{"id":138059,"date":"2025-02-11T12:13:25","date_gmt":"2025-02-11T12:13:25","guid":{"rendered":"https:\/\/adapty.io\/blog\/"},"modified":"2025-02-11T12:13:25","modified_gmt":"2025-02-11T12:13:25","slug":"mobil-uygulamalar-icin-tiktok-marketing","status":"publish","type":"post","link":"https:\/\/adapty.io\/tr\/blog\/mobil-uygulamalar-icin-tiktok-marketing\/","title":{"rendered":"Mobil uygulamalar i\u00e7in TikTok Marketing"},"content":{"rendered":"\n<p>TikTok di\u011fer sosyal medya platformlar\u0131ndan ayr\u0131lan kendine has \u00f6zellikleriyle mobil uygulama geli\u015ftiricilerin ve pazarlamac\u0131lar\u0131n ilgisini \u00e7eken bir platform. Telegram toplulu\u011fumuzda \u00f6zellikle bu konuda \u00e7ok fazla soru ald\u0131\u011f\u0131m\u0131z i\u00e7in mobil uygulamalarda TikTok marketing ile ilgili \u00f6zel bir canl\u0131 yay\u0131n ger\u00e7ekle\u015ftirdik.<\/p>\n\n\n\n<p>Canl\u0131 yay\u0131n\u0131n tamam\u0131n\u0131 <a href=\"https:\/\/adapty.io\/webinars\/mobil-uygulamalar-icin-tiktok-marketing\/\" data-type=\"link\" data-id=\"https:\/\/adapty.io\/webinars\/mobil-uygulamalar-icin-tiktok-marketing\/\">linke<\/a> t\u0131klayarak izleyebilir ve altta \u00f6zetledi\u011fimiz t\u00fcm detaylar\u0131 bulabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/adapty.io\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-11-at-14.54.50-1024x513.png\" alt=\"\" class=\"wp-image-9003241321099323\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tiktok-ile-abd-kullanicilarina-organik-olarak-nasil-erisebilirsiniz\">TikTok ile ABD kullan\u0131c\u0131lar\u0131na organik olarak nas\u0131l eri\u015febilirsiniz?<\/h3>\n\n\n\n<p>Bildi\u011finiz gibi TikTok sizin telefonunuzun konumu ve sim kart\u0131n\u0131z gibi bir\u00e7ok detaya bakarak i\u00e7eriklerinizi belli b\u00f6lgelerde g\u00f6steriyor. \u00d6zellikle ABD d\u0131\u015f\u0131nda ya\u015fayan geli\u015ftiriciler bu \u00fclkedeki kullan\u0131c\u0131lara eri\u015fmekte zorluk ya\u015f\u0131yor. ABD kullan\u0131c\u0131lar\u0131na TikTok hesab\u0131n\u0131zla eri\u015fmek i\u00e7in \u015fu ad\u0131mlar\u0131 takip etmeniz \u00e7ok \u00f6nemli:<\/p>\n\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6ncelikle cihaz\u0131 tamamen s\u0131f\u0131rlay\u0131p, App Store \u00fclkesi ABD olan yeni bir Apple ID ile giri\u015f yap\u0131n.<\/li>\n\n\n\n<li>Kesinlikle sim kart\u0131n\u0131z\u0131 kullanmay\u0131n.<\/li>\n\n\n\n<li>Telefonun konum servislerini kapat\u0131n.<\/li>\n\n\n\n<li>Sadece konum olarak ABD se\u00e7ili bir VPN servisi ile kullan\u0131n.<\/li>\n\n\n\n<li>E-sim ya da ABD sim kart\u0131 kullanmak zorunda de\u011filsiniz.<\/li>\n\n\n\n<li>Videoda hedef kitlenize \u00f6zel hashtag kullan\u0131n.<\/li>\n\n\n\n<li>Ak\u0131\u015fta herhangi bir T\u00fcrk\u00e7e hesapla etkile\u015fim kurmay\u0131n.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tiktok-reklam-turleri-nelerdir\">TikTok reklam t\u00fcrleri nelerdir?<\/h3>\n\n\n\n<p>Webinarda \u00f6ne \u00e7\u0131kan konulardan biri TikTok reklam t\u00fcrleriydi. TikTok\u2019ta mobil uygulamalar i\u00e7in App Install ve Retargeting kampanyalar\u0131 gibi iki ana reklam format\u0131 bulunuyor.<\/p>\n\n\n\n<p><strong>App Install Kampanyalar\u0131<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kullan\u0131c\u0131lara do\u011frudan uygulama indirme \u00e7a\u011fr\u0131s\u0131 yapar.<\/li>\n\n\n\n<li>Smart kampanyalar, daha az manuel ayar ile daha iyi sonu\u00e7lar alman\u0131za yard\u0131mc\u0131 olan otomasyon kampanyas\u0131 \u00e7\u00f6z\u00fcm\u00fcd\u00fcr.<\/li>\n\n\n\n<li>Manuel kampanyalar, b\u00fct\u00e7e ve hedeflemeye daha fazla kontrol sa\u011flamak isteyenler i\u00e7in idealdir.