{"id":138051,"date":"2023-09-29T09:40:09","date_gmt":"2023-09-29T09:40:09","guid":{"rendered":"https:\/\/adapty.io\/tr\/blog\/"},"modified":"2023-09-29T09:40:09","modified_gmt":"2023-09-29T09:40:09","slug":"surdurulebilir-bir-is-modeli-olarak-mobil-abonelikler-ibrahim-ozdemir","status":"publish","type":"post","link":"https:\/\/adapty.io\/tr\/blog\/surdurulebilir-bir-is-modeli-olarak-mobil-abonelikler-ibrahim-ozdemir\/","title":{"rendered":"S\u00fcrd\u00fcr\u00fclebilir bir i\u015f modeli olarak mobil abonelikler &#8211; \u0130brahim \u00d6zdemir"},"content":{"rendered":"<style id='styles-for-podcast-widget'>\n.agb-ps-services--container {\n    --columns: 3;\n    --gap: var(--space-xs);\n    max-width: 580px;\n    margin: var(--space-m) auto var(--space-xl) auto;\n}\n\n.agb-ps-services--title {\n    font-family: 'Gilroy', sans-serif;\n    font-weight: 600;\n    display: inline-block;\n}\n.agb-ps-services--title:after {\n    content: ':';\n}\n\n.agb-ps-services--title:before {\n    content: '\ud83c\udfb5 ';\n}\n\n.agb-ps-services--container a {\n    background: var(--a-bg-website) !important;\n}\n\n.agb-ps-services--list {\n    display: flex;\n    flex-direction: row;\n    flex-wrap: wrap;\n    gap: var(--gap);\n    margin-top: var(--space-xs);\n}\n\n.agb-ps-services--item {\n    flex: 1 1 calc((100% - (var(--gap) * (var(--columns) - 1))) \/ var(--columns));\n    transition: var(--a-anim) !important;\n    border-radius: var(--radius-s);\n    border: 1px solid var(--a-gray-150);\n    padding: 2px !important;\n    display: flex;\n    z-index: 1;\n    box-shadow: var(--aCardShadowMedium);\n    background: var(--a-bg-website) !important;\n}\n\n.agb-ps-services--item:is(:hover,:focus) {\n    border-color: var(--a-primary--hover);\n\tbox-shadow: var(--aCardShadowSmall);\n}\n\n@media (max-width: 575px) {\n\t.agb-ps-services--container {\n\t\t--columns: 2;\n\t}\n}\n<\/style>\n\t<div class=\"agb-acf--podcast-services agb-ps-services--container \">\n\t\t<p class=\"agb-ps-services--title\">Listen to the episode<\/p>\n\t\t<div class=\"agb-ps-services--list\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/adapty-turkiye-podcast\/episodes\/Srdrlebilir-bir-i-modeli-olarak-mobil-abonelikleru002du002d-brahim-zdemir-e29ta9u\" class=\"agb-ps-services--item\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/adapty.io\/assets\/themes\/bricks-child\/blocks\/common\/podcast-services\/assets\/spotify-listen-badge.svg\"\n\t\t\t\t\t\t\t loading=\"lazy\"\n\t\t\t\t\t\t\t class=\"adapty-ignore-fancybox\"\n\t\t\t\t\t\t\t alt=\"sp\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/podcasts.apple.com\/tr\/podcast\/s\u00fcrd\u00fcr\u00fclebilir-bir-i\u015f-modeli-olarak-mobil-abonelikler\/id1699236158?i=1000629537058\" class=\"agb-ps-services--item\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/adapty.io\/assets\/themes\/bricks-child\/blocks\/common\/podcast-services\/assets\/apple-podcasts-listen-badge.svg\"\n\t\t\t\t\t\t\t loading=\"lazy\"\n\t\t\t\t\t\t\t class=\"adapty-ignore-fancybox\"\n\t\t\t\t\t\t\t