The Psychology of Conversion: From Ad to Payment

Dive deep into the psychological triggers that drive user behavior at every stage of the funnel — from the first ad impression to the final subscription decision.

June 18, 2025

5PM CET / 11AM ET

English

Speaker:

Xavier de Baillenx

CEO & Co-founder, Ramdam

This webinar dives deep into the psychological triggers that drive user behavior at every stage of the funnel — from the first ad impression to the final subscription decision.

Whether you’re running user acquisition campaigns or optimizing paywalls, this session will give you actionable frameworks to align your ads and monetization strategy for maximum ROI.

What you’ll learn:
– How to optimize ads to influence user decisions
– What really drives ad performance
– What makes users say “Yes” to a subscription
– How to identify high-LTV user segments