{"id":138049,"date":"2023-09-01T13:39:28","date_gmt":"2023-09-01T13:39:28","guid":{"rendered":"https:\/\/adapty.io\/tr\/blog\/"},"modified":"2023-09-01T13:39:28","modified_gmt":"2023-09-01T13:39:28","slug":"veri-odakli-buyume-stratejileri","status":"publish","type":"post","link":"https:\/\/adapty.io\/tr\/blog\/veri-odakli-buyume-stratejileri\/","title":{"rendered":"Veri Odakl\u0131 B\u00fcy\u00fcme Stratejileri: Biryudumkitap"},"content":{"rendered":"<style id='styles-for-podcast-widget'>\n.agb-ps-services--container {\n    --columns: 3;\n    --gap: var(--space-xs);\n    max-width: 580px;\n    margin: var(--space-m) auto var(--space-xl) auto;\n}\n\n.agb-ps-services--title {\n    font-family: 'Gilroy', sans-serif;\n    font-weight: 600;\n    display: inline-block;\n}\n.agb-ps-services--title:after {\n    content: ':';\n}\n\n.agb-ps-services--title:before {\n    content: '\ud83c\udfb5 ';\n}\n\n.agb-ps-services--container a {\n    background: var(--a-bg-website) !important;\n}\n\n.agb-ps-services--list {\n    display: flex;\n    flex-direction: row;\n    flex-wrap: wrap;\n    gap: var(--gap);\n    margin-top: var(--space-xs);\n}\n\n.agb-ps-services--item {\n    flex: 1 1 calc((100% - (var(--gap) * (var(--columns) - 1))) \/ var(--columns));\n    transition: var(--a-anim) !important;\n    border-radius: var(--radius-s);\n    border: 1px solid var(--a-gray-150);\n    padding: 2px !important;\n    display: flex;\n    z-index: 1;\n    box-shadow: var(--aCardShadowMedium);\n    background: var(--a-bg-website) !important;\n}\n\n.agb-ps-services--item:is(:hover,:focus) {\n    border-color: var(--a-primary--hover);\n\tbox-shadow: var(--aCardShadowSmall);\n}\n\n@media (max-width: 575px) {\n\t.agb-ps-services--container {\n\t\t--columns: 2;\n\t}\n}\n<\/style>\n\t<div class=\"agb-acf--podcast-services agb-ps-services--container \">\n\t\t<p class=\"agb-ps-services--title\">Listen to the episode<\/p>\n\t\t<div class=\"agb-ps-services--list\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/adapty-turkiye-podcast\/episodes\/Veri-Odakl-Byme-Stratejileri-BiryudumkitapFabula---Ramazan-Arslan-e28oo4s\" class=\"agb-ps-services--item\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/adapty.io\/assets\/themes\/bricks-child\/blocks\/common\/podcast-services\/assets\/spotify-listen-badge.svg\"\n\t\t\t\t\t\t\t loading=\"lazy\"\n\t\t\t\t\t\t\t class=\"adapty-ignore-fancybox\"\n\t\t\t\t\t\t\t alt=\"sp\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/podcasts.apple.com\/tr\/podcast\/veri-odakl%C4%B1-b%C3%BCy%C3%BCme-stratejileri-biryudumkitap-fabula\/id1699236158?i=1000626353001\" class=\"agb-ps-services--item\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/adapty.io\/assets\/themes\/bricks-child\/blocks\/common\/podcast-services\/assets\/apple-podcasts-listen-badge.svg\"\n\t\t\t\t\t\t\t loading=\"lazy\"\n\t\t\t\t\t\t\t