alt=\"ap\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/youtu.be\/TENi00rAA3Y\" class=\"agb-ps-services--item\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/adapty.io\/assets\/themes\/bricks-child\/blocks\/common\/podcast-services\/assets\/youtube-listen-badge.svg\"\n\t\t\t\t\t\t\t loading=\"lazy\"\n\t\t\t\t\t\t\t class=\"adapty-ignore-fancybox\"\n\t\t\t\t\t\t\t alt=\"yt\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\n<p>Mobil uygulama sekt\u00f6r\u00fcnden en \u00f6nemli konuklarla ger\u00e7ekle\u015ftirdi\u011fimiz podcastin yeni b\u00f6l\u00fcm\u00fcyle kar\u015f\u0131n\u0131zday\u0131z. Bu podcast serisinde mobil uygulamadan para kazanma, abonelikler, reklamlar ve sekt\u00f6rden g\u00fcncel geli\u015fmeleri uzman konuklar\u0131m\u0131zla konu\u015fuyoruz. <\/p>\n\n\n\n<p>Alt\u0131nc\u0131 b\u00f6l\u00fcmde konu\u011fumuz Ratel&#8217;den\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ibrahimoz\/\" rel=\"nofollow noopener\" target=\"_blank\">\u0130brahim \u00d6zdemir\u2060\u2060\u2060<\/a>\u00a0ile 10 y\u0131l\u0131 a\u015fk\u0131n kurumsal deneyimlerinin ard\u0131ndan kendi \u00fcr\u00fcnlerini olu\u015fturma s\u00fcre\u00e7leri hakk\u0131nda konu\u015ftuk. Onboarding ve paywallda yapt\u0131klar\u0131 testler ve mobil yay\u0131nc\u0131l\u0131k hikayeleri \u00fczerine \u00e7ok keyifli bir sohbet ger\u00e7ekle\u015ftirdik. \u015eimdiden hepinize iyi dinlemeler.<\/p>\n\n\n\n<p>Bu b\u00f6l\u00fcm\u00fc be\u011fendiyseniz abone olun ve daha fazla ki\u015fiye ula\u015fmam\u0131z i\u00e7in arkada\u015flar\u0131n\u0131zla payla\u015fmay\u0131 unutmay\u0131n.Yeni b\u00f6l\u00fcmlerden haberdar olmak i\u00e7in Telegram Toplulu\u011fumuza&nbsp;<a href=\"https:\/\/t.me\/subhub_chat_turkey\" rel=\"nofollow\">\u2060\u2060\u2060kat\u0131l\u0131n<\/a><\/p>\n\n\n\n<p>Altta bu b\u00f6l\u00fcmden en ilgin\u00e7 k\u0131s\u0131mlar\u0131 bulabilirsiniz.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/adapty-turkiye-podcast\/embed\/episodes\/Srdrlebilir-bir-i-modeli-olarak-mobil-abonelikler---brahim-zdemir-e29ta9u\" height=\"102px\" width=\"600px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<p>12 senedir yaz\u0131l\u0131m sekt\u00f6r\u00fcnde \u00e7al\u0131\u015fan bir giri\u015fimciyim. \u0130lk ba\u015fta kurumsal yaz\u0131l\u0131m projelerinde \u00e7al\u0131\u015ft\u0131ktan sonra 3 y\u0131ld\u0131r kendi mobil \u00fcr\u00fcnlerimizi \u00fcretmeye ba\u015flad\u0131k. T\u00fcrkiye\u2019deki b\u00fcy\u00fck kurumsal firmalar\u0131n mobil projelerini \u00fcstlendik. Fakat bu s\u00fcre\u00e7 uzun vadeli s\u00fcrd\u00fcr\u00fclebilir olmad\u0131\u011f\u0131 i\u00e7in kendi \u00fcr\u00fcnlerimize odaklanmaya karar verdik. 2011 y\u0131l\u0131ndan beri Android yaz\u0131yorum. Bazen o zamanlardan beri mobil uygulama sekt\u00f6r\u00fcne girsek \u00e7ok farkl\u0131 olabilirdi diye d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n\n\n\n<p>Kendi \u00fcr\u00fcn\u00fcm\u00fczle ilk \u00e7\u0131k\u0131\u015f\u0131m\u0131z bir Instagram uygulamas\u0131yla olmu\u015ftu. Tabii kurumsal s\u00fcre\u00e7lerden kendi \u00fcr\u00fcn\u00fcm\u00fcz\u00fc yapma a\u015famas\u0131na ge\u00e7i\u015f s\u00fcrecimiz biraz sanc\u0131l\u0131 oldu a\u00e7\u0131k\u00e7as\u0131. \u00c7\u00fcnk\u00fc m\u00fc\u015fterilere verilen baz\u0131 s\u00f6zler ve bak\u0131m s\u00fcre\u00e7leri vard\u0131, bunlar\u0131 bir anda kesemiyorsunuz. Belli bir tecr\u00fcbeden sonra b\u0131rakma karar\u0131 vermek zor oldu ger\u00e7ekten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"  >Yeni projelerde nas\u0131l bir stratejiniz var?<\/h2>\n\n\n\n<p>Biz projelerimizi tam anlam\u0131yla bir \u00fcr\u00fcn olarak kurgulay\u0131p, sosyal medya hesaplar\u0131, internet adresleri, kullan\u0131c\u0131 deste\u011fi ile bir b\u00fct\u00fcn olarak \u00e7al\u0131\u015fmay\u0131 do\u011fru buluyoruz. Bence uygulama marketleri geli\u015ftiricileri biraz da bu y\u00f6ne do\u011fru itmeye ba\u015flad\u0131. Belki biraz tepki \u00e7ekebilirim ama \u00fcniversite projesi d\u00fczeyinde projelerin, 6 ayda 6 \u00fcr\u00fcn gibi konular\u0131n do\u011fru olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Bu tarz k\u00fc\u00e7\u00fck appleri kullan\u0131c\u0131lar ya \u00fccretsiz kullanmak istiyor, ya da farkl\u0131 alternatifler ile \u00e7\u00f6zebiliyorlar bu sorunlar\u0131n\u0131. Bana g\u00f6re en az\u0131ndan birka\u00e7 ay \u00fczerinde iyi \u00e7al\u0131\u015f\u0131lm\u0131\u015f, \u00fccretsiz bir \u015fekilde kolayca \u00e7\u00f6z\u00fclemeyen ve mudallilerinin kolay \u00e7\u0131kmayaca\u011f\u0131 \u00fcr\u00fcnler geli\u015ftirmek \u00e7ok daha de\u011ferli.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"  >Hedefledi\u011fin bir kategori var m\u0131? Yoksa \u00fcr\u00fcnden yola \u00e7\u0131karak m\u0131 kategori belirliyorsun?<\/h2>\n\n\n\n<p>Ben genellikle \u00fcr\u00fcn \u00f6ncelikli \u00e7al\u0131\u015f\u0131yorum. \u00d6ncelikle bir sorun bulmal\u0131 ve bunu \u00e7\u00f6zmeye \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Ve m\u00fcmk\u00fcnse ni\u015f bir alanda olmal\u0131 ki rekabet avantaj\u0131n\u0131z olabilsin. \u015eu anda da video altyaz\u0131 uygulamas\u0131 olan SubCap \u00fczerinde \u00e7al\u0131\u015f\u0131yoruz. Uygulamam\u0131z yay\u0131na gireli 2 y\u0131l oldu. Uzun vadeli \u00fcr\u00fcnden kast\u0131m da tam olarak buydu. Organik olarak ilerleyebilmek i\u00e7in biraz s\u00fcre vermeniz gerekiyor. Ve son 1 y\u0131ld\u0131r da g\u00fczel bir \u015fekilde ilerliyoruz.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"  >Adapty ile nas\u0131l tan\u0131\u015ft\u0131n\u0131z? Ne zaman kullanmaya karar verdiniz?<\/h2>\n\n\n\n<p>Biz 2 y\u0131l \u00f6nce farkl\u0131 bir servis kullan\u0131yorduk. Uygulama i\u00e7erisinde sataca\u011f\u0131m\u0131z \u00fcr\u00fcnleri belirlemekte zorlan\u0131yorduk. Kendim remote config ile basit d\u00fczeyde bir A\/B testi mant\u0131\u011f\u0131 kurmu\u015ftum. Fakat i\u015fimize yarayacak ve A\/B testi \u00f6zellikleri g\u00fc\u00e7l\u00fc bir tool aray\u0131\u015f\u0131 i\u00e7indeydik. Daha sonra Adapty ile kar\u015f\u0131la\u015f\u0131nca b\u00fct\u00fcn bizim u\u011fra\u015ft\u0131\u011f\u0131m\u0131z teknik konular\u0131n haz\u0131r bir \u015fekilde \u00e7\u00f6z\u00fcld\u00fc\u011f\u00fcn\u00fc g\u00f6rd\u00fck. Ve \u00f6nceki kulland\u0131\u011f\u0131m\u0131z serviste belli kesintiler olmu\u015ftu. 2 y\u0131ld\u0131r da Adapty kullan\u0131yoruz. Ben bu konuda \u015f\u00f6yle d\u00fc\u015f\u00fcn\u00fcyorum. Kendi imkanlar\u0131m\u0131zla bu sistemi kurmak i\u00e7in gereken maddi ve personel ihtiyac\u0131n\u0131 Adapty gibi bir servis kullanarak hem zamandan hem de maliyetten kar etmi\u015f oluyoruz. Ayr\u0131ca Adapty\u2019nin ekipte T\u00fcrkiye\u2019den \u00e7al\u0131\u015fanlar bulundurmas\u0131 da ileti\u015fim kolayl\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan bizim i\u00e7in \u00f6nemli \u00f6zelliklerden birisi.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"  >Paywall\u2019da A\/B testi yap\u0131yor musunuz?<\/h2>\n\n\n\n<p>Biz test yapman\u0131n olumlu etkisini \u00e7ok g\u00f6rd\u00fck. Fakat burada test yapmadan \u00f6nce anlaml\u0131 bir veriyi test etmek \u00e7ok \u00f6nemli. Adapty taraf\u0131nda A\/B testi yaparken anlaml\u0131 bir veri birikmesine zaman tan\u0131yorum. \u00d6rne\u011fin alt\u0131 ayl\u0131k ve y\u0131ll\u0131k paketleri test ederken ilk ba\u015flarda y\u0131ll\u0131k pakette d\u00f6n\u00fc\u015f\u00fcm\u00fcn daha fazla oldu\u011funu g\u00f6rm\u00fc\u015ft\u00fcm. Ama belli bir s\u00fcre ge\u00e7tikten sonra d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131nda \u00e7ok da fark olmad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fcm. Burada 6 ayl\u0131kta yenileme s\u00fcresi daha \u00f6nce oldu\u011fu i\u00e7in tercihimizi bu y\u00f6nde kullanm\u0131\u015ft\u0131k.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"  >Reklam stratejinizi nas\u0131l belirliyorsunuz? Hangi kanallar\u0131 kullan\u0131yorsunuz?<\/h2>\n\n\n\n<p>Uygulamalar\u0131n do\u011fas\u0131 gere\u011fi ya uygulaman\u0131n belli noktaya gelmesini beklemeniz gerekiyor ya da reklam yoluyla bu zaman\u0131 sat\u0131n alman\u0131z gerekiyor. Reklam kampanya s\u00fcre\u00e7lerimize ilk \u00f6nce Apple Search Ads ile ba\u015flad\u0131k. Buldu\u011fumuz b\u00fct\u00fcn kaynaklar\u0131 inceleyerek bir kampanya olu\u015fturmay\u0131 \u00f6\u011frendik. Asl\u0131nda \u00e7ok kolay bir mant\u0131\u011f\u0131 oldu\u011fu i\u00e7in se\u00e7tik. Sonu\u00e7ta bir kelimeye bir teklif veriyorsun ve g\u00f6sterim i\u00e7in yar\u0131\u015f\u0131yorsun. Belli bir s\u00fcre sonra Search Ads ile daha fazla karl\u0131l\u0131k elde edemedi\u011fimizi g\u00f6rd\u00fck. Ayr\u0131ca ma\u011fazada sizi aramayan ama sizin \u00fcr\u00fcn\u00fcn\u00fcze ihtiyac\u0131 olan kullan\u0131c\u0131lar\u0131 kazanmak i\u00e7in de search kampanyalar\u0131 vermeniz gerekiyor. Bunun i\u00e7in de Google Ads kampanyalar\u0131na ba\u015flad\u0131k. \u015eu an bu iki platform \u00fczerinden kampanyalar\u0131m\u0131z y\u00fcr\u00fct\u00fcyoruz.