Adapty updates in July: Test devices and new calculations for cohorts

Welcome to our July updates! We’re excited to share the latest developments from both our product and marketing teams. In July, we rolled out several new features, including enhancements to cohort calculations and a handy feature for testing paywalls on your devices. Plus, we’re thrilled to highlight a new success story in our latest case study. Dive in to see more details.

New calculation approach for the Cohorts chart

The Cohort analysis chart received several updates that should make calculations much more convenient and transparent. The load speed and overall stability have also been improved.

First of all, transactions with no user profile are now included in the cohorts, with the original purchase date used as the profile install date. As a result, revenue numbers have increased by an average of 10%.

ARPU, ARPPU, and ARPAS are now calculated in a cumulative way for both “by renewals” and “by days” visualizations. Before, when viewing each period, you’d see the numbers for the aforementioned metrics related to the particular period only. Now, they add up and build up the final numbers. For example: ARPU P4 = ARPU P1 + ARPU P2 + ARPU P3.

Another important update is the ability to sort the cohorts by “Payers”, which enables you to see the number of unique users that own the subscriptions. 

This can be useful in figuring out the number of payers in two cases:

• When your users can have multiple subscriptions,
• When they have subscriptions and one-time purchases.

When switching to the “by renewals” mode, it’s now easier to see how many of your paying users are actually still paying as the cohort is deteriorating.

On top of that, it’s also worth mentioning that data export to CSV now has predicted values as well, which many of you who like to use 3rd-party analytics services will appreciate. 

Test devices can be added for CDN bypass

Changes to paywalls or placements may take up to 20 minutes to appear on the device due to caching, which speeds up regular user access but can be inconvenient during testing. To test changes instantly, you can now assign test devices and bypass caching. 

To add a new test device, you need to specify its name, choose what kind of ID should be used to identify the device, and enter the value for the corresponding ID. The following values and identifiers can be used for device identification:

• IDFA (iOS)
• IDFV (iOS)
• Advertising ID (Android)
• Android ID
• Customer User ID
• Adapty Profile ID

Follow our documentation to find out which identifiers you should use and where to obtain them.

The feature is currently available on:

• iOS – 2.11.1 or 3.0.0,
• Android – 2.11.3,
• React Native – 2.11.1.

Flutter and Unity support is coming soon.

New case study: From $0 to $2M ARR in 6 months

In our latest case study, we explore how Josh Mohrer, a former business executive, transitioned into indie app development and turned his AI-powered app, Wave: AI Note Taker, into a $2M ARR success story in just six months. Discover how Josh leveraged Adapty’s tools to optimize his app’s performance and scale his revenue. Read the full story here.

Webinar on “State of in-app subscriptions 2024”: Recording is here!

If you’ve missed our prolific discussion of Adapty’s “State of in-app subscriptions 2024” report, there’s still a chance to get the latest expert insights. Fill in the form and get the recording of the event that featured useful commentaries and vital market observations.

Adapty offers cost-efficient migration for Glassfy users

Another reminder that Glassfy services will be ending in December 2024, and Adapty comes first to help its users with convenient migration options. We’re offering 6 free months of our Pro+ plan, so you can settle in, try the platform, and focus on scaling your app. Learn more about the offer and migration process.

Thanks for being with us, stay tuned for more exciting and useful updates next month!