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Why Adapty?

Boost your app revenue with minimal effort

Adapty empowers you to integrate in-app purchases, set up paywalls, and run A/B tests — without app updates. Use our low-code solution to boost LTV by an average of 24% in just three months.
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Hero State Of Subscription 2025

Enterprise-grade platform, still easy to use

For engineering

Manage subscription logic and integrations without building and maintaining the backend logic yourself.
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For marketing

Launch paywall tests and double your conversion rates without releasing a new app version.
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For product

Make data-driven decisions with subscription metrics and real-time data.
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Why сhoose Adapty?

Add in-app payments without server code

Integrate in-app purchases quickly with Adapty’s SDK. We handle server-side verification, subscription events, and more.

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Slider Sdk Friendly

Sync subscriptions across platforms and services

Manage all subscribers in one place and forward subscription events to analytics, attribution, and ad services with one-click integrations.

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Subscription Events

Create custom paywalls in minutes

Build and launch paywalls from your dashboard with our no-code paywall builder or customize your own with remote config. Pick one of our templates or start from a blank page, arrange widget elements to fit your needs and apply changes in real-time.

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Builder

Target the right audience with your paywalls

Segment users by country, store, ad or custom attributes, and localize in any language — all from your dashboard.

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Rules And Stats

Run A/B tests with winner prediction

Launch paywall A/B tests with real-time metrics and AI-powered predictive models to predict a test winner. Start and stop them in one click in your dashboard.

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Revenue Chart

Gain insights with analytics and AI predictions

Track metrics like ARR, MRR, and LTV in real time. Use AI predictions to forecast LTV and revenue, discover the expected payoff, and identify which cohorts will drive the most future revenue.

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Charts
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Subscription Events
Builder
Rules And Stats
Revenue Chart
Charts

Adapty vs alternatives

Adapty

RevenueCat

Purchasely

Qonversion

Features

In-App purchases SDK
yes
yes
yes
yes
StoreKit 2 and Billing 5/6 support
yes
yes
yes
yes
Integration with web payment providers
yes
yes
yes
yes
Sales funnel
yes
no
no
no
Conversions
10 metrics
3 metrics
2 metrics
3 metrics
Revenue and LTV prediction with ML
yes
Beta-version
no
no
Prediction of the winner in an A/B test
yes
no
no
no
Paywall A/B testing
yes
yes
yes
yes
Onboarding A/B testing
yes
no
yes
yes
Paywall and onboarding localizations
70+ languages
Only through Offering metadata
18 languages
no
Targeted paywalls and A/B tests
yes
Paywalls only
Yes, but no targeting by attribution
Yes, but only by country and store
No-code Paywall Builder
Yes, 100% custom paywalls
Yes, 5 templates
yes
yes
CRM
yes
yes
yes
yes
Built-in Apple Search Ads attribution
yes
yes
no
yes
Customized paywalls based on Apple Search Ads
yes
no
no
no
Personalised data insights for your apps
yes
no
no
no
Discount on Pro plans for startups
yes
no
no
no
Dedicated customer support team on the enterprise plan
yes
Limited channels and no growth sessions
Limited channels and no growth sessions
Limited channels and no growth sessions
Growth sessions on the enterprise plan
yes
no
no
no

Why top apps trust Adapty

Cem Ortabas, Co-founder and CEO of HubX
“Migrating off RevenueCat was not an easy decision for us. We’ve chosen Adapty because we believe they are a better partner as we grow. Looking back it was the right call. Despite some hiccups, the Adapty team was always there to help us during the migration and afterward, and their support is top-notch. I recommend Adapty as a reliable partner.”
Cem Ortabas
Co-founder and CEO, HubX
HUBX
Chris Bick, Founder and CEO of Bickster
“We’ve been working with Adapty since 2021 and I couldn’t be happier about it. We’ve tried other subscription management platforms in the past so I can compare. Adapty introduced numerous features over the years and constantly helped us grow. They have the best analytics on the market and all the integrations you can think of. If you looking to boost the revenue of your app, I definitely recommend Adapty.”
Chris Bick
Founder and CEO, Bickster
Bickster
Yalçın Özdemir, Founder & CEO of AppNation
“We chose Adapty for its powerful paywall A/B testing capabilities, which helped us optimize our monetization strategy effectively. The user-friendly platform, flexible pricing, and exceptional customer support make Adapty a superior choice over competitors.”
Yalçın Özdemir
Founder & CEO, AppNation
AppNation
Kyle Smith, Head of data at Smitten Dating
"Adapty's platform makes it easy for non-developers to create and manage A/B tests, paywalls, product mix and pricing structure. They have a great external API that makes it easy to pass related events to other analytics tools like Amplitude and Mixpanel."
Kyle Smith
Head of data at Smitten Dating
Smitten
Roi Mulia, Founder & CEO of SocialKit
“We’ve tested more than three hundred paywalls in the space of four months. Adapty allows testing basically any element of the paywall, and we took advantage of that. We’ve tested them all: products, title text, CTA buttons, images, videos etc. With Adapty’s A/B testing, we managed to double our monthly revenue. I wasn’t sure if one instrument could make such an impact, but I witnessed it myself.”
Roi Mulia
Founder & CEO, SocialKit
SocialKit

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