The fiscal year brings new Apple payment deadlines. Here’s what app developers can expect in 2025.
What is Apple’s fiscal year?
Apple’s fiscal year is when it distributes app revenue to developers, minus App Store fees and taxes. The schedule changes yearly, so developers need to stay updated.
If you’re an iOS app developer, you may be getting revenue from your product every day — and at Adapty, we help you to make this happen. You will receive the actual money only on designated days, which are specified in the fiscal calendar. It’s important to understand that Apple’s fiscal year isn’t the same as the typical fiscal year companies are used to, and it uses different dates.
How Apple Fiscal Calendar works
The calendar might seem a bit tricky, but it’s easy to work with once you’ve understood the ground rules:
- The Apple fiscal year starts on the last Sunday of September;
- It consists of four quarters, three months each;
- The first fiscal month of each quarter lasts for 35 days, and the other two last for 28 days;
- There are 364 days in the Apple Fiscal Year, so every five years they add an extra week;
- The calendar uses the US terms: the weeks start on a Sunday and end on a Saturday;
- Each period begins and ends on the same day of the week, and most payment dates come 33 days after the end of the previous fiscal month.
Here’s the key part: You get paid every 4 or 5 weeks, always on the same day of the week (this year, Thursday), and for the revenue collected (mostly) during the calendar month 2 months before. The calendar should be easy to read, but we’ve prepared a table with payment dates as well.
| Fiscal month | Payment Date | For the revenue generated during… |
| October 2024 | October 3rd, 2024 | August 4th – August 31st, 2024 |
| October 2024 | October 31st, 2024 | September 1st – September 28th, 2024 |
| December 2024 | December 5th, 2024 | September 29th – November 2nd, 2024 |
| January 2025 | January 2nd, 2025 | November 3rd – November 30th, 2024 |
| January 2025 | January 30th, 2025 | December 1st – December 28th, 2024 |
| March 2025 | March 6th, 2025 | December 29th, 2024 – February 1st, 2025 |
| April 2025 | April 3rd, 2025 | February 2nd – March 1st, 2025 |
| April 2025 | May 1st, 2025 | March 2nd – May 3rd, 2025 |
| June 2025 | June 5th, 2025 | March 30th – May 3rd, 2025 |
| July 2025 | July 3rd, 2025 | May 4th – May 31st, 2025 |
| July 2025 | July 31st, 2025 | June 1st – June 28th, 2025 |
| September 2025 | September 4th, 2025 | June 29th – August 2nd, 2025 |
Get Apple payment notifications in your Google Calendar
And to keep it extra easy, we’ve prepared an online notification calendar that you can sync with your Google Calendar. Fill in the form to get the link and get reminders on the days you get paid.
Why it’s so important
Funding Gap
Remember: you can’t use the money in your Developer Account until the payment date. These 33 days might disrupt your app’s financial flow by creating funding gaps if you don’t have enough cash to burn in the interim. If you rely solely on paid traffic for your app promotion, managing finances can prove to be a challenge, especially since all ad platforms bill on the spot.
Billing Complications and Non-Paid Ads
The fact that ad networks expect timely payments brings another issue: any involuntary pauses in your promo activity negatively affect your user acquisition strategy. Halting your ads, especially due to the ‘insufficient funds’ and then restarting them later can reduce their effectiveness. Avoid leaving your ad accounts in debt and manage your spending accordingly.
Understanding Funds and Stats
Always match your performance results with your actual earnings accurately. For example, the money you ‘earn’ in September this year will actually be the revenue from September 1st to September 28th, but the spending will be based on the calendar month (September 1st – 31st). Make sure to sync these two and keep them in check — or, better yet, test out the way to analyze your spending based on the same periods as are in the Apple Fiscal Calendar.
Subscription apps often run on thin profit margins, where the Customer Acquisition Cost (CAC) almost always equals the Life Time Value (LTV) of a customer. Even minor disruptions can risk your business. Since subscription-based apps are a long-term commitment, it’s crucial to prepare for potential delays in Apple’s payments to ensure your business’s longevity. Always aim to have a financial buffer.
Navigating through Apple’s unique fiscal year can be intricate, but with Adapty, you’re not alone. We specialize in optimizing your revenue cycle in alignment with Apple’s distribution schedule, ensuring you are well-equipped to manage your revenue efficiently. Whether it’s daily revenue from your iOS app or understanding the designated payout days in the fiscal calendar, Adapty stands by you, enhancing your financial proficiency and in-app monetization.
Unlock the potential of your app’s revenue with Adapty! If you’re an app developer or product owner eager to elevate your conversion rates and in-app subscriptions, schedule a free demo call with us! We’ll explain all our benefits and features on our platform at no cost and with zero obligations, showcasing how Adapty can seamlessly integrate with your business model, complementing Apple’s fiscal calendar and maximizing your revenue returns.
Check calendar of the previous years:
Apple Fiscal Calendar for 2024
Apple Fiscal Calendar for 2023
Apple Fiscal Calendar for 2022
