Adapty blog

6 min read

Apple in-app purchases have many benefits. Let’s see what is better for a developer: iOS in-app purchases or other payment methods.

7 min read

Everything you need to know about the new App Store Server API.

5 min read

Dark patterns and tricks in mobile apps: learn how apps use them on paywalls.

16 min

With Apple's privacy changes finally coming into live, we made an easy-to-read guide on every shift that came with iOS 14.5. Recent updates included.

12 min read

Some tools your marketing and development teams would glad to have working for them.

8 min read

Some people claim that Facebook's anon_id could help replace the IDFA. Let's find out if this is actually the case.

5 min read

Getting paid shouldn’t be confusing. This Apple fiscal calendar will tell you when you’ll be getting your hard-earned money.

6 min read

App Store recently included sharing of email lists into its definition of tracking, thereby removing one of the last effective ways of pre-iOS 14 era.

6 min read

Starting on Dec 31, 2020, all in-app purchases greater than €30 in EU will require bank confirmation.

6 min read

80% of purchases are made via the first paywall, so it remains crucial in pursuit of working business model for a subscription-based app.

6 min read

Apple's recent tectonic changes, halving the sales comission cut starting next year, made a lot of fuss.

10 min read

No marketing is ideal, but there are ways you could identify motives behind and reverse the negative trend.

15 min read

Apple has decided that starting early 2021, app developers will no longer have access to IDFA by default.

7 min

Nowadays around 80% of mobile apps use subscriptions. Due to this, we have hundreds of approaches on how and when to show a subscription offer to a user.

20 min read

We cut down infrastructure costs threefold by using AWS Spot Instances. In this article, we'll tell you how you can do the same.

3 min read

A brief and comprehensive overview of how to run Webflow with Ghost blog using Caddy server at ease, while also considering SEO purposes.

5 min read

There's definitely more to the sales funnel than customer engagement, customer awareness, and monetization.

8 min read

Sometimes it seems that everything is calculated and works well, but subscribers still leave. We figured out what mistakes marketers could make. Some details are very easy to overlook.

6 min

These five metrics help to see a clear picture of how your mobile app is doing

10 min read

Learn how cohort analysis helps see your app is cash positive with our detailed example

8 min read

Proper analytics can save months of your life, and Mixpanel is no exception. Let's determine what you need to integrate it.

8 min read

We truly believe Adapty A/B testing for paywalls is different. Here, we will tell you why and how it helps increase your revenue by 40%.

12 min read

Your app is an asset, an asset that can be sold. Let's figure out where to sell, whom to sell, and how investors usually evaluate apps.

7 min read

In an era of booming subscriptions, when your product is competing with Netflix and Spotify, an appropriate pricing strategy is essential.

3 min read

Days before WWDC 2020, we are taking a deep dive on the topic of Apple in-app purchases fees. Are they too high, or just right for the market?

15 min read

When talking subscriptions, only 3–5% of users convert into buying and 80% of them cancel it after two months. How to handle such a churn?