class=\"adapty-ignore-fancybox\"\n\t\t\t\t\t\t\t alt=\"ap\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/youtu.be\/gbpKEiL0iGk\" class=\"agb-ps-services--item\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/adapty.io\/assets\/themes\/bricks-child\/blocks\/common\/podcast-services\/assets\/youtube-listen-badge.svg\"\n\t\t\t\t\t\t\t loading=\"lazy\"\n\t\t\t\t\t\t\t class=\"adapty-ignore-fancybox\"\n\t\t\t\t\t\t\t alt=\"yt\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\n<p>Mobil uygulama sekt\u00f6r\u00fcnden en \u00f6nemli konuklarla ger\u00e7ekle\u015ftirdi\u011fimiz podcastin yeni b\u00f6l\u00fcm\u00fcyle kar\u015f\u0131n\u0131zday\u0131z. Bu podcast serisinde mobil uygulamadan para kazanma, abonelikler, reklamlar ve sekt\u00f6rden g\u00fcncel geli\u015fmeleri uzman konuklar\u0131m\u0131zla konu\u015fuyoruz. <\/p>\n\n\n\n<p>D\u00f6rd\u00fcnc\u00fc b\u00f6l\u00fcmde konu\u011fumuz Biryudumkitap\/Fabula ekibinden&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/ramazan-arslan\/\" rel=\"nofollow noopener\" target=\"_blank\">\u2060\u2060Ramazan Arslan\u2060\u2060<\/a>&nbsp;oldu. Sohbetimizde biryudumkitap projesinde 3 y\u0131ld\u0131r ya\u015fad\u0131klar\u0131n\u0131 ve gelirlerini nas\u0131l artt\u0131rd\u0131klar\u0131n\u0131n ayr\u0131nt\u0131lar\u0131n\u0131 konu\u015ftuk. Ayn\u0131 zamanda ekipte CTO olarak g\u00f6rev yapan Ramazan Arslan, uygulamalar\u0131nda veriye verdikleri \u00f6nemi ve kullan\u0131c\u0131 deneyimini nas\u0131l iyile\u015ftirdiklerini ayr\u0131nt\u0131lar\u0131yla anlatt\u0131. Bu yay\u0131nda \u00f6zellikle bir\u00e7ok taktik ve tecr\u00fcbeyi dinleyeceksiniz. Hepinize iyi dinlemeler.<\/p>\n\n\n\n<p>Bu b\u00f6l\u00fcm\u00fc be\u011fendiyseniz abone olun ve daha fazla ki\u015fiye ula\u015fmam\u0131z i\u00e7in arkada\u015flar\u0131n\u0131zla payla\u015fmay\u0131 unutmay\u0131n.Yeni b\u00f6l\u00fcmlerden haberdar olmak i\u00e7in Telegram Toplulu\u011fumuza&nbsp;<a href=\"https:\/\/t.me\/subhub_chat_turkey\" rel=\"nofollow\">\u2060\u2060\u2060kat\u0131l\u0131n<\/a><\/p>\n\n\n\n<p>Altta bu b\u00f6l\u00fcmden en ilgin\u00e7 k\u0131s\u0131mlar\u0131 bulabilirsiniz.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/adapty-turkiye-podcast\/embed\/episodes\/Veri-Odakl-Byme-Stratejileri-BiryudumkitapFabula---Ramazan-Arslan-e28oo4s\" height=\"102px\" width=\"600px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"biryudum-kitap-ilk-yayinlandiginda-yasadigin-ilginc-bir-ani-var-mi\">Biryudum kitap ilk yay\u0131nland\u0131\u011f\u0131nda ya\u015fad\u0131\u011f\u0131n ilgin\u00e7 bir an\u0131 var m\u0131?<\/h2>\n\n\n\n<p>2020 y\u0131l\u0131nda ilk lansman\u0131 yapt\u0131\u011f\u0131m\u0131zda ilk g\u00fcnde 15 bin ki\u015fi uygulamam\u0131z\u0131 indirmi\u015fti. S\u0131f\u0131r pazarlama b\u00fct\u00e7esi ile ilk g\u00fcnden bu kadar indirme almak harika bir \u015feydi. Ma\u011fazada kategorimizde birinci s\u0131raya y\u00fckselmi\u015ftik.