{"id":138048,"date":"2023-08-17T14:51:14","date_gmt":"2023-08-17T14:51:14","guid":{"rendered":"https:\/\/adapty.io\/tr\/blog\/"},"modified":"2023-08-17T14:51:14","modified_gmt":"2023-08-17T14:51:14","slug":"mobil-girisimcilikte-son-trendler","status":"publish","type":"post","link":"https:\/\/adapty.io\/tr\/blog\/mobil-girisimcilikte-son-trendler\/","title":{"rendered":"Mobil Giri\u015fimcilikte Son Trendler"},"content":{"rendered":"<style id='styles-for-podcast-widget'>\n.agb-ps-services--container {\n    --columns: 3;\n    --gap: var(--space-xs);\n    max-width: 580px;\n    margin: var(--space-m) auto var(--space-xl) auto;\n}\n\n.agb-ps-services--title {\n    font-family: 'Gilroy', sans-serif;\n    font-weight: 600;\n    display: inline-block;\n}\n.agb-ps-services--title:after {\n    content: ':';\n}\n\n.agb-ps-services--title:before {\n    content: '\ud83c\udfb5 ';\n}\n\n.agb-ps-services--container a {\n    background: var(--a-bg-website) !important;\n}\n\n.agb-ps-services--list {\n    display: flex;\n    flex-direction: row;\n    flex-wrap: wrap;\n    gap: var(--gap);\n    margin-top: var(--space-xs);\n}\n\n.agb-ps-services--item {\n    flex: 1 1 calc((100% - (var(--gap) * (var(--columns) - 1))) \/ var(--columns));\n    transition: var(--a-anim) !important;\n    border-radius: var(--radius-s);\n    border: 1px solid var(--a-gray-150);\n    padding: 2px !important;\n    display: flex;\n    z-index: 1;\n    box-shadow: var(--aCardShadowMedium);\n    background: var(--a-bg-website) !important;\n}\n\n.agb-ps-services--item:is(:hover,:focus) {\n    border-color: var(--a-primary--hover);\n\tbox-shadow: var(--aCardShadowSmall);\n}\n\n@media (max-width: 575px) {\n\t.agb-ps-services--container {\n\t\t--columns: 2;\n\t}\n}\n<\/style>\n\t<div class=\"agb-acf--podcast-services agb-ps-services--container \">\n\t\t<p class=\"agb-ps-services--title\">Listen to the episode<\/p>\n\t\t<div class=\"agb-ps-services--list\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/subhub-turkey\/episodes\/SubHub-Podcast3---Mobil-Giriimcilikte-Son-Trendler-e287bj3\" class=\"agb-ps-services--item\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/adapty.io\/assets\/themes\/bricks-child\/blocks\/common\/podcast-services\/assets\/spotify-listen-badge.svg\"\n\t\t\t\t\t\t\t loading=\"lazy\"\n\t\t\t\t\t\t\t class=\"adapty-ignore-fancybox\"\n\t\t\t\t\t\t\t alt=\"sp\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/podcasters.spotify.com\/pod\/show\/subhub-turkey\/episodes\/SubHub-Podcast3---Mobil-Giriimcilikte-Son-Trendler-e287bj3\" class=\"agb-ps-services--item\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/adapty.io\/assets\/themes\/bricks-child\/blocks\/common\/podcast-services\/assets\/apple-podcasts-listen-badge.svg\"\n\t\t\t\t\t\t\t loading=\"lazy\"\n\t\t\t\t\t\t\t class=\"adapty-ignore-fancybox\"\n\t\t\t\t\t\t\t alt=\"ap\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/youtu.be\/JNhszdt8bCk\" class=\"agb-ps-services--item\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/adapty.io\/assets\/themes\/bricks-child\/blocks\/common\/podcast-services\/assets\/youtube-listen-badge.svg\"\n\t\t\t\t\t\t\t loading=\"lazy\"\n\t\t\t\t\t\t\t class=\"adapty-ignore-fancybox\"\n\t\t\t\t\t\t\t alt=\"yt\">\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\n\n\n<p>Mobil uygulama sekt\u00f6r\u00fcnden en \u00f6nemli konuklarla ger\u00e7ekle\u015ftirdi\u011fimiz podcastin yeni b\u00f6l\u00fcm\u00fcyle kar\u015f\u0131n\u0131zday\u0131z. Bu podcast serisinde mobil uygulamadan para kazanma, abonelikler, reklamlar ve sekt\u00f6rden g\u00fcncel geli\u015fmeleri uzman konuklar\u0131m\u0131zla konu\u015fuyoruz. <\/p>\n\n\n\n<p>\u00dc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcmde konu\u011fumuz <a href=\"https:\/\/www.linkedin.com\/in\/celilbozkurt\/\" rel=\"nofollow noopener\" target=\"_blank\">Celil Bozkurt<\/a> oldu. Uzun y\u0131llar bireysel geli\u015ftirici olarak \u00e7al\u0131\u015ft\u0131ktan sonra, \u015firket olarak da uygulama sekt\u00f6r\u00fcnde yer alan Celil&#8217;den bu s\u00fcre\u00e7te ya\u015fad\u0131klar\u0131na dair harika bir sohbet ger\u00e7ekle\u015ftirdik.<\/p>\n\n\n\n<p>Bu b\u00f6l\u00fcm\u00fc be\u011fendiyseniz abone olun ve daha fazla ki\u015fiye ula\u015fmam\u0131z i\u00e7in arkada\u015flar\u0131n\u0131zla payla\u015fmay\u0131 unutmay\u0131n.Yeni b\u00f6l\u00fcmlerden haberdar olmak i\u00e7in Telegram Toplulu\u011fumuza <a href=\"https:\/\/t.me\/subhub_chat_turkey\" rel=\"nofollow\">kat\u0131l\u0131n<\/a><\/p>\n\n\n\n<p>Altta bu b\u00f6l\u00fcmden en ilgin\u00e7 k\u0131s\u0131mlar\u0131 bulabilirsiniz.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/podcasters.spotify.com\/pod\/show\/subhub-turkey\/embed\/episodes\/SubHub-Podcast3---Mobil-Giriimcilikte-Son-Trendler-e287bj3\" height=\"102px\" width=\"600px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"yeni-bir-projeye-nasil-basliyorsun\">Yeni bir projeye nas\u0131l ba\u015fl\u0131yorsun?<\/h2>\n\n\n\n<p>2020 y\u0131l\u0131na kadar y\u00fckselen trend kategorilere g\u00f6re \u00fcr\u00fcn geli\u015ftiriyordum. Mesela g\u00fcn\u00fcm\u00fczden \u00f6rnek verirsek ChatGPT trendi i\u00e7in ya ba\u015flamadan oraya \u00fcr\u00fcn geli\u015ftirmeye \u00e7al\u0131\u015f\u0131yordum ya da tam ba\u015flad\u0131\u011f\u0131 an h\u0131zl\u0131 bir bi\u00e7imde \u00fcr\u00fcn geli\u015ftirmeye \u00e7al\u0131\u015f\u0131yordum. Art\u0131k bunu biraz daha de\u011fi\u015ftirdim LTV\u2019si daha y\u00fcksek, bir anda t\u00fckenmeyecek daha s\u00fcrd\u00fcr\u00fclebilir gelir yakalayabilece\u011fim i\u015flere y\u00f6nelmeye ba\u015flad\u0131m. Kategorileri tabii ki de filtreliyorum, ama \u00e7ok b\u00fcy\u00fck oyuncular\u0131n oldu\u011fu bir kategoride bunlar \u00e7ok b\u00fcy\u00fck, ben de burada olmal\u0131y\u0131m diye d\u00fc\u015f\u00fcnm\u00fcyorum. \u00c7\u00fcnk\u00fc art\u0131k i\u015fin \u00fcretim maliyetlerini de d\u00fc\u015f\u00fcnmeye ba\u015flad\u0131m.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nis-bir-kategoride-uygulama-gelistirdin-mi\">Ni\u015f bir kategoride uygulama geli\u015ftirdin mi?<\/h2>\n\n\n\n<p>Evet. 2019 y\u0131l\u0131nda fazla rekabet\u00e7i kategorilerden uzakla\u015fmak istedim, \u00e7\u00fcnk\u00fc bu kategorilerin \u015f\u00f6yle problemi var. Bir hype zaman\u0131nda y\u00fckleme alabiliyorsunuz ama uygulaman\u0131n b\u00fcy\u00fcmesi i\u00e7in gerekenleri yakalamak \u00e7ok zor, \u00e7\u00fcnk\u00fc retention oranlar\u0131 d\u00fc\u015f\u00fck. 2019 y\u0131l\u0131nda bir mobil uygulamay\u0131 startup mant\u0131\u011f\u0131yla geli\u015ftirelim diye d\u00fc\u015f\u00fcnd\u00fck. Elimdeki t\u00fcm kaynaklar\u0131 bir projeye aktard\u0131r\u0131m. \u0130lk ba\u015fta g\u00fczel ba\u015flamas\u0131na ra\u011fmen iyiye gitmedi sonu\u00e7 olarak. Orada \u015funu fark ettim, kullan\u0131c\u0131lar\u0131n sorununu tam anlam\u0131yla \u00e7\u00f6zen bir app yapmam\u0131\u015f\u0131m. Rakiplerin yapt\u0131\u011f\u0131 \u00f6zellikleri biz de ekleyelim, ASO\u2019ya odaklanal\u0131m diye planlam\u0131\u015ft\u0131k. Oysaki bu ni\u015f kategorilerde topluluklara gitmeniz gerekiyor. Ger\u00e7ekten bir sorunu \u00e7\u00f6zd\u00fc\u011f\u00fcn\u00fczde kullan\u0131c\u0131 belki de 2, 3 y\u0131l uygulaman\u0131z\u0131 kullan\u0131yor ve \u00f6deme yap\u0131yor. Bu tarz uygulamalarda kullan\u0131c\u0131ya daha yak\u0131n olma imkan\u0131n\u0131z oluyor ve metrikler daha sa\u011flam oluyor. \u00d6zetle rakiplere de\u011fil, kullan\u0131c\u0131lara bakarak \u00fcr\u00fcn geli\u015ftirmek daha \u00f6nemli.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bir-uygulama-icin-basarili-ya-da-basarisiz-oldu-diyebilecegin-kritlerler-neler-sana-gore\">Bir uygulama i\u00e7in ba\u015far\u0131l\u0131 ya da ba\u015far\u0131s\u0131z oldu diyebilece\u011fin kritlerler neler sana g\u00f6re?<\/h2>\n\n\n\n<p>Bu konuya harcanan efor ve getiri baz\u0131nda bakmaya \u00e7al\u0131\u015f\u0131yorum. Harcad\u0131\u011f\u0131m eforu iyi \u00f6l\u00e7meye odaklan\u0131yorum. Bir uygulamaya harcad\u0131\u011f\u0131m zaman\u0131 takip ediyorum. Ve sonra harcad\u0131\u011f\u0131m s\u00fcre sonucunda ne kadar kazand\u0131\u011f\u0131ma bak\u0131yorum. \u015eu anda k\u0131sa vadeli planlardan \u00e7ok, uzun vadeli hedefler belirliyorum. Yani bir app i\u00e7in uzun vadeli \u00e7al\u0131\u015fabilecek misiniz, o app i\u00e7in 2 y\u0131l boyunca geli\u015ftirme yapmaya istekli olacak m\u0131s\u0131n\u0131z, gibi sorulara cevap vermeniz gerekiyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bir-uygulama-icin-en-onemli-metrikler-nelerdir\">Bir uygulama i\u00e7in en \u00f6nemli metrikler nelerdir?<\/h2>\n\n\n\n<p>Her \u015feyden \u00f6nce LTV diyebilirim. Bireysel geli\u015ftiricilerin \u00e7ok da \u00fczerinde durmad\u0131\u011f\u0131 bir metrik. Genellikle ayl\u0131k gelire \u00e7ok odaklan\u0131yoruz. Ayn\u0131 \u015fekilde marketing harcamalar\u0131n\u0131z varsa CPA \u00f6nemli bir metrik. ARPU hesab\u0131n\u0131 yapmay\u0131 da unutmamak gerekiyor. Uygulamalar\u0131mda analiz i\u00e7in kohortlar olu\u015fturup, segmentlere b\u00f6l\u00fcyorum. Kullan\u0131c\u0131n\u0131n uygulama i\u00e7erisinde ka\u00e7 saniye kald\u0131\u011f\u0131na kadar takip ediyorum. Kullan\u0131c\u0131 nerelerde vakit ge\u00e7iriyor, ya da sorun ya\u015f\u0131yor. Uygulama i\u00e7erisinde \u00e7ok g\u00fc\u00e7l\u00fc bir analitik taraf\u0131n\u0131n kurulmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyorum.&nbsp;<\/p>\n\n\n\n<p>Paywall\u2019da A\/B testlerini\u00a0 2017 gibi yapmaya ba\u015flam\u0131\u015ft\u0131m. O zamanlar Adapty gibi \u015fahane ara\u00e7lar olmad\u0131\u011f\u0131 i\u00e7in Firebase ile testler yap\u0131yorduk. Firebase \u00f6ncesinde ise kendi backend sistemim ile testler yap\u0131yordum. \u0130lk yapt\u0131\u011f\u0131m testlerde sat\u0131\u015f oranlar\u0131mda %20 oran\u0131nda art\u0131\u015f g\u00f6rm\u00fc\u015ft\u00fcm. Yani paywall \u00fczerinde testler yaparak ayn\u0131 \u00fcr\u00fcndeki geliri %30-40\u2019lara kadar artt\u0131rman\u0131z m\u00fcmk\u00fcn. Asl\u0131nda bu sorunun da tam bir cevab\u0131 yok. Bunu da t\u00fcm uygulamada oldu\u011fu gibi \u00f6l\u00e7\u00fcmlemek gerekiyor.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"search-ads-pahali-bir-platform-mu\">Search Ads pahal\u0131 bir platform mu?<\/h2>\n\n\n\n<p>Bug\u00fcn ma\u011fazada LTV\u2019si 100 dolar olan bir kullan\u0131c\u0131 elde etmek i\u00e7in ben Search Ads\u2019te 15 dolar vermeye raz\u0131y\u0131m. 2 y\u0131l benim uygulamamda kalacak ve 100 dolar LTV getiren bir kullan\u0131c\u0131y\u0131 alabilmek benim i\u00e7in \u00e7ok iyi bir olay. Burada yine konu verileri \u00f6l\u00e7\u00fcmlemeye geliyor. Yapt\u0131\u011f\u0131n\u0131z analizde 15 dolara ald\u0131\u011f\u0131n\u0131z kullan\u0131c\u0131dan daha az gelir elde etti\u011finizi d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z o zaman pahal\u0131 diyebilirsiniz. \u00d6l\u00e7\u00fcm yapmad\u0131\u011f\u0131n\u0131z zaman ne kadar verdi\u011finizin bir anlam\u0131 yok ne yaz\u0131k ki. Ben bu \u015fekilde \u00f6l\u00e7\u00fcmlemeler yapmaya ba\u015flad\u0131\u011f\u0131m andan itibaren t\u00fcm app gelirlerim ba\u015fka bir boyuta gelmeye ba\u015flad\u0131. Ben de ilk Apple Search Ads kullanmaya ba\u015flad\u0131\u011f\u0131m anda ayn\u0131 \u015fekilde pahal\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyordum. Ama LTV hesab\u0131 yapmaya ba\u015flad\u0131ktan sonra \u00e7ok iyi bir \u015fekilde performans almaya ba\u015flad\u0131m.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"app-store-optimizationda-sence-neler-degisti\">App Store Optimization&#8217;da sence neler de\u011fi\u015fti?<\/h2>\n\n\n\n<p>\u00c7ok fazla \u015fey de\u011fi\u015fti. 2016 y\u0131l\u0131ndan \u00f6rnek vereyim, Avrupa\u2019daki bir\u00e7ok \u00fclkeye kimse ASO yapm\u0131yordu mesela. Siz \u00e7ok k\u00f6t\u00fc bir ASO bile yapsan\u0131z yine de \u00fcst s\u0131ralarda yer alabiliyordunuz. Ama 2019 y\u0131l\u0131ndan sonra \u00e7ok fazla end\u00fcstriyelle\u015fme oldu sekt\u00f6rde. O y\u00fczden de organikle kullan\u0131c\u0131 elde etmek gittik\u00e7e zorla\u015ft\u0131. Art\u0131k retention odakl\u0131 \u00fcr\u00fcn geli\u015ftirmeye \u00e7al\u0131\u015f\u0131yorum. Bir kullan\u0131c\u0131y\u0131 elde ettikten sonra ondan en fazla geliri kazand\u0131ran ve kullan\u0131c\u0131y\u0131 uygulamada daha fazla tutacak projelere y\u00f6neldim.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobil uygulama sekt\u00f6r\u00fcnden en \u00f6nemli konuklarla ger\u00e7ekle\u015ftirdi\u011fimiz podcastin yeni b\u00f6l\u00fcm\u00fcyle kar\u015f\u0131n\u0131zday\u0131z. Bu podcast serisinde mobil uygulamadