{"id":214083,"date":"2026-01-11T17:55:12","date_gmt":"2026-01-11T17:55:12","guid":{"rendered":"https:\/\/adapty.io\/glossary\/arpdau\/"},"modified":"2026-08-10T17:48:05","modified_gmt":"2026-08-10T17:48:05","slug":"arpdau","status":"publish","type":"glossary","link":"https:\/\/adapty.io\/zh\/glossary\/arpdau\/","title":{"rendered":"\u6bcf\u4f4d\u65e5\u6d3b\u8dc3\u7528\u6237\u5e73\u5747\u6536\u5165\uff08ARPDAU\uff09"},"content":{"rendered":"\n

ARPDAU\uff0c\u5373\u6bcf\u4f4d\u65e5\u6d3b\u8dc3\u7528\u6237\u5e73\u5747\u6536\u5165\uff0c\u7528\u4e8e\u8861\u91cf\u6bcf\u4f4d\u6d3b\u8dc3\u7528\u6237\u6bcf\u5929\u4ea7\u751f\u7684\u5e73\u5747\u6536\u5165\u3002\u8fd9\u4e00\u7cbe\u7ec6\u5316\u7684\u53d8\u73b0\u6307\u6807\u5bf9\u4e8e\u9884\u671f\u7528\u6237\u9891\u7e41\u4e92\u52a8\u7684\u5e94\u7528\u5c24\u5176\u6709\u4ef7\u503c\uff0c\u4f8b\u5982\u624b\u673a\u6e38\u620f\u3001\u793e\u4ea4\u5e94\u7528\u548c\u8ba2\u9605\u5236\u670d\u52a1\u3002\u4e0e ARPU \u7b49\u66f4\u5bbd\u6cdb\u7684\u6307\u6807\u4e0d\u540c\uff0cARPDAU \u53ef\u4ee5\u5373\u65f6\u53cd\u6620\u5e94\u7528\u6539\u52a8\u3001\u4fc3\u9500\u6d3b\u52a8\u6216\u53d8\u73b0\u7b56\u7565\u8c03\u6574\u5bf9\u6bcf\u65e5\u6536\u5165\u4ea7\u751f\u7684\u5f71\u54cd\u3002<\/p>\n\n

\u4ec0\u4e48\u662f ARPDAU\uff1f<\/h2>\n\n

ARPDAU \u662f Average Revenue Per Daily Active User\uff08\u6bcf\u4f4d\u65e5\u6d3b\u8dc3\u7528\u6237\u5e73\u5747\u6536\u5165\uff09\u7684\u7f29\u5199\u3002\u5b83\u662f\u4e00\u9879\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\uff0c\u7528\u4e8e\u8ba1\u7b97\u5e94\u7528\u4ece\u67d0\u4e00\u5929\u5185\u79ef\u6781\u4f7f\u7528\u5e94\u7528\u7684\u6bcf\u4f4d\u7528\u6237\u8eab\u4e0a\u83b7\u5f97\u7684\u5e73\u5747\u6536\u5165\u3002\u8be5\u6307\u6807\u6db5\u76d6\u6240\u6709\u53d8\u73b0\u6765\u6e90\u7684\u6536\u5165\uff0c\u5305\u62ec\u5e94\u7528\u5185\u8d2d\u4e70\uff08IAP\uff09\u3001\u8ba2\u9605\u548c\u5e94\u7528\u5185\u5e7f\u544a\uff08IAA\uff09\u3002<\/p>\n\n

\u4e0e\u5173\u6ce8\u66f4\u957f\u65f6\u95f4\u8303\u56f4\u6216\u6240\u6709\u7528\u6237\u7684\u6307\u6807\u4e0d\u540c\uff0cARPDAU \u4e13\u95e8\u805a\u7126\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237<\/a>\u2014\u2014\u4e5f\u5c31\u662f\u7528\u6237\u7fa4\u4f53\u4e2d\u53c2\u4e0e\u5ea6\u6700\u9ad8\u7684\u90e8\u5206\u3002\u56e0\u6b64\uff0c\u5b83\u80fd\u591f\u66f4\u654f\u9510\u5730\u53cd\u6620\u53d8\u73b0\u5065\u5eb7\u72b6\u51b5\uff0c\u56e0\u4e3a\u5728\u4e0a\u7ebf\u65b0\u529f\u80fd\u3001\u8c03\u6574\u4ef7\u683c\u6216\u5f00\u5c55\u4fc3\u9500\u6d3b\u52a8\u540e\uff0cARPDAU \u7684\u53d8\u5316\u51e0\u4e4e\u53ef\u4ee5\u7acb\u5373\u89c2\u5bdf\u5230\u3002<\/p>\n\n

ARPDAU \u5728\u79fb\u52a8\u6e38\u620f\u884c\u4e1a\u5c24\u5176\u5e38\u7528\uff0c\u56e0\u4e3a\u6bcf\u65e5\u53c2\u4e0e\u6a21\u5f0f\u4e0e\u6536\u5165\u4ea7\u751f\u76f4\u63a5\u76f8\u5173\u3002\u4e0d\u8fc7\uff0c\u5bf9\u4e8e\u91c7\u7528\u514d\u8d39\u589e\u503c\u6a21\u5f0f\u6216\u5177\u6709\u65e5\u5e38\u4f7f\u7528\u4e60\u60ef\u7684\u4efb\u4f55\u5e94\u7528\uff0c\u5b83\u540c\u6837\u5f88\u6709\u4ef7\u503c\uff0c\u5305\u62ec\u793e\u4ea4\u7f51\u7edc\u3001\u5a31\u4e50\u3001\u5065\u8eab\u548c\u6548\u7387\u7c7b\u5e94\u7528\u3002<\/p>\n\n