&nbsp;<\/p>\n\n\n\n<p>\u015e\u00f6yle bir \u015fey hat\u0131rl\u0131yorum, ilk lansman\u0131 yapt\u0131\u011f\u0131m\u0131z g\u00fcn\u00fcn sabah\u0131 bir geli\u015ftirme yap\u0131p canl\u0131ya alm\u0131\u015ft\u0131k. Canl\u0131ya ald\u0131\u011f\u0131m\u0131z anda tam anlam\u0131yla uygulaman\u0131n b\u00fct\u00fcn sistemi durmu\u015ftu. O bir saat i\u00e7inde \u00e7ok strese girmi\u015ftim. Hatta o haberi ald\u0131\u011f\u0131m anda metrob\u00fcsteydim. Bir anda panik yap\u0131p indim ve oturacak yer bulamad\u0131\u011f\u0131m i\u00e7in simit\u00e7iden rica edip oturmu\u015ftum. Asl\u0131nda \u00e7ok da b\u00fcy\u00fck bir geli\u015ftirme de\u011fildi ve bir \u00f6nceki versiyona ge\u00e7ince t\u00fcm sorun \u00e7\u00f6z\u00fclm\u00fc\u015ft\u00fc. Ama karn\u0131ma a\u011fr\u0131lar girdi\u011fini hala hat\u0131rl\u0131yorum.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"content-uzerine-bir-uygulama-olmanin-ne-gibi-zorluklari-var\">Content \u00fczerine bir uygulama olman\u0131n ne gibi zorluklar\u0131 var?<\/h2>\n\n\n\n<p>D\u00fczenli olarak i\u00e7erik \u00fcretmenin kendine g\u00f6re belli zorluklar\u0131 var. Kullan\u0131c\u0131lar\u0131n da retention oran\u0131n\u0131 y\u00fcksek tutabilmek i\u00e7in i\u00e7eri\u011finizin kaliteli olmas\u0131 gerekiyor. Ama i\u00e7erik \u00fczerine bir uygulama olman\u0131n \u015f\u00f6yle bir avantaj\u0131 var, mesela kullan\u0131c\u0131lara en \u00e7ok hangi \u00fcr\u00fcnlerde aboneli\u011finiz var diye sorsak, eminim ki en y\u00fcksek kullan\u0131m film ve dizi izleme platformlar\u0131 olacakt\u0131r. Biz de i\u00e7eri\u011fin maliyetini abonelik fiyatlar\u0131m\u0131za eklemek zorunda kal\u0131yoruz. Tabii kullan\u0131c\u0131lar da i\u00e7erik odakl\u0131 uygulamaya geldikleri i\u00e7in biz de daha uygulaman\u0131n i\u00e7ine girmeden en \u00e7ok ilgi \u00e7eken i\u00e7erikleri kullan\u0131c\u0131ya g\u00f6steriyoruz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ulkelere-gore-farkli-onboarding-tasarimlari-uyguluyoruz\">\u00dclkelere g\u00f6re farkl\u0131 Onboarding tasar\u0131mlar\u0131 uyguluyoruz<\/h2>\n\n\n\n<p>\u00d6rne\u011fin Meksika\u2019da o \u00fclkede o an pop\u00fcler olan kitaplar\u0131 onboardingte g\u00f6sterirken T\u00fcrkiye i\u00e7in \u00fclkemizde pop\u00fcler olan kitaplar\u0131 g\u00f6stermeyi tercih ediyoruz. Kullan\u0131c\u0131lara reklamdan uygulamay\u0131 kullanmaya ba\u015flayana kadar olan s\u00fcre\u00e7 i\u00e7erisinde i\u00e7eri\u011fimizin kalitesini anlatmaya \u00e7al\u0131\u015f\u0131yoruz. Hatta onboarding s\u00fcrecinde nas\u0131l i\u00e7erik g\u00f6rmek istediklerini de soruyoruz.&nbsp;<\/p>\n\n\n\n<p>Onboarding i\u00e7in 4 ayr\u0131 test ger\u00e7ekle\u015ftirdik ayn\u0131 anda. Bu testler sonucunda gelirlerimizin %35 oran\u0131nda artt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. Burada asl\u0131nda \u015funu test etmi\u015ftik. \u0130lk \u00f6nce bir tur ekran\u0131 gibi 3 tane ekran g\u00f6sterip sonra giri\u015f ve kay\u0131t olma se\u00e7eneklerini sunmu\u015ftuk. Sonra da giri\u015f ekran\u0131n\u0131n kullan\u0131c\u0131y\u0131 belli oranda churn etti\u011fini g\u00f6rd\u00fck. Son olarak da giri\u015f veya kay\u0131t olmadan onboarding tasar\u0131m\u0131yla devam ediyoruz. Neredeyse t\u00fcm sat\u0131n almalar\u0131n %90\u2019\u0131 onboarding sonras\u0131 paywallda ger\u00e7ekle\u015fiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"onboardingte-rating-ekrani-gostererek-ratingleri-%20-arttirdik\">Onboarding\u2019te rating ekran\u0131 g\u00f6stererek ratingleri %20 artt\u0131rd\u0131k<\/h2>\n\n\n\n<p>Onboarding ekranlar\u0131nda kullan\u0131c\u0131dan uygulamam\u0131z\u0131 puanlamalar\u0131n\u0131 istemeyi test ettik. Yapt\u0131\u011f\u0131m\u0131z testlerde puanlama oran\u0131n\u0131n %20 artt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. Asl\u0131nda ilk ba\u015fta kullan\u0131c\u0131 daha uygulamay\u0131 g\u00f6rmeden neden oy versin gibi bir d\u00fc\u015f\u00fcnceye sahiptim. Ama bizim testlerimizde kullan\u0131c\u0131lar uygulamay\u0131 daha g\u00f6rmeden 4.6 civar\u0131nda bir oylama yapt\u0131lar. Sonradan farkl\u0131 uygulamalar\u0131 da inceleyince bu y\u00f6ntemin yayg\u0131nla\u015ft\u0131\u011f\u0131n\u0131 fark ettim.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"abonelik-altyapimizda-adaptyyi-tercih-ettik\">Abonelik altyap\u0131m\u0131zda Adapty&#8217;yi tercih ettik<\/h2>\n\n\n\n<p>Abonelikler i\u00e7in \u00f6deme altyap\u0131s\u0131 olarak kendi \u00fcr\u00fcn\u00fcm\u00fcz\u00fc geli\u015ftirmeye ba\u015flam\u0131\u015ft\u0131k. T\u00fcm ara\u00e7lar\u0131 kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131mda, Adapty\u2019nin A\/B testing \u00f6zelli\u011fi direkt dikkatimi \u00e7ekti. Sonra da h\u0131zl\u0131 bir bi\u00e7imde entegre ettik. \u015eu anda hala kullanmaya devam ediyoruz. Adapty \u015fu anda uygulamam\u0131z\u0131n b\u00fcy\u00fcmesine yard\u0131mc\u0131 olan ara\u00e7lar\u0131n ba\u015f\u0131nda geliyor. \u00dclke baz\u0131nda fiyat testleri yapabilmemiz ve bunlar\u0131 analitik olarak \u00f6l\u00e7me imkan\u0131 bulmam\u0131z tam da arad\u0131\u011f\u0131m\u0131z \u015feydi. Bu konuda \u015f\u00f6yle d\u00fc\u015f\u00fcn\u00fcyorum, s\u00fcrekli kendini g\u00fcncelleyen Apple ve Google\u2019\u0131n sistemleriyle ba\u011flant\u0131l\u0131 olan ve ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn s\u00fcrekli de\u011fi\u015fmesi gibi durumlardan dolay\u0131 bunu haz\u0131r olarak sunan bir \u00fcr\u00fcn varsa ve de bu sonu\u00e7lar\u0131 da analitik olarak sunan bir \u00fcr\u00fcn varsa, ben bunu tercih ediyorum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ulkelere-gore-farkli-fiyat-testleri-yapiyoruz\">\u00dclkelere