Who bids on your brand
Which competitors advertise when people search for your app’s name, and their approximate share of voice.
your brand nameCompetitor A38%
Competitor B21%
Competitor C9%
FreeApp Leaders Club · Shanghai
Get a free
Apple Ads plan
for your app
Pick your app and leave your WeChat. We’ll send you a plan: who bids on your brand, which search intents to target, and a paywall idea for each.
- Completely free
- Delivered on WeChat
- No Apple Ads access needed
What’s inside
From the search query to the paywall
Four parts, all specific to your app. The examples here are illustrative; your plan is built from your app and the market data available for it.
3 intent groups + starter keywords
Search queries grouped by the outcome people want, with starter keywords for each group.
AI animationai animation generatoranimate photo
Text to videotext to video aiscript to video
Free editorfree video editorvideo maker free
Draft campaign structure
An account outline to build from: brand, generic, competitor and discovery campaigns.
- Brandexact
- Generic · AI animationexact
- Generic · Text to videoexact
- Generic · Free editorexact
- Competitorexact
- Discoverybroad + Search Match
A paywall idea for each intent
One paywall hypothesis per intent: what to show first and which offer to lead with. Hypotheses to test, not guarantees.
Why it’s one plan
Ad results also depend on what happens after the click
When the search, the ad, the onboarding and the paywall tell the same story, people are more likely to buy. The plan designs all four together.
01Search and ad
Someone searches
ai animation generator. The ad shows animated characters, not a generic video editor.
02Onboarding
The app opens on the same promise: pick what to animate first.
- 03
Paywall
Animated characters up front, then an annual plan with a 7-day free trial.
Example: the “AI animation” intent of an AI video app.
Sample plan
What your plan will look like
Shown for an AI video app. All figures are illustrative: they show the structure, not real data.
AI video app
US App Store · sampleWho bids on your brand
Competitors that show up on searches for your brand, and their share of voice.
| App | Share of voice |
|---|---|
| Competitor A | 38% |
| Competitor B | 21% |
| Competitor C | 9% |
Illustrative numbers. A real plan states the market, period and data source, and flags missing data instead of guessing.
3 intent groups
Grouped by what people want: one ad group, one segment and one paywall each.
AI animation
Wants to animate a photo or create animated content.
ai animation generatoranimate photocartoon maker
Paywall hypothesisAnnual premium, animated characters first
Text to video
Wants to turn an idea or script into a video.
text to video aiscript to videoai video generator
Paywall hypothesisAnnual plan, output quality first
Free editor
Looking for a free, easy video editor.
free video editorvideo maker freeedit video free
Paywall hypothesisA credit pack as a small first purchase
Paywall ideas are hypotheses to test and must fit your app’s features and existing products.
Draft campaign structure
A draft for you to review. Submitting the form creates no campaigns and changes nothing in your account.
| Campaign | Goal | Keywords |
|---|---|---|
| Brand | Defend your brand | brand terms · exact |
| Generic · AI animation | Premium intent | 12 · exact |
| Generic · Text to video | Premium intent | 9 · exact |
| Generic · Free editor | Volume, small first offer | 11 · exact |
| Competitor | Win competitors’ searches | 3 competitor brands |
| Discovery | Find new searches | broad + Search Match |
Counts are for the sample only. Your plan derives its structure and keywords from your app and the data available.
How it works
Three steps to your plan
Pick your app, leave your WeChat
Search the App Store for your app, or paste its link.
The Adapty team builds the plan
We map competitors, intent groups, campaigns and paywall ideas from your app and available market data.
Get it on WeChat
The plan arrives on WeChat, and we’re happy to walk you through it.
FAQ
Common questions
Is it really free?
Yes. No card required, and nothing to buy.
Do I need to connect my Apple Ads account?
No. We build the plan from your app and available market data, and never access or change your Apple Ads account.
Which country or region do you analyze?
Your app’s main market by default. If you want a specific country or region, tell us on WeChat.
How is this different from real campaign data?
An App Store page doesn’t show your actual spend, bids, conversion rates or payback. The plan is a starting point: structure, keywords and hypotheses to validate in live campaigns.
Ready to go further?
Install the skills, and Claude works on your account
The plan is a starting point built from outside data. Connected to your account, your agent works from your real spend and conversions: ad groups, segments, an onboarding and a paywall for each intent. Every change waits for your yes.
claude plugin install apple-ads@adaptyclaude plugin install adapty-skills@adapty✓ apple-ads@adapty installed
✓ adapty-skills@adapty installed