\"ARPDAU\"<\/figure>\n\n

\u4e3a\u4ec0\u4e48 ARPDAU \u5f88\u91cd\u8981\uff1f<\/h2>\n\n

ARPDAU \u662f\u4e86\u89e3\u5e94\u7528\u5bf9\u9ad8\u53c2\u4e0e\u5ea6\u7528\u6237\u7fa4\u4f53\u53d8\u73b0\u6548\u7387\u7684\u91cd\u8981\u6307\u6807\u3002\u4ee5\u4e0b\u662f\u8fd9\u4e00\u6307\u6807\u7684\u91cd\u8981\u4e4b\u5904\uff1a<\/p>\n\n

\u4f18\u52bf<\/strong><\/td>\u8bf4\u660e<\/strong><\/td>\u4e1a\u52a1\u5f71\u54cd<\/strong><\/td><\/tr>
\u5b9e\u65f6\u53cd\u9988<\/strong><\/td>\u5373\u65f6\u663e\u793a\u5e94\u7528\u6539\u52a8\u7684\u5f71\u54cd<\/td>\u652f\u6301\u5feb\u901f\u8fed\u4ee3\u548c\u4f18\u5316<\/td><\/tr>
\u53d8\u73b0\u5065\u5eb7\u68c0\u67e5<\/strong><\/td>\u53cd\u6620\u6bcf\u65e5\u6536\u5165\u6548\u7387<\/td>\u8bc6\u522b\u8868\u73b0\u4e0d\u4f73\u7684\u53d8\u73b0\u7b56\u7565<\/td><\/tr>
\u7528\u6237\u4ef7\u503c\u8bc4\u4f30<\/strong><\/td>\u8861\u91cf\u6bcf\u4f4d\u9ad8\u53c2\u4e0e\u5ea6\u7528\u6237\u4ea7\u751f\u7684\u6536\u5165<\/td>\u5e2e\u52a9\u8bbe\u5b9a\u5408\u7406\u7684\u7528\u6237\u83b7\u53d6\u6210\u672c<\/td><\/tr>
\u6d3b\u52a8\u6548\u679c\u8bc4\u4f30<\/strong><\/td>\u8ffd\u8e2a\u4fc3\u9500\u548c\u6d3b\u52a8\u7684\u5f71\u54cd<\/td>\u9a8c\u8bc1\u8425\u9500 ROI<\/td><\/tr>
\u8d8b\u52bf\u8bc6\u522b<\/strong><\/td>\u63ed\u793a\u6bcf\u65e5\u6536\u5165\u53d8\u5316\u89c4\u5f8b<\/td>\u652f\u6301\u9884\u6d4b\u548c\u89c4\u5212<\/td><\/tr>
\u6536\u5165\u6765\u6e90\u5206\u6790<\/strong><\/td>\u53ef\u6309 IAP\u3001\u5e7f\u544a\u6216\u8ba2\u9605\u8fdb\u884c\u7ec6\u5206<\/td>\u4f18\u5316\u53d8\u73b0\u7ec4\u5408<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

\u5982\u4f55\u8ba1\u7b97 ARPDAU\uff1f<\/h2>\n\n

ARPDAU \u7684\u8ba1\u7b97\u516c\u5f0f\u975e\u5e38\u7b80\u5355\uff1a<\/p>\n\n

ARPDAU = \u6bcf\u65e5\u603b\u6536\u5165 \u00f7 \u65e5\u6d3b\u8dc3\u7528\u6237\u603b\u6570<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

\u8ba1\u7b97\u793a\u4f8b<\/h3>\n\n
\u7ec4\u6210\u90e8\u5206<\/strong><\/td>\u6570\u503c<\/strong><\/td>\u8bf4\u660e<\/strong><\/td><\/tr>
\u6bcf\u65e5\u603b\u6536\u5165<\/strong><\/td>$5,000<\/td>IAP \u6536\u5165 + \u5e7f\u544a\u6536\u5165 + \u8ba2\u9605\u6536\u5165\u4e4b\u548c<\/td><\/tr>
\u65e5\u6d3b\u8dc3\u7528\u6237\uff08DAU\uff09<\/strong><\/td>50,000<\/td>\u5f53\u5929\u6253\u5f00\u5e94\u7528\u7684\u72ec\u7acb\u7528\u6237\u6570<\/td><\/tr>
ARPDAU<\/strong><\/td>$0.10<\/td>\u6bcf\u4f4d\u6d3b\u8dc3\u7528\u6237\u5e73\u5747\u4ea7\u751f $0.10<\/td><\/tr><\/tbody><\/table><\/figure>\n\n
\"ARPDAU<\/figure>\n\n

\u6309\u6536\u5165\u6765\u6e90\u62c6\u5206 ARPDAU<\/h3>\n\n

\u5982\u9700\u83b7\u5f97\u66f4\u7cbe\u7ec6\u7684\u6d1e\u5bdf\uff0c\u53ef\u4ee5\u9488\u5bf9\u6bcf\u79cd\u6536\u5165\u6765\u6e90\u5206\u522b\u8ba1\u7b97 ARPDAU\uff1a<\/p>\n\n

\u6536\u5165\u6765\u6e90<\/strong><\/td>\u516c\u5f0f<\/strong><\/td>\u793a\u4f8b<\/strong><\/td><\/tr>
IAP ARPDAU<\/strong><\/td>IAP \u6536\u5165 \u00f7 DAU<\/td>$2,000 \u00f7 50,000 = $0.04<\/td><\/tr>
\u5e7f\u544a ARPDAU<\/strong><\/td>\u5e7f\u544a\u6536\u5165 \u00f7 DAU<\/td>$2,500 \u00f7 50,000 = $0.05<\/td><\/tr>
\u8ba2\u9605 ARPDAU<\/strong><\/td>\u8ba2\u9605\u6536\u5165 \u00f7 DAU<\/td>$500 \u00f7 50,000 = $0.01<\/td><\/tr>
\u603b ARPDAU<\/strong><\/td>\u603b\u6536\u5165 \u00f7 DAU<\/td>$5,000 \u00f7 50,000 = $0.10<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

ARPDAU \u7684\u4e3b\u8981\u4f18\u52bf<\/h2>\n\n

ARPDAU \u5177\u6709\u591a\u9879\u4f18\u52bf\uff0c\u56e0\u6b64\u6210\u4e3a\u5e94\u7528\u53d8\u73b0\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u6307\u6807\uff1a<\/p>\n\n

\u5373\u65f6\u53cd\u9988\u95ed\u73af<\/h3>\n\n

ARPDAU \u80fd\u591f\u5feb\u901f\u54cd\u5e94\u53d8\u5316\uff0c\u8ba9\u4f60\u5728 24-48 \u5c0f\u65f6\u5185\u770b\u5230\u4ef7\u683c\u8c03\u6574\u3001\u65b0\u529f\u80fd\u6216\u4fc3\u9500\u6d3b\u52a8\u5e26\u6765\u7684\u5f71\u54cd\u3002\u8fd9\u79cd\u5feb\u901f\u53cd\u9988\u6709\u52a9\u4e8e\u57fa\u4e8e\u6570\u636e\u505a\u51fa\u51b3\u7b56\uff0c\u5e76\u53ca\u65f6\u8c03\u6574\u65b9\u5411\u3002<\/p>\n\n

\u805a\u7126\u9ad8\u53c2\u4e0e\u5ea6\u7528\u6237<\/h3>\n\n

\u7531\u4e8e\u4ec5\u8861\u91cf\u65e5\u6d3b\u8dc3\u7528\u6237\uff0cARPDAU \u80fd\u591f\u53cd\u6620\u6700\u6709\u4ef7\u503c\u7528\u6237\u7fa4\u4f53\u2014\u2014\u7ecf\u5e38\u4e0e\u4f60\u7684\u5e94\u7528\u4e92\u52a8\u7684\u7528\u6237\u2014\u2014\u6240\u5177\u5907\u7684\u6536\u5165\u6f5c\u529b\u3002\u4e0e\u5305\u542b\u975e\u6d3b\u8dc3\u7528\u6237\u7684\u6307\u6807\u76f8\u6bd4\uff0c\u8fd9\u79cd\u805a\u7126\u65b9\u5f0f\u80fd\u591f\u66f4\u6e05\u6670\u5730\u5448\u73b0\u53d8\u73b0\u6548\u679c\u3002<\/p>\n\n

\u652f\u6301 A\/B \u6d4b\u8bd5<\/h3>\n\n

ARPDAU \u7684\u6bcf\u65e5\u7c92\u5ea6\u975e\u5e38\u9002\u5408\u7528\u4e8e A\/B \u6d4b\u8bd5\u53d8\u73b0\u7b56\u7565\u3002\u4f60\u53ef\u4ee5\u5feb\u901f\u6bd4\u8f83\u4e0d\u540c\u7684\u4ef7\u683c\u6863\u4f4d\u3001\u5e7f\u544a\u4f4d\u6216\u4fc3\u9500\u4f18\u60e0\uff0c\u5e76\u5728\u51e0\u5929\u800c\u975e\u51e0\u5468\u5185\u786e\u5b9a\u8868\u73b0\u6700\u4f73\u7684\u65b9\u6848\u3002<\/p>\n\n

\u652f\u6301\u7ec6\u5206\u5206\u6790<\/h3>\n\n

ARPDAU \u53ef\u4ee5\u6839\u636e\u7528\u6237\u4eba\u53e3\u7edf\u8ba1\u7279\u5f81\u3001\u83b7\u53d6\u6765\u6e90\u3001\u5730\u533a\u6216\u884c\u4e3a\u6a21\u5f0f\u8fdb\u884c\u7ec6\u5206\u3002\u8fd9\u79cd\u7ec6\u5206\u80fd\u591f\u63ed\u793a\u54ea\u4e9b\u7528\u6237\u7fa4\u4f53\u8d21\u732e\u6700\u591a\u6536\u5165\uff0c\u5e76\u5e2e\u52a9\u540c\u65f6\u4f18\u5316\u7528\u6237\u83b7\u53d6\u548c\u53d8\u73b0\u7b56\u7565\u3002<\/p>\n\n

\u9a8c\u8bc1\u53d8\u73b0\u5e73\u8861<\/h3>\n\n

\u901a\u8fc7\u5c06 ARPDAU \u4e0e\u7559\u5b58\u6307\u6807\u4e00\u8d77\u8ffd\u8e2a\uff0c\u4f60\u53ef\u4ee5\u786e\u4fdd\u53d8\u73b0\u63aa\u65bd\u4e0d\u4f1a\u635f\u5bb3\u7528\u6237\u4f53\u9a8c\u3002ARPDAU \u4e0a\u5347\u4e14\u7559\u5b58\u7a33\u5b9a\uff0c\u8bf4\u660e\u53d8\u73b0\u72b6\u51b5\u5065\u5eb7\uff1b\u800c ARPDAU \u4e0a\u5347\u4f46\u7559\u5b58\u4e0b\u964d\uff0c\u5219\u53ef\u80fd\u610f\u5473\u7740\u53d8\u73b0\u8fc7\u5ea6\u3002<\/p>\n\n

