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Highlights
- $1.2M ARR in 3 months
- ROAS from Adapty – 108%
- Won 77% of refund requests
Glam AI started with RevenueCat, but soon ran into restrictions. No advanced A/B testing, limited data, and almost no control over paywalls.
They needed a solution that worked with FlutterFlow and provided the insights to scale revenue fast.
Switching to Adapty changed everything.
In just three months, Glam AI ran 17 experiments, won more than 75% of refund requests, and tripled their daily revenue with the same amount of installs.
Here’s how they did it.
Launching a prototype early
Glam AI didn’t wait for a perfect app. They launched marketing first to test the demand before investing significant time in development.
The founder’s idea was to provide the simplest way for anyone to recreate a makeup look from social media.
- Users upload a photo of a makeup look they love.
- AI applies it to their own face.
- The app generates a preview and suggests beauty products to recreate it in real life.
The early numbers looked great, but the team recognized the need to optimize monetization strategies.
With Adapty’s analytics, they saw a huge opportunity to scale, expanding to 130 countries and optimizing revenue fast.
Why they left RevenueCat for Adapty
Glam AI started with RevenueCat, but it didn’t take long to realize it wasn’t enough.
- No advanced A/B testing
- Limited data
- Almost no control over paywalls
For a team focused on paywall optimization and data-driven decisions, this just wasn’t going to cut it.
With Adapty, they got real A/B testing, deeper insights, and the flexibility to optimize paywall properly.
If you’re still making decisions based on gut feeling instead of real data, maybe it’s time to switch too.
Optimizing revenue with Adapty
➤ 17 A/B tests in 3 months
Over three months, Glam AI ran 17+ A/B tests, experimenting with:
- Single vs. multiple price points
- Free trial options
- Paywall placement
Some tests had surprising results.
For example, giving users too many pricing choices actually lowered conversions. Too much decision-making = fewer purchases.Some tests had surprising results.
Another test revealed no big difference between a low and mid-tier price, so they raised pricing slightly without hurting conversion rates.
➤ Tripling revenue with paywall placements
At first, only 20% of users even saw the paywall
With Adapty Placements, they tested different approaches, found the sweet spot, and massively boosted conversions.
- MRR jumped from $30K to nearly $100K.
- ARR shot up from $400K to $1.2M.
It all happened with almost the same number of installs.
Recovering 77% of refund requests
Refund requests were draining revenue until Glam AI enabled Refund Saver.
- Saved nearly $26K ($25,872 to be exact)
- Won 77% of refund requests just one tap
- ROI from Adapty – 8.33%
- ROAS from Adapty – 108%
Now, instead of losing money, they reinvest it into growth.
Final thoughts
Glam AI’s journey proves one thing: you don’t need more installs to grow your revenue. You just need the right strategy and data.
With Adapty’s A/B testing, analytics, and revenue optimization tools, they improved nearly every key metric without spending more acquisition.
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