g\u00f6re farkl\u0131 fiyat testleri yap\u0131yoruz<\/h2>\n\n\n\n<p>Sat\u0131n alma niyeti olan kullan\u0131c\u0131 paketin ayl\u0131k ya da y\u0131ll\u0131k oldu\u011funa \u00e7ok bakmadan sat\u0131n alma yapabiliyor. Genellikle y\u0131ll\u0131k sat\u0131\u015f yap\u0131yoruz. \u00dclkelerin al\u0131m g\u00fcc\u00fcne g\u00f6re fiyatlar\u0131 optimize ediyoruz. Uygulaman\u0131n her alan\u0131nda A\/B testi yaparak veriye dayal\u0131 kararlar veriyoruz.<\/p>\n\n\n\n<p>\u0130lk bakt\u0131\u011f\u0131m\u0131z metriklerin ba\u015f\u0131nda kullan\u0131c\u0131 edinme maliyeti geliyor. Daha sonra retention oranlar\u0131 bizim i\u00e7in \u00e7ok \u00f6nemli. Bu noktay\u0131 analiz etmemek maddi a\u00e7\u0131dan zarara yola a\u00e7abilece\u011fi i\u00e7in bizim i\u00e7in en \u00f6nemli metriklerin ba\u015f\u0131nda. Uygulaman\u0131n teknik taraf\u0131nda da oldu\u011fum i\u00e7in uygulaman\u0131n crash oranlar\u0131n\u0131 da \u00e7ok inceliyoruz. \u00d6zetlemek gerekirse reklam maliyetlerini, ve elde etti\u011fimiz kullan\u0131c\u0131n\u0131n hatas\u0131z bir uygulama deneyimi ya\u015fayarak \u00f6deme yapan kullan\u0131c\u0131ya d\u00f6n\u00fc\u015fme s\u00fcrecindeki t\u00fcm metrikleri analiz ediyoruz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil uygulama sekt\u00f6r\u00fcnden en \u00f6nemli konuklarla ger\u00e7ekle\u015ftirdi\u011fimiz podcastin yeni b\u00f6l\u00fcm\u00fcyle kar\u015f\u0131n\u0131zday\u0131z. Bu podcast serisinde mobil uygulamadan para kazanma, abonelikler, reklamlar ve sekt\u00f6rden g\u00fcncel geli\u015fmeleri uzman konuklar\u0131m\u0131zla konu\u015fuyoruz. D\u00f6rd\u00fcnc\u00fc b\u00f6l\u00fcmde konu\u011fumuz Biryudumkitap\/Fabula ekibinden&nbsp;\u2060\u2060Ramazan Arslan\u2060\u2060&nbsp;oldu. Sohbetimizde biryudumkitap projesinde 3 y\u0131ld\u0131r ya\u015fad\u0131klar\u0131n\u0131 ve gelirlerini nas\u0131l artt\u0131rd\u0131klar\u0131n\u0131n ayr\u0131nt\u0131lar\u0131n\u0131 konu\u015ftuk. Ayn\u0131 zamanda ekipte CTO olarak g\u00f6rev yapan Ramazan Arslan, uygulamalar\u0131nda [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":146234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1009],"tags":[],"page-builder":[],"class_list":["post-138049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/comments?post=138049"}],"version-history":[{"count":0,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media\/146234"}],"wp:attachment":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media?parent=138049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/categories?post=138049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/tags?post=138049"},{"taxonomy":"page-builder","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/page-builder?post=138049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}