ARPDAU \u4e0e\u76f8\u5173\u6307\u6807\u5bf9\u6bd4<\/h2>\n\n

\u4e86\u89e3 ARPDAU \u4e0e\u5176\u4ed6\u6536\u5165\u6307\u6807\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u6709\u52a9\u4e8e\u4f60\u9488\u5bf9\u4e0d\u540c\u573a\u666f\u9009\u62e9\u5408\u9002\u7684 KPI\u3002<\/p>\n\n

\u6307\u6807<\/strong><\/td>\u5168\u79f0<\/strong><\/td>\u516c\u5f0f<\/strong><\/td>\u65f6\u95f4\u8303\u56f4<\/strong><\/td>\u7528\u6237\u7fa4\u4f53<\/strong><\/td>\u4f7f\u7528\u573a\u666f<\/strong><\/td><\/tr>
ARPDAU<\/strong><\/td>\u6bcf\u4f4d\u65e5\u6d3b\u8dc3\u7528\u6237\u5e73\u5747\u6536\u5165<\/td>\u6bcf\u65e5\u6536\u5165 \u00f7 DAU<\/td>\u6bcf\u65e5<\/td>\u4ec5\u6d3b\u8dc3\u7528\u6237<\/td>\u6bcf\u65e5\u53d8\u73b0\u8ffd\u8e2a\u3001A\/B \u6d4b\u8bd5<\/td><\/tr>
ARPU<\/strong><\/td>\u6bcf\u7528\u6237\u5e73\u5747\u6536\u5165<\/td>\u603b\u6536\u5165 \u00f7 \u7528\u6237\u603b\u6570<\/td>\u6bcf\u6708\/\u81ea\u5b9a\u4e49<\/td>\u6240\u6709\u7528\u6237<\/td>\u6574\u4f53\u53d8\u73b0\u6548\u679c\u8bc4\u4f30<\/td><\/tr>
ARPPU<\/strong><\/td>\u6bcf\u4ed8\u8d39\u7528\u6237\u5e73\u5747\u6536\u5165<\/td>\u6536\u5165 \u00f7 \u4ed8\u8d39\u7528\u6237\u6570<\/td>\u53ef\u53d8<\/td>\u4ec5\u4ed8\u8d39\u7528\u6237<\/td>\u8d2d\u4e70\u4ef7\u503c\u4f18\u5316<\/td><\/tr>
LTV<\/strong><\/td>\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c<\/td>\u6bcf\u7528\u6237\u9884\u8ba1\u603b\u6536\u5165<\/td>\u6574\u4e2a\u751f\u547d\u5468\u671f<\/td>\u6240\u6709\u7528\u6237<\/td>UA \u9884\u7b97\u89c4\u5212\u3001\u957f\u671f\u7b56\u7565<\/td><\/tr>
ARPDEU<\/strong><\/td>\u6bcf\u4f4d\u65e5\u53c2\u4e0e\u7528\u6237\u5e73\u5747\u6536\u5165<\/td>\u6536\u5165 \u00f7 \u53c2\u4e0e\u7528\u6237\u6570<\/td>\u6bcf\u65e5<\/td>\u4e0e\u6536\u5165\u529f\u80fd\u4e92\u52a8\u7684\u7528\u6237<\/td>\u5e7f\u544a\u5355\u5143\u6216 IAP \u6548\u679c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

ARPDAU \u4e0e ARPDEU\uff1a\u4e86\u89e3\u4e24\u8005\u7684\u533a\u522b<\/h3>\n\n

ARPDEU\uff08\u6bcf\u4f4d\u65e5\u53c2\u4e0e\u7528\u6237\u5e73\u5747\u6536\u5165\uff09\u8861\u91cf\u7684\u662f\u6765\u81ea\u4e13\u95e8\u4e0e\u67d0\u9879\u6536\u5165\u529f\u80fd\u4e92\u52a8\u7684\u7528\u6237\u6240\u4ea7\u751f\u7684\u6536\u5165\uff0c\u4f8b\u5982\u89c2\u770b\u5e7f\u544a\u6216\u8bbf\u95ee\u5546\u5e97\u3002ARPDAU \u4e0e ARPDEU \u4e4b\u95f4\u7684\u5dee\u8ddd\u53ef\u4ee5\u53cd\u6620\u529f\u80fd\u7684\u66dd\u5149\u7a0b\u5ea6\uff1a<\/p>\n\n

\u573a\u666f<\/strong><\/td>ARPDAU<\/strong><\/td>ARPDEU<\/strong><\/td>\u89e3\u8bfb<\/strong><\/td><\/tr>
\u9ad8\u66dd\u5149<\/strong><\/td>$0.10<\/td>$0.12<\/td>\u5927\u591a\u6570\u7528\u6237\u90fd\u4f1a\u63a5\u89e6\u5230\u53d8\u73b0\u529f\u80fd<\/td><\/tr>
\u4f4e\u66dd\u5149<\/strong><\/td>$0.10<\/td>$0.50<\/td>\u53ea\u6709\u90e8\u5206\u7528\u6237\u80fd\u591f\u770b\u5230\u53d8\u73b0\u529f\u80fd<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

\u8f83\u5927\u7684\u5dee\u8ddd\u8868\u660e\uff0c\u53ef\u4ee5\u901a\u8fc7\u63d0\u9ad8\u529f\u80fd\u53ef\u89c1\u5ea6\u6765\u589e\u52a0\u53d8\u73b0\uff0c\u800c\u65e0\u9700\u589e\u52a0\u5bf9\u5355\u4e2a\u7528\u6237\u7684\u53d8\u73b0\u538b\u529b\u3002<\/p>\n\n

\u79fb\u52a8\u5e94\u7528\u7684 ARPDAU \u8fbe\u5230\u591a\u5c11\u7b97\u826f\u597d\uff1f<\/h2>\n\n

