Starting today, Adapty is free until you hit $5,000 in monthly tracked revenue with full access to everything.
We now have two plans: Pro and Enterprise. The Pro plan gives you access to every platform feature for free if your monthly tracked revenue is under $5,000. Once you cross that threshold, the cost is 1% of revenue.
All Pro users get access to Adapty add-ons: Refund Saver, Adapty UA, and Apple Ads Manager. The add-ons are free while you earn under $5,000 a month. Beyond that, each is priced individually — enable only the ones you need.
The Pro plan covers most growing apps. For major players and publishers, there’s Enterprise: priority support, custom pricing, and tailored solutions. Full details on our updated pricing page.
Why did we make this change?
Adapty used to cost $99/month minimum. That’s real money for small companies and solo developers. It reflected what we offered: growth tools no one else had — Paywall Builder, A/B testing, predictive analytics. They worked well enough that competitors copied them. Apps that started with Adapty are now doing millions in ARR.
The pricing made sense. Then the market changed. LLMs made app development easier. More apps launched. Competition exploded. In 2025, the median revenue for new apps is 70% lower than that of apps launched in 2024. Of all apps launched in 2025, 58% generate less than $1,000 in revenue, and only 8% break $100k. Breaking through is harder than it’s ever been.
So, we’re making the full Adapty toolkit free for small apps with big ambitions. We’re giving you what you need to compete. Adapty’s granular analytics, Paywall Builder, and A/B testing have already helped dozens of apps multiply their revenue while moving fast. For example, Welmi tripled its ARR using Adapty UA, while Wave: AI Note Taker grew from zero to $4M ARR in 8 months (find more success stories on our website).
We’re building Adapty for entrepreneurs like ourselves: obsessed with growth. For app creators who refuse to sit still and won’t settle for “good enough.” That’s why we’re making the full toolkit available from day one. Free until you’re making real money.
Get started
Ready to try it? Head to adapty.io/pricing to see the full breakdown.