<\/li>\n<\/ul>\n\n\n\n<p><strong>Retargeting Kampanyalar\u0131<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Android kullan\u0131c\u0131lar\u0131 i\u00e7in sunulan bu model, uygulaman\u0131z\u0131 daha \u00f6nce indirmi\u015f ancak etkile\u015fime ge\u00e7memi\u015f ki\u015filere ula\u015fmay\u0131 sa\u011flar.<\/li>\n\n\n\n<li>iOS 14.5 g\u00fcncellemesi nedeniyle iOS kullan\u0131c\u0131lar\u0131 i\u00e7in s\u0131n\u0131rlamalar i\u00e7ermektedir.<\/li>\n<\/ul>\n\n\n\n<p>TikTok\u2019un MMP (Mobile Measurement Partner) entegrasyon gereksiniminin kald\u0131r\u0131lmas\u0131yla, art\u0131k SDK entegrasyonu olmadan da kampanya ba\u015flat\u0131labilecek. Bu, \u00f6zellikle ba\u011f\u0131ms\u0131z geli\u015ftiriciler ve k\u00fc\u00e7\u00fck st\u00fcdyolar i\u00e7in b\u00fcy\u00fck bir kolayl\u0131k sa\u011fl\u0131yor. Daha \u00f6nce MMP entegrasyonu olmadan TikTok reklam\u0131 vermek imkans\u0131z gibiydi, ancak bu g\u00fcncelleme ile art\u0131k herkes h\u0131zl\u0131ca kampanya ba\u015flatabiliyor. Bu da pazarlamac\u0131lar i\u00e7in yeni f\u0131rsatlar demek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tiktokta-basarili-reklamlar-icin-kreatif-stratejileri\">TikTok\u2019ta ba\u015far\u0131l\u0131 reklamlar i\u00e7in kreatif stratejileri<\/h3>\n\n\n\n<p>TikTok reklamlar\u0131n\u0131n ba\u015far\u0131s\u0131nda <strong>kreatiflerin <\/strong>rol\u00fc b\u00fcy\u00fckt\u00fcr. Platformun dinamik yap\u0131s\u0131 nedeniyle, kullan\u0131c\u0131lar\u0131 h\u0131zla yakalayacak ve onlar\u0131 uygulama indirmeye te\u015fvik edecek i\u00e7erikler \u00fcretmek gerekiyor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hook (\u0130lk 3 Saniye)<\/strong>: Kullan\u0131c\u0131y\u0131 an\u0131nda i\u00e7ine \u00e7eken ilgin\u00e7 bir giri\u015f yap\u0131lmal\u0131.<\/li>\n\n\n\n<li><strong>Body (Ana \u0130\u00e7erik)<\/strong>: Uygulaman\u0131n en g\u00fc\u00e7l\u00fc y\u00f6nleri k\u0131sa ve net bir \u015fekilde aktar\u0131lmal\u0131.<\/li>\n\n\n\n<li><strong>CTA<\/strong>: Kullan\u0131c\u0131y\u0131 aksiyona y\u00f6nlendiren net bir mesaj i\u00e7ermeli.<\/li>\n<\/ul>\n\n\n\n<p>G\u00fcncel <strong>trendleri takip etmek ve TikTok\u2019un a\u00e7\u0131k reklam k\u00fct\u00fcphanesinden rakip analizleri yapmak <\/strong>\u00e7ok \u00f6nemli. Ayr\u0131ca <strong>CapCut<\/strong> gibi TikTok\u2019un yerel ara\u00e7lar\u0131n\u0131n, h\u0131zl\u0131 ve etkili reklam i\u00e7erikleri olu\u015fturmak i\u00e7in kullan\u0131lmas\u0131 da tavsiye ediliyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"tiktok-kullanicilarini-uygulama-icinde-tutma-stratejileri\">TikTok kullan\u0131c\u0131lar\u0131n\u0131 uygulama i\u00e7inde tutma stratejileri<\/h3>\n\n\n\n<p>TikTok\u2019tan gelen kullan\u0131c\u0131lar genellikle <strong>sab\u0131rs\u0131z<\/strong> ve h\u0131zl\u0131 t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131na sahip. Bu y\u00fczden, <strong>onboarding s\u00fcrecini<\/strong> iyi planlamak ve kullan\u0131c\u0131ya m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcrede de\u011fer sunmak b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Long Onboarding Modelleri<\/strong>: Kullan\u0131c\u0131n\u0131n kendine \u00f6zel bir i\u00e7erik olu\u015fturdu\u011funu hissettiren ki\u015fiselle\u015ftirilmi\u015f onboarding s\u00fcre\u00e7leri \u00f6nerildi.<\/li>\n\n\n\n<li><strong>H\u0131zl\u0131 Fayda Sunma<\/strong>: Kullan\u0131c\u0131y\u0131 uygulaman\u0131n de\u011ferini en ba\u015ftan hissettirecek \u00f6zelliklerle tan\u0131\u015ft\u0131rmak.<\/li>\n\n\n\n<li><strong>Sonu\u00e7 Odakl\u0131 CTA\u2019ler<\/strong>: \u00d6rne\u011fin, bir sa\u011fl\u0131k uygulamas\u0131 i\u00e7in \u201c30 g\u00fcn boyunca kulland\u0131m, sonu\u00e7 inan\u0131lmaz\u201d gibi reklam i\u00e7erikleri test edilebilir.<\/li>\n<\/ul>\n\n\n\n<p>Mobil uygulamalar i\u00e7in TikTok, y\u00fcksek etkile\u015fim oranlar\u0131 ve uygun maliyetlerle b\u00fcy\u00fck f\u0131rsatlar sunuyor. Ancak ba\u015far\u0131 sa\u011flamak i\u00e7in do\u011fru reklam formatlar\u0131n\u0131 se\u00e7mek, yarat\u0131c\u0131 i\u00e7erikler \u00fcretmek ve kullan\u0131c\u0131 deneyimini s\u00fcrekli iyile\u015ftirmek gerekiyor.<\/p>\n\n\n\n<p>E\u011fer bu alanda ba\u015far\u0131l\u0131 olmak istiyorsan\u0131z:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>TikTok trendlerini yak\u0131ndan takip edin.<\/li>\n\n\n\n<li>Do\u011fru hedefleme ve kreatif stratejileri kullan\u0131n.<\/li>\n\n\n\n<li>Onboarding s\u00fcrecini optimize ederek kullan\u0131c\u0131y\u0131 elde tutun.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adapty-ile-refund-sorunlarina-kesin-cozum\">Adapty ile refund sorunlar\u0131na kesin \u00e7\u00f6z\u00fcm<\/h3>\n\n\n\n<p>Webinarda ayr\u0131ca, Adapty\u2019nin yeni <a href=\"https:\/\/adapty.io\/refund-saver\/\" data-type=\"link\" data-id=\"https:\/\/adapty.io\/refund-saver\/\">Refund Saver<\/a> \u00f6zelli\u011finden bahsedildi. Bu \u00f6zellik sayesinde, <strong>subscription bazl\u0131 uygulamalarda refund oranlar\u0131n\u0131 %70\u2019e kadar d\u00fc\u015f\u00fcrmek m\u00fcmk\u00fcn<\/strong>. Mobil uygulama geli\u015ftiricileri i\u00e7in, gelir kayb\u0131n\u0131 azaltan bu \u00f6zellik b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. B\u00fcy\u00fck ve k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli st\u00fcdyolar ve bireysel geli\u015ftiriciler i\u00e7in refundlar b\u00fcy\u00fck kay\u0131p anlam\u0131na geliyor. Refund Saver ile refund s\u00fcre\u00e7leri otomatikle\u015ftirilerek b\u00fcy\u00fck oranda kayb\u0131n \u00f6n\u00fcne ge\u00e7mek m\u00fcmk\u00fcn.<\/p>\n\n\n\n<p>Adapty\u2019yi kullanarak <strong>A\/B testleri yapmak, farkl\u0131 fiyatland\u0131rma modelleri denemek ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 analiz etmek<\/strong> de olduk\u00e7a kolayla\u015f\u0131yor.<\/p>\n\n\n\n<p>Adapty\u2019nin uygulaman\u0131z\u0131n b\u00fcy\u00fcmesine nas\u0131l yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 merak ediyorsan\u0131z hemen bir <a href=\"https:\/\/adapty.io\/schedule-demo\/\" data-type=\"link\" data-id=\"https:\/\/adapty.io\/schedule-demo\/\">ki\u015fisel demo planlay\u0131n<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok di\u011fer sosyal medya platformlar\u0131ndan ayr\u0131lan kendine has \u00f6zellikleriyle mobil uygulama geli\u015ftiricilerin ve pazarlamac\u0131lar\u0131n ilgisini \u00e7eken bir platform. Telegram toplulu\u011fumuzda \u00f6zellikle bu konuda \u00e7ok fazla soru ald\u0131\u011f\u0131m\u0131z i\u00e7in mobil uygulamalarda TikTok marketing ile ilgili \u00f6zel bir canl\u0131 yay\u0131n ger\u00e7ekle\u015ftirdik. Canl\u0131 yay\u0131n\u0131n tamam\u0131n\u0131 linke t\u0131klayarak izleyebilir ve altta \u00f6zetledi\u011fimiz t\u00fcm detaylar\u0131 bulabilirsiniz. TikTok ile ABD kullan\u0131c\u0131lar\u0131na [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":112783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[],"page-builder":[],"class_list":["post-138059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-default-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/comments?post=138059"}],"version-history":[{"count":0,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media\/112783"}],"wp:attachment":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media?parent=138059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/categories?post=138059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/tags?post=138059"},{"taxonomy":"page-builder","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/page-builder?post=138059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}