ARPDAU \u57fa\u51c6\u4f1a\u56e0\u5e94\u7528\u7c7b\u522b\u3001\u5546\u4e1a\u6a21\u5f0f\u3001\u5e73\u53f0\u548c\u5730\u533a\u800c\u5b58\u5728\u663e\u8457\u5dee\u5f02\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u884c\u4e1a\u53c2\u8003\u503c\uff1a<\/p>\n\n

\u6309\u6e38\u620f\u7c7b\u578b\u5212\u5206\u7684 ARPDAU \u57fa\u51c6<\/h3>\n\n
\u6e38\u620f\u7c7b\u578b<\/strong><\/td>ARPDAU \u8303\u56f4<\/strong><\/td>\u8bf4\u660e<\/strong><\/td><\/tr>
\u8d85\u4f11\u95f2<\/strong><\/td>$0.02 – $0.05<\/td>\u4e3b\u8981\u4f9d\u9760\u5e7f\u544a\u53d8\u73b0<\/td><\/tr>
\u4f11\u95f2<\/strong><\/td>$0.05 – $0.15<\/td>\u5e7f\u544a\u4e0e IAP \u6df7\u5408\u53d8\u73b0<\/td><\/tr>
\u4e2d\u5ea6\u6838\u5fc3<\/strong><\/td>$0.15 – $0.40<\/td>\u4ee5 IAP \u4e3a\u4e3b\uff0c\u8f85\u4ee5\u90e8\u5206\u5e7f\u544a<\/td><\/tr>
\u786c\u6838\/\u7b56\u7565<\/strong><\/td>$0.30 – $1.50+<\/td>\u9ad8\u5ea6\u4f9d\u8d56 IAP\uff0c\u5355\u6b21\u4f7f\u7528\u65f6\u957f\u66f4\u957f<\/td><\/tr>
\u793e\u4ea4\u8d4c\u573a<\/strong><\/td>$0.30 – $0.70<\/td>\u6bcf\u7528\u6237 IAP \u652f\u51fa\u8f83\u9ad8<\/td><\/tr>
RPG<\/strong><\/td>$0.20 – $0.60<\/td>IAP \u8868\u73b0\u5f3a\u52b2\uff0c\u5e76\u91c7\u7528\u62bd\u5361\u673a\u5236<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

\u6309\u5e94\u7528\u7c7b\u522b\u5212\u5206\u7684 ARPDAU \u57fa\u51c6\uff08\u975e\u6e38\u620f\uff09<\/h3>\n\n
\u5e94\u7528\u7c7b\u522b<\/strong><\/td>\u5178\u578b ARPDAU \u8303\u56f4<\/strong><\/td>\u4e3b\u8981\u6536\u5165\u6765\u6e90<\/strong><\/td><\/tr>
\u8ba2\u9605\u7c7b\u5e94\u7528<\/strong><\/td>$0.05 – $0.25<\/td>\u5468\u671f\u6027\u8ba2\u9605<\/td><\/tr>
\u7535\u5b50\u5546\u52a1<\/strong><\/td>$0.10 – $0.50<\/td>\u4ea4\u6613\u4f63\u91d1<\/td><\/tr>
\u6d41\u5a92\u4f53\/\u5a92\u4f53<\/strong><\/td>$0.05 – $0.15<\/td>\u8ba2\u9605\u548c\u5e7f\u544a<\/td><\/tr>
\u7ea6\u4f1a<\/strong><\/td>$0.10 – $0.30<\/td>\u8ba2\u9605\u548c IAP<\/td><\/tr>
\u5065\u8eab<\/strong><\/td>$0.05 – $0.20<\/td>\u8ba2\u9605<\/td><\/tr>
\u5de5\u5177\u7c7b<\/strong><\/td>$0.02 – $0.10<\/td>\u5e7f\u544a\u548c\u9ad8\u7ea7\u7248\u5347\u7ea7<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

\u5f71\u54cd ARPDAU \u7684\u56e0\u7d20<\/h3>\n\n
\u56e0\u7d20<\/strong><\/td>\u8f83\u9ad8 ARPDAU<\/strong><\/td>\u8f83\u4f4e ARPDAU<\/strong><\/td><\/tr>
\u5e73\u53f0<\/strong><\/td>iOS\uff08\u9ad8 1.5-2.5 \u500d\uff09<\/td>Android<\/td><\/tr>
\u5730\u533a<\/strong><\/td>\u5317\u7f8e\u3001\u65e5\u672c\u3001\u897f\u6b27<\/td>\u4e1c\u5357\u4e9a\u3001\u62c9\u4e01\u7f8e\u6d32\u3001\u5370\u5ea6<\/td><\/tr>
\u661f\u671f<\/strong><\/td>\u5468\u672b\uff08\u9ad8 10-30%\uff09<\/td>\u5de5\u4f5c\u65e5<\/td><\/tr>
\u7528\u6237\u751f\u547d\u5468\u671f\u9636\u6bb5<\/strong><\/td>\u6210\u719f\u7528\u6237\uff08\u7b2c 30 \u5929\u53ca\u4ee5\u540e\uff09<\/td>\u65b0\u7528\u6237\uff08\u7b2c 1-7 \u5929\uff09<\/td><\/tr>
\u5b63\u8282\u6027<\/strong><\/td>\u8282\u5047\u65e5\u671f\u95f4<\/td>\u6de1\u5b63<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

\u5982\u4f55\u63d0\u9ad8 ARPDAU\uff1f<\/h2>\n\n

\u63d0\u9ad8 ARPDAU \u9700\u8981\u91c7\u53d6\u591a\u7ef4\u5ea6\u7684\u65b9\u6cd5\uff0c\u91cd\u70b9\u63d0\u5347\u7528\u6237\u53c2\u4e0e\u5ea6\u3001\u4f18\u5316\u53d8\u73b0\u5e76\u6539\u5584\u7559\u5b58\u3002<\/p>\n\n

\u7b56\u7565 1\uff1a\u4f18\u5316\u5e7f\u544a\u4f4d\u7f6e\u548c\u5f62\u5f0f<\/h3>\n\n

\u5bf9\u4e8e\u4f9d\u9760\u5e7f\u544a\u53d8\u73b0\u7684\u5e94\u7528\uff0c\u5e7f\u544a\u4f18\u5316\u4f1a\u76f4\u63a5\u5f71\u54cd ARPDAU\uff1a<\/p>\n\n

\u4f18\u5316\u65b9\u5f0f<\/strong><\/td>\u8bf4\u660e<\/strong><\/td>\u6f5c\u5728\u5f71\u54cd<\/strong><\/td><\/tr>
\u6fc0\u52b1\u89c6\u9891\u5e7f\u544a<\/strong><\/td>\u901a\u8fc7\u89c2\u770b\u5e7f\u544a\u63d0\u4f9b\u6e38\u620f\u5185\u8d27\u5e01\u6216\u5176\u4ed6\u6743\u76ca<\/td>eCPM \u6bd4\u6a2a\u5e45\u5e7f\u544a\u9ad8 2-5 \u500d<\/td><\/tr>
\u7b56\u7565\u6027\u5e7f\u544a\u4f4d<\/strong><\/td>\u5728\u81ea\u7136\u7684\u6d41\u7a0b\u4e2d\u65ad\u70b9\u5c55\u793a\u5e7f\u544a<\/td>\u63d0\u9ad8\u5e7f\u544a\u5b8c\u6574\u89c2\u770b\u7387<\/td><\/tr>
\u9891\u6b21\u4f18\u5316<\/strong><\/td>\u627e\u5230\u6bcf\u6b21\u4f1a\u8bdd\u4e2d\u6700\u4f73\u7684\u5e7f\u544a\u5c55\u793a\u6570\u91cf<\/td>\u5e73\u8861\u6536\u5165\u548c\u7559\u5b58<\/td><\/tr>
\u5e7f\u544a\u805a\u5408<\/strong><\/td>\u4f7f\u7528\u591a\u4e2a\u5e7f\u544a\u7f51\u7edc\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u63d0\u9ad8\u586b\u5145\u7387\u548c eCPM<\/td>\u6536\u5165\u63d0\u5347 10-30%<\/td><\/tr>
\u5e7f\u544a\u5f62\u5f0f\u6d4b\u8bd5<\/strong><\/td>\u6d4b\u8bd5\u63d2\u5c4f\u5e7f\u544a\u3001\u6fc0\u52b1\u5e7f\u544a\u548c\u539f\u751f\u5e7f\u544a<\/td>\u8bc6\u522b\u8868\u73b0\u6700\u4f73\u7684\u5f62\u5f0f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

\u7b56\u7565 2\uff1a\u589e\u5f3a\u5e94\u7528\u5185\u8d2d\u4e70\u65b9\u6848<\/h3>\n\n
\u7b56\u7565<\/strong><\/td>\u8bf4\u660e<\/strong><\/td>\u9884\u671f\u7ed3\u679c<\/strong><\/td><\/tr>
\u4e2a\u6027\u5316\u4f18\u60e0<\/strong><\/td>\u6839\u636e\u7528\u6237\u884c\u4e3a\u548c\u504f\u597d\u8fdb\u884c\u5b9a\u5411<\/td>\u63d0\u9ad8\u8f6c\u5316\u7387<\/td><\/tr>
\u9650\u65f6\u4fc3\u9500<\/strong><\/td>\u901a\u8fc7\u9650\u65f6\u95ea\u8d2d\u6216\u72ec\u5bb6\u793c\u5305\u8425\u9020\u7d27\u8feb\u611f<\/td>\u6536\u5165\u7acb\u5373\u5927\u5e45\u589e\u957f<\/td><\/tr>
\u4ef7\u683c\u70b9\u6d4b\u8bd5<\/strong><\/td>\u5bf9\u4e0d\u540c\u4ef7\u683c\u6863\u4f4d\u8fdb\u884c A\/B \u6d4b\u8bd5<\/td>\u4f18\u5316\u6bcf\u7b14\u4ea4\u6613\u6536\u5165<\/td><\/tr>
\u65b0\u624b\u793c\u5305<\/strong><\/td>\u4e3a\u9996\u6b21\u8d2d\u4e70\u7528\u6237\u63d0\u4f9b\u9ad8\u4ef7\u503c\u793c\u5305<\/td>\u63d0\u9ad8\u514d\u8d39\u7528\u6237\u5411\u4ed8\u8d39\u7528\u6237\u7684\u8f6c\u5316\u7387<\/td><\/tr>
\u8ba2\u9605\u9009\u9879<\/strong><\/td>\u5728\u4e00\u6b21\u6027\u8d2d\u4e70\u4e4b\u5916\u589e\u52a0\u5468\u671f\u6027\u6536\u5165<\/td>\u7a33\u5b9a\u4e14\u53ef\u9884\u6d4b\u7684 ARPDAU<\/td><\/tr><\/tbody><\/table><\/figure>\n
\n
\"图片<\/figure><\/div>\n

\u7b56\u7565 3\uff1a\u7ec6\u5206\u5e76\u7cbe\u51c6\u89e6\u8fbe\u7528\u6237<\/h3>\n\n

\u5e76\u975e\u6240\u6709\u7528\u6237\u7684\u53d8\u73b0\u4ef7\u503c\u90fd\u76f8\u540c\u3002\u5bf9\u53d7\u4f17\u8fdb\u884c\u7ec6\u5206\uff0c\u4ee5\u9488\u5bf9\u6bcf\u4e2a\u7fa4\u4f53\u8fdb\u884c\u4f18\u5316\uff1a<\/p>\n\n

