adaptyua
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Ad Intelligence for subscription apps

Higher ROAS.
Same ad budget.

Adapty UA connects your ad spend to real subscription revenue. Optimize Meta, TikTok, and Google campaigns on what actually pays back — trials, paid conversions, and renewals — and see every creative perform in real time, Apple Search Ads included.

Works with your Adapty SDK In parallel with SKAdNetwork Same‑day decisions
Start free Book a walkthrough
Live in 3 steps

Five minutes to first install attributed.

If you already use the Adapty SDK, you're most of the way there. Connect your ad accounts, create a configuration, and launch the campaign — no extra engineering.

  1. 1
    Connect the SDK
    If you're on Adapty already, skip this step.
  2. 2
    Connect ad networks
    Meta, TikTok, Google, and Apple — OAuth, no API keys to paste.
  3. 3
    Run the campaign
    Copy the link from your configuration and launch.
Connected networks
0 / 4
Idle
f
Meta Ads
Not connected
tt
TikTok Business
Not connected
G
Google Ads
Not connected
Apple Search Ads
Not connected
Cohort coverage
0%
Time to live
—
First attribution
Pending
Measure

See every ad down to the creative.

Real-time, ad-level attribution across Meta, TikTok, Google, and Apple Search Ads. Trial starts, paid conversions, renewals, and cohort revenue — all tied back to the campaign, ad set, and creative that drove them.

All networks Creative-level Last 7 days Live
Ad spend
$84,612
last 7d
Trials
3,418
↑ 24% vs. prior
Paid subs
1,802
↑ 31% vs. prior
Blended ROAS
214%
↑ 38% vs. prior
Source · creative Spend Trials Paid Revenue (7d) ROAS
f
Cooking_hook_v3 · 30s
Meta · advantage+ · US
 $12,418 624 381 $34,210 ↑ 275%
tt
UGC_chef_15s · creator
TikTok · spark · US/CA
 $8,940 512 298 $21,604 ↑ 242%
"meal planner" · brand
Apple Search · keyword
 $4,121 196 142 $16,892 ↑ 410%
G
App_brand_search
Google · app · US
 $6,802 288 164 $12,540 ↑ 184%
f
Static_carousel_a3
Meta · advantage+ · EU
 $5,612 142 62 $3,808 ↓ 68%
tt
Trend_dance_9s
TikTok · spark · UK
 $3,210 98 41 $2,981 → 93%
Showing 6 of 124 active creatives Updated 12 seconds ago
Same-day
decisions, not 7-day waits.
Clicks, installs, and revenue appear within seconds. Pause losers and double winners while they're still hot.
Creative-level
visibility, not just campaign.
Ad set, creative, and keyword where the channel supports it. See which hook actually drives renewals.
Full cohort
analytics, not first-touch only.
Trial starts, paid conversions, renewals, churn, and LTV — by network, by creative, by geo. The full subscription story.
Honest dedup
one truth, not three inflated ones.
Meta, TikTok, Google, and Apple often all claim the same install. Adapty UA arbitrates by click chain — each network sees its real contribution, your ROAS report adds up.
Optimize

Bid on revenue. Not on installs.

Adapty UA sends enriched in-app events back to Meta, TikTok, and Google. Trials, paid conversions, renewals, and predicted revenue — so the ad networks finally bid on what pays back.

  • ●Qualified Lead events — trials still alive 24h after start, not every sign-and-cancel.
  • ●Predicted LTV as conversion value — not $9.99, the forecast $84.
Read the integration docs →
live · server-side
IN-APP EVENTS Trial started day 0 Trial converted day 7 First renewal day 30 Predicted LTV forecast Qualified Lead trial alive @ 24h ADAPTY UA Signal engineering enrich · forward AD NETWORKS f Meta · Conversions API tt TikTok · Events API G Google · Enhanced
A trial that survived the cancel window — not every sign-and-cancel. Install 100% noisy Trial start 18% includes cancellers Trial alive @ 24h 12% Paid sub 7% too rare QUALIFIED LEAD Sent server-side to Meta & TikTok RESULT Filter out trial-takers who cancel in the first 24h. Algorithms learn faster on what actually pays back.
Send the forecast, not the transaction. WITHOUT pLTV event: trial_start value: $0.00 currency: USD model: — ADAPTY UA pLTV WITH ADAPTY UA event: trial_start value: $84.20 currency: USD model: pLTV · 87% RESULT Algorithm shifts from low-quality trial-takers to high-LTV cohorts. Same spend, higher blended ROAS.
Latency
Seconds
Match quality
High-accuracy
Privacy
Anonymized
Predict

Predicted ROAS on day 3. Scale or kill on day 4.

Adapty UA forecasts campaign ROAS and ad profit from early subscription signals. Scale winners while CPMs are still cheap. Cut losers before you've burned the budget.

Campaign · Cooking_hook_v3
ROAS curve · observed and forecast
Observed Forecast
Same-day visibility
Hours,
not weeks.
Catch a bad campaign before lunch — not at next week's review.
pROAS & pAdProfit
Forecast.
Don't guess.
Predicted ROAS and ad profit from early subscription signals — built into the dashboard, not a separate notebook.
Decisions per week
~24×
More iterations than a weekly LTV read. Compound the wins, kill the losers.
Pricing

Start free, scale with revenue.

Free while you're under $5K monthly tracked revenue. After that, $0.03 per attributed install — no seat fees, no event-volume tiers.

Pro
Built for paid UA.
No fixed costs. No tiers. Just pricing that scales with revenue.
Free
While under $5K monthly tracked revenue
$0.03
Per attributed install, after $5K MTR
  • ✓Real-time, click-level attribution
  • ✓All ad networks · ad-level analytics
  • ✓Signal engineering for ad networks
  • ✓pROAS & pAdProfit forecasts
  • ✓Raw data export
Start for free
Enterprise
When you need more.
Extra transaction data sources or custom exports? Let's build it together.
Custom
Priced for your stack & volume
  • ✓Everything in Pro
  • ✓Extra transaction data sources
  • ✓Custom data exports tailored to your warehouse
  • ✓Dedicated success manager & private Slack
  • ✓Custom contract & SLA
Talk to us
FAQ

Honest answers to the obvious questions.

How does the attribution work? +

We match installs to campaigns using probabilistic signals and feed enriched in-app event postbacks back to the ad networks for optimization. The output is ad-, ad-set-, and creative-level performance data in real time. Developers control what data is sent.

Does it work alongside SKAdNetwork? +

Yes. Adapty UA operates in parallel with SKAdNetwork — no interference with Apple's privacy framework. You keep your SKAN reporting; we add real-time ad-level performance data on top, so you don't have to wait for the SKAN window to close to make a decision.

How accurate is the matching? +

Consistently high. The matching model is built specifically for subscription apps and tuned per ad network. You see attribution quality per channel in the dashboard from day one — verifiable on your own data, no black box and no marketing-only number.

What about privacy and consent? +

Adapty UA uses anonymized signals. Developers decide what data is sent, in line with GDPR and CCPA. No identifiers leave the device that aren't already permitted by your app's consent model.

Do we need to replace our MMP? +

Your call. Adapty UA can be your primary attribution engine: it's purpose-built for subscription apps and integrates with the rest of the Adapty stack, so for most teams it covers everything the MMP did.

What does setup look like? +

If you already use the Adapty SDK: connect your ad accounts, create a campaign configuration, copy the link, and launch. No extra SDK to add. Most teams are live the same day.

Run ads that pay back.

Connect one ad network. See your real subscription revenue tied back to creatives in under ten minutes. Bring the others over when you're convinced.

Start free Book a 20-min walkthrough