\u00a0<\/p>\n\n\n\n<p>Influencer marketing konusunda da birka\u00e7 denememiz oldu ama orada i\u015fi y\u00f6netmek pek de kolay olmuyor. Bir\u00e7ok influencer bulman\u0131z ve bu kampanyalar\u0131 \u00f6l\u00e7\u00fcmlemeniz gerekiyor. Pek s\u00fcrd\u00fcr\u00fclebilir oldu\u011funu da d\u00fc\u015f\u00fcnm\u00fcyorum. S\u00fcrekli yeni influencer bulman\u0131z gerekiyor. \u00dcr\u00fcn biraz b\u00fcy\u00fcd\u00fck\u00e7e \u015fu an kullan\u0131c\u0131lar\u0131m\u0131z kendisi sosyal hesaplar\u0131nda bizi arkada\u015flar\u0131na \u00f6neriyor. Tabii ki bu da bizi \u00e7ok mutlu eden bir durum.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"  >Uygulamada \u00f6nemli g\u00f6rd\u00fc\u011f\u00fcn metrikler nelerdir?<\/h2>\n\n\n\n<p>Benim i\u00e7in en \u00f6nemli metrik trial ba\u015flatma oran\u0131. Paywall g\u00f6ren kullan\u0131c\u0131lar\u0131n y\u00fczde ka\u00e7\u0131 trial ba\u015flatm\u0131\u015f bunu s\u00fcrekli takip ediyoruz. Bunun d\u0131\u015f\u0131nda da ma\u011faza k\u0131sm\u0131nda d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 benim i\u00e7in \u00e7ok \u00f6nemli. Bu metrikler \u00fcr\u00fcn geli\u015ftirme a\u015famas\u0131nda da \u00e7ok i\u015finize yar\u0131yor. \u00c7\u00fcnk\u00fc bu metrikler biraz da \u015funu g\u00f6steriyor, yapt\u0131\u011f\u0131n\u0131z i\u015f para vermeye de\u011fer mi kullan\u0131c\u0131n\u0131n g\u00f6z\u00fcnde? Bunu net anlayabiliyorsunuz. Ayr\u0131ca trialdan paide d\u00f6n\u00fc\u015f\u00fcm konusunda da uygulama i\u00e7erisindeki sundu\u011funuz deneyim ve kullan\u0131c\u0131n\u0131n sorununu \u00e7\u00f6z\u00fcp \u00e7\u00f6zmedi\u011finize ba\u011fl\u0131 olarak de\u011fi\u015fiyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil uygulama sekt\u00f6r\u00fcnden en \u00f6nemli konuklarla ger\u00e7ekle\u015ftirdi\u011fimiz podcastin yeni b\u00f6l\u00fcm\u00fcyle kar\u015f\u0131n\u0131zday\u0131z. Bu podcast serisinde mobil uygulamadan para kazanma, abonelikler, reklamlar ve sekt\u00f6rden g\u00fcncel geli\u015fmeleri uzman konuklar\u0131m\u0131zla konu\u015fuyoruz. Alt\u0131nc\u0131 b\u00f6l\u00fcmde konu\u011fumuz Ratel&#8217;den\u00a0\u0130brahim \u00d6zdemir\u2060\u2060\u2060\u00a0ile 10 y\u0131l\u0131 a\u015fk\u0131n kurumsal deneyimlerinin ard\u0131ndan kendi \u00fcr\u00fcnlerini olu\u015fturma s\u00fcre\u00e7leri hakk\u0131nda konu\u015ftuk. Onboarding ve paywallda yapt\u0131klar\u0131 testler ve mobil yay\u0131nc\u0131l\u0131k hikayeleri \u00fczerine \u00e7ok [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":146208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1009],"tags":[],"page-builder":[],"class_list":["post-138051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/comments?post=138051"}],"version-history":[{"count":0,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media\/146208"}],"wp:attachment":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media?parent=138051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/categories?post=138051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/tags?post=138051"},{"taxonomy":"page-builder","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/page-builder?post=138051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}