\u7528\u6237\u7ec6\u5206<\/strong><\/td>\u7279\u5f81<\/strong><\/td>\u53d8\u73b0\u7b56\u7565<\/strong><\/td><\/tr>
\u9cb8\u9c7c\u7528\u6237<\/strong><\/td>\u9ad8\u6d88\u8d39\u7528\u6237\u3001\u9891\u7e41\u8d2d\u4e70\u7528\u6237<\/td>\u9ad8\u7ea7\u4ea7\u54c1\u3001\u72ec\u5bb6\u5185\u5bb9<\/td><\/tr>
\u6d77\u8c5a\u7528\u6237<\/strong><\/td>\u4e2d\u7b49\u6d88\u8d39\u7528\u6237\u3001\u5b9a\u671f\u8d2d\u4e70\u7528\u6237<\/td>\u9ad8\u6027\u4ef7\u6bd4\u793c\u5305\u3001\u6210\u957f\u793c\u5305<\/td><\/tr>
\u5c0f\u9c7c\u7528\u6237<\/strong><\/td>\u5076\u5c14\u8fdb\u884c\u5c0f\u989d\u8d2d\u4e70<\/td>\u4f4e\u4ef7\u5165\u95e8\u9009\u9879\u3001\u9650\u91cf\u4f18\u60e0<\/td><\/tr>
\u975e\u4ed8\u8d39\u7528\u6237\uff08\u9ad8\u53c2\u4e0e\u5ea6\uff09<\/strong><\/td>\u6d3b\u8dc3\u4f46\u4ece\u672a\u8d2d\u4e70<\/td>\u5e7f\u544a\u53d8\u73b0\u3001\u9996\u6b21\u8d2d\u4e70\u6fc0\u52b1<\/td><\/tr>
\u975e\u4ed8\u8d39\u7528\u6237\uff08\u4f4e\u53c2\u4e0e\u5ea6\uff09<\/strong><\/td>\u53c2\u4e0e\u5ea6\u4f4e\u3001\u65e0\u8d2d\u4e70\u884c\u4e3a<\/td>\u8f7b\u91cf\u5e7f\u544a\u53d8\u73b0\u3001\u91cd\u70b9\u63d0\u5347\u53c2\u4e0e\u5ea6<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

\u7b56\u7565 4\uff1a\u63d0\u9ad8\u7528\u6237\u53c2\u4e0e\u5ea6<\/h3>\n\n

\u66f4\u9ad8\u7684\u7528\u6237\u53c2\u4e0e\u5ea6\u901a\u5e38\u610f\u5473\u7740\u66f4\u9ad8\u7684\u53d8\u73b0\u6f5c\u529b\uff1a<\/p>\n\n

    \n
  • \u63a8\u9001\u901a\u77e5<\/strong>\uff1a\u901a\u8fc7\u4e2a\u6027\u5316\u4e14\u53ca\u65f6\u7684\u6d88\u606f\u53ec\u56de\u7528\u6237<\/li>\n\n\n\n
  • \u6bcf\u65e5\u5956\u52b1<\/strong>\uff1a\u901a\u8fc7\u9010\u6b65\u63d0\u5347\u7684\u5956\u52b1\u9f13\u52b1\u7528\u6237\u6bcf\u65e5\u767b\u5f55<\/li>\n\n\n\n
  • \u6d3b\u52a8\u548c\u6311\u6218<\/strong>\uff1a\u521b\u5efa\u9650\u65f6\u5185\u5bb9\u4ee5\u63d0\u5347\u7528\u6237\u53c2\u4e0e\u5ea6<\/li>\n\n\n\n
  • \u793e\u4ea4\u529f\u80fd<\/strong>\uff1a\u589e\u52a0\u4e0e\u5176\u4ed6\u7528\u6237\u7ade\u4e89\u6216\u5408\u4f5c\u7684\u529f\u80fd<\/li>\n\n\n\n
  • \u5185\u5bb9\u66f4\u65b0<\/strong>\uff1a\u5b9a\u671f\u63a8\u51fa\u65b0\u5185\u5bb9\u4ee5\u4fdd\u6301\u7528\u6237\u53c2\u4e0e\u5ea6<\/li>\n<\/ul>\n\n

    \u7b56\u7565 5\uff1a\u62d3\u5c55\u9ad8 ARPDAU \u5e02\u573a<\/h3>\n\n

    \u5730\u57df\u6269\u5f20\u53ef\u4ee5\u663e\u8457\u5f71\u54cd\u6574\u4f53 ARPDAU\uff1a<\/p>\n\n

    \u5e02\u573a\u5c42\u7ea7<\/strong><\/td>\u793a\u4f8b<\/strong><\/td>\u5178\u578b ARPDAU \u500d\u6570<\/strong><\/td><\/tr>
    Tier 1<\/strong><\/td>\u7f8e\u56fd\u3001\u65e5\u672c\u3001\u97e9\u56fd\u3001\u897f\u6b27<\/td>1.0x\uff08\u57fa\u51c6\uff09<\/td><\/tr>
    Tier 2<\/strong><\/td>\u4e1c\u6b27\u3001\u4e2d\u56fd\u3001\u5df4\u897f<\/td>0.3-0.5x<\/td><\/tr>
    Tier 3<\/strong><\/td>\u5370\u5ea6\u3001\u4e1c\u5357\u4e9a\u3001\u975e\u6d32<\/td>0.1-0.2x<\/td><\/tr><\/tbody><\/table><\/figure>\n\n

    \u4f7f\u7528 ARPDAU \u6709\u54ea\u4e9b\u5c40\u9650\u6027\uff1f<\/h2>\n\n

    \u5c3d\u7ba1 ARPDAU \u5f88\u6709\u4ef7\u503c\uff0c\u4f46\u4e5f\u5b58\u5728\u4e00\u4e9b\u9700\u8981\u8003\u8651\u7684\u91cd\u8981\u5c40\u9650\u6027\uff1a<\/p>\n\n

    \u4fa7\u91cd\u77ed\u671f<\/h3>\n\n

    ARPDAU \u4ec5\u8861\u91cf\u6bcf\u65e5\u6536\u5165\uff0c\u65e0\u6cd5\u53cd\u6620\u7528\u6237\u7684\u957f\u671f\u4ef7\u503c\u3002\u6fc0\u8fdb\u7684\u53d8\u73b0\u7b56\u7565\u53ef\u80fd\u6682\u65f6\u63d0\u9ad8 ARPDAU\uff0c\u5374\u540c\u65f6\u635f\u5bb3\u7559\u5b58\u548c LTV\u3002\u5e94\u59cb\u7ec8\u5c06 ARPDAU \u4e0e\u7559\u5b58\u6307\u6807\u7ed3\u5408\u76d1\u6d4b\u3002<\/p>\n\n

    \u6bcf\u65e5\u6ce2\u52a8<\/h3>\n\n

    \u6bcf\u65e5\u4f7f\u7528\u6a21\u5f0f\u7684\u81ea\u7136\u53d8\u5316\u4f1a\u7ed9 ARPDAU \u6570\u636e\u5e26\u6765\u566a\u58f0\u3002\u5468\u672b\u4e0e\u5de5\u4f5c\u65e5\u7684\u5dee\u5f02\u3001\u8282\u5047\u65e5\u4ee5\u53ca\u968f\u673a\u6ce2\u52a8\u90fd\u53ef\u80fd\u4f7f\u9010\u65e5\u6bd4\u8f83\u4ea7\u751f\u8bef\u5bfc\u3002\u53ef\u4f7f\u7528 7 \u5929\u6216 30 \u5929\u79fb\u52a8\u5e73\u5747\u503c\u6765\u5e73\u6ed1\u8fd9\u4e9b\u566a\u58f0\u3002<\/p>\n\n

    \u65b0\u7528\u6237\u9020\u6210\u7684\u6570\u636e\u504f\u5dee<\/h3>\n\n

    \u65b0\u7528\u6237\u83b7\u53d6\u91cf\u8f83\u9ad8\u7684\u65e5\u671f\u901a\u5e38\u4f1a\u5448\u73b0\u8f83\u4f4e\u7684 ARPDAU\uff0c\u56e0\u4e3a\u65b0\u7528\u6237\u7684\u53d8\u73b0\u6c34\u5e73\u4e00\u822c\u4f4e\u4e8e\u6210\u719f\u7528\u6237\u3002\u8fd9\u53ef\u80fd\u63a9\u76d6\u73b0\u6709\u7528\u6237\u7fa4\u4f53\u771f\u5b9e\u7684\u53d8\u73b0\u5065\u5eb7\u72b6\u51b5\u3002<\/p>\n\n

    \u5e73\u5747\u503c\u7684\u5c40\u9650\u6027<\/h3>\n\n

    \u4e0e\u6240\u6709\u5e73\u5747\u503c\u4e00\u6837\uff0cARPDAU \u53ef\u80fd\u4f1a\u63a9\u76d6\u6536\u5165\u5206\u5e03\u95ee\u9898\u3002\u5c11\u91cf\u9ad8\u4ef7\u503c\u7528\u6237\uff08\u9cb8\u9c7c\u7528\u6237\uff09\u5f80\u5f80\u8d21\u732e\u4e86\u5927\u90e8\u5206\u6536\u5165\u3002\u4ec5\u9760 ARPDAU \u65e0\u6cd5\u63ed\u793a\u8fd9\u79cd\u96c6\u4e2d\u7a0b\u5ea6\u3002<\/p>\n\n

    \u5ffd\u7565\u7528\u6237\u83b7\u53d6\u6210\u672c<\/h3>\n\n

    ARPDAU \u4e0d\u4f1a\u8003\u8651\u83b7\u53d6\u7528\u6237\u6240\u82b1\u8d39\u7684\u6210\u672c\u3002\u5982\u679c\u7528\u6237\u83b7\u53d6\u6210\u672c\u8d85\u8fc7\u751f\u547d\u5468\u671f\u6536\u5165\uff0c\u90a3\u4e48\u518d\u9ad8\u7684 ARPDAU \u4e5f\u6ca1\u6709\u610f\u4e49\u3002\u5e94\u59cb\u7ec8\u7ed3\u5408 CAC \u548c LTV \u6765\u8bc4\u4f30 ARPDAU\u3002<\/p>\n\n

    \u65f6\u95f4\u8fb9\u754c\u95ee\u9898<\/h3>\n\n

    \u8de8\u8d8a\u5348\u591c\u6301\u7eed\u4f7f\u7528\u5e94\u7528\u7684\u7528\u6237\u53ef\u80fd\u4f1a\u88ab\u8ba1\u5165\u4e24\u5929\uff0c\u800c\u5c06\u6536\u5165\u5f52\u56e0\u5230\u5177\u4f53\u65e5\u671f\u4e5f\u53ef\u80fd\u4e0d\u591f\u7cbe\u786e\u3002\u5bf9\u4e8e\u7528\u6237\u904d\u5e03\u591a\u4e2a\u65f6\u533a\u7684\u5168\u7403\u5316\u5e94\u7528\u800c\u8a00\uff0c\u8fd9\u4e00\u70b9\u5c24\u5176\u91cd\u8981\u3002<\/p>\n\n