Free Claude skill for Apple Ads & UA teams
Tell it the moment, market, and app. Get launch deadlines, a peak-budget estimate, a CPP-to-paywall plan, and an honest measurement verdict.
See the skill at work
Dates, budget, a measurement verdict—or a clear refusal when the data is not defensible.
› Plan Black Friday 2026 for search results + Today tab
29 AUG Featuring nomination · wider consideration
06 NOV 3 deadlines collide
13 NOV 5 deadlines collide
27 NOV Peak · change nothing structural
11 DEC Read trial-to-paid + refunds
› Hold install volume flat with a $10,000 Q3 mix
SEARCH $7,000 → $9,072 +30%
SEARCH TAB $1,000 → $1,731 +73%
TODAY TAB $2,000 → $3,768 +88%
TOTAL $10,000 → $14,571
› Test a paywall from Black Friday through Cyber Monday
Window 4 days
Decision metric trial-to-paid
Minimum window 14 days
Short by 10 days and does not cover a weekly cycle. Extend it, move the decision metric earlier, or record an uncontrolled release.
› What is trial-to-paid during Black Friday?
Nobody publishes trial-to-paid by holiday window. The skill will not estimate it.
Compute it on your own cohorts: seasonal CPP users → trial start → paid at Day 35 → refunds and cancellations.
What most seasonal plans miss
Every number comes with its source, scope, and caveat.
THE EXPENSIVE MONTH
CPT is +16.8% above the annual mean. April is −13.5%. Run learning earlier; spend proven budget at the peak.
PANEL Third-party keyword-level panel · worldwide · search results · CY2025. Two published panels disagree about the cheapest quarter.
THE Q4 PROBLEM
Search-results CPA rises 29.6%. Conversion rate is effectively flat: +0.16 percentage points.
PANEL Placement-level third-party panel · FY2025 · same-baseline comparison.
THE NEW IPHONE TRAP
When users move to a new iPhone, iCloud can restore your app automatically. Installations may rise while Downloads stay flat—even when your campaign changed nothing.
APPLE App Store Connect metric definitions. Restore is exposed only in the raw Analytics Reports API.
Subscription reality
Can the paywall identify the source CPP? If not, the seasonal offer reaches everyone—and the chain breaks.
Before you download
A dated launch plan, a season-to-paywall chain, a placement-aware peak budget, or a measurement verdict—based on your account type, storefront, category, and setup.
No. This version works locally on the context and numbers you provide. It does not require account access and does not change campaigns.
No. It covers fixed events, moving dates, market-specific calendars, and recurring behavioral cycles throughout the year.
No—not without your economics and cohort data. It plans cost pressure and a valid measurement window, but does not invent trial-to-paid, refund, or LTV numbers.