TOOL · SELF-SERVE
Start at $0
Free up to $5K MTR. Monthly tracked revenue
Then 3.5% of Apple Ads spend.
THE COMPLETE PRODUCT
- All measurement workflows
- All optimization workflows
- Review before changes go live
Run Apple Ads with Claude. Pay for what you track.
Use the complete Apple Ads Manager from day one — no hidden feature tiers or locked workflows. Flexible pricing that grows with your business.
ENTERPRISE · HIGH VOLUME
Custom Pricing & Usage
For accounts where volume, usage, or commercial requirements no longer fit the standard Tool rate.
NEGOTIATED VOLUME RATE2% or lowerof Apple Ads spend may be available at volume
Get a custom rate - Volume discounts below the standard 3.5%
- Flexible pricing and usage terms
- Dedicated account support
- Custom terms for high-volume accounts
FULL MANAGEMENT · DONE WITH YOU
From $1,000 / month
For teams that want the account operated, not another dashboard to check.
Discuss your account- Apple Ads operations
- ASO audit and ASO ops
- Keyword, bid and budget work
- Scope built around the account
ONE RULE, TWO NUMBERS
See exactly what activates the fee — and what sets it.
MTR is the threshold. Apple Ads spend is the fee base. Move either number to see the standard Tool estimate and what a 2% Enterprise rate would mean at the same volume.
Estimated Tool fee$1,400/ month
$40,000 ad spend × 3.5%. Your MTR only activates the paid rate.
Enterprise volume comparisonAt 2%: $800$600 less than the standard estimate. Custom rates can be 2% or lower.Discuss a custom rate →Estimate only. The final invoice follows actual values for the monthly billing period.
ALL FEATURES INCLUDED
The whole operating loop. Even at $0.
No starter edition to outgrow. No essential workflow saved for a higher tier.
- 01
Measure what earns
Connect the Apple Ads auction to the subscription outcome it created.
- Keyword and search-term spend
- Trials, paid conversions and renewals
- LTV, ROAS, CPT and CPA in one view
- 02
Find the next move
Turn revenue signals into a short, prioritized operating queue.
- Bid and budget recommendations
- Search-term harvesting
- Negative-keyword opportunities
- 03
Apply with control
Prepare account changes, inspect the reasoning and decide what ships.
- Campaign and ad-group updates
- Keyword-to-CPP routing
- Human approval before account changes
FULL MANAGEMENT
Same intelligence.
A different level of ownership.
Full Management is for teams that want someone accountable for the operating cadence. Scope is set after an account review, so the engagement follows the work the account actually needs.
How the work gets doneToolEnterpriseFull Management
Revenue and spend dataConnectedConnectedConnected
RecommendationsGenerated for your teamGenerated + dedicated supportWorked by specialists
Campaign changesYou review and applyYou review and applyPrepared and operated with you
ASO audit and operations—Available separatelyAvailable in scope
Commercial model$0, then 3.5%Custom — 2% or lowerFrom $1,000/month
Typical scopeAccount operations · Keyword and bid management · ASO audit · ASO operations · CPP opportunities · Reporting
Price your scopeTHE BILL, IN PLAIN ENGLISH
Pricing questions
If the rule is not clear enough to repeat, it is not clear enough to buy.
What is MTR?
MTR means monthly tracked revenue: the revenue Apple Ads Manager tracks for your connected apps during a monthly billing period. It is the threshold for Tool pricing, not the amount used to calculate the percentage fee.
How is the Tool fee calculated?
The Tool is $0 while monthly tracked revenue is at or below $5,000. Above $5,000 MTR, the fee is 3.5% of that month’s Apple Ads spend. For example, $8,000 in ad spend produces a $280 Tool fee once the MTR threshold is crossed.
How does Enterprise pricing work?
Enterprise pricing replaces the standard 3.5% Tool rate with a custom rate negotiated around account volume and usage. At sufficient volume, that rate can be 2% of Apple Ads spend or lower. Eligibility and the final commercial terms are agreed with the Apple Ads Manager team.
Is Enterprise the same as Full Management?
No. Enterprise changes the commercial and support terms for the software. Full Management changes who operates the account. A high-volume team can use an Enterprise Tool plan on its own or discuss a managed scope separately.
Does the free level have fewer features?
No. The Tool has one product experience. The free threshold changes what you pay, not which product workflows you can use.
Does Apple Ads Manager collect my ad budget?
No. Apple bills your media spend directly. Apple Ads Manager charges only its Tool or Full Management fee.
What is included in Full Management?
Full Management starts at $1,000 per month. The exact scope is set after an account review and can include campaign operations, keyword and bid work, ASO audits, ASO operations, Custom Product Page opportunities, and performance reporting.
Can I start with the Tool and add management later?
Yes. All three commercial paths use the same operating data. You can start with the Tool, negotiate Enterprise terms as volume grows, and add a management scope when the account or workload becomes more complex.
CHOOSE THE OPERATING MODEL