Hybrid monetization strategies for subscription apps

In this session, we will show how to build a hybrid revenue model using Google AdMob mediation to capture untapped value from the non-purchasing majority.

Together with Arina Biryukova and Berk Ulusoy, Business Development Managers at Google, we’ll discuss how to integrate these strategies into the core app economy — ensuring monetization feels like a natural extension of the user experience.

We will discuss how to:

• Maximize revenue from the non-purchasing user base
• Use AdMob mediation in subscription apps
• Protect user experience through high ad quality standards
• Leverage different ad format types in a hybrid solution
• Integrate mediation into the app economy

Speakers: