starting next year, made a lot of fuss.
Vitaly Davydov
Vitaly Davydov
December 13, 2020
Understanding Churn: 3 Reasons Why Your Customers Leave

Understanding Churn: 3 Reasons Why Your Customers Leave

10 min read
No marketing is ideal, but there are ways you could identify motives behind and reverse the negative trend.
Mstislav Grivachev
Mstislav Grivachev
December 4, 2020
iOS 14, IDFA & attribution: global changes in mobile ad market

iOS 14, IDFA & attribution: global changes in mobile ad market

15 min read
Apple has decided that starting early 2021, app developers will no longer have access to IDFA by default.
Vitaly Davydov
Vitaly Davydov
November 9, 2020
Designing mobile subscriptions workflow

Designing mobile subscriptions workflow

7 min
Nowadays around 80% of mobile apps use subscriptions. Due to this, we have hundreds of approaches on how and when to show a subscription offer to a user.
Vitaly Davydov
Vitaly Davydov
August 4, 2020
Designing scalable API on AWS spot instances

Designing scalable API on AWS spot instances

20 min read
We cut down infrastructure costs threefold by using AWS Spot Instances. In this article, we'll tell you how you can do the same.
Kirill Potekhin
Kirill Potekhin
July 22, 2020
Webflow + selfserved Ghost blog with Caddy

Webflow + selfserved Ghost blog with Caddy

3 min read
A brief and comprehensive overview of how to run Webflow with Ghost blog using Caddy server at ease, while also considering SEO purposes.
Vitaly Davydov
Vitaly Davydov
June 6, 2020
Making a Sales Funnel for a Subscription App

Making a Sales Funnel for a Subscription App

5 min read
There's definitely more to the sales funnel than customer engagement, customer awareness, and monetization.
Vitaly Davydov
Vitaly Davydov
December 2, 2019
What's wrong with my in-app subscription on iOS?

What's wrong with my in-app subscription on iOS?

8 min read
Sometimes it seems that everything is calculated and works well, but subscribers still leave. We figured out what mistakes marketers could make. Some details are very easy to overlook.
Vitaly Davydov
Vitaly Davydov
November 18, 2019
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