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Ilia Lotarev
Head of Strategy at an IM/UA agency, content contributor for Adapty
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Trends-insights
Top 7 mobile game monetization models in 2026
July 10, 2024
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17 min read
iOS
Android vs iOS app development: benefits and challenges
June 21, 2024
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Money
App pricing: Guide to pricing tiers and strategies
June 19, 2024
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iOS
Flutter vs Kotlin: Which one to choose for your project?
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iOS
What is App Tracking Transparency (ATT)?
May 1, 2024
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Tutorial
App Store Connect guidelines for app developers and marketers
April 8, 2024
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Money
How to calculate and interpret Customer Lifetime Value (LTV)
March 12, 2024
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19 min read
iOS
How to set up Universal Links on iOS for deep linking
February 27, 2024
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Tutorial
What is a SDK? The difference between API and SDK explained
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19 min read
Tutorial
Apple App Store subscription groups explained
January 29, 2024
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Tutorial
How to boost app downloads and installs: reliable strategies
January 25, 2024
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11 min read
Analytics
Understanding DAU, WAU & MAU active users metrics
January 18, 2024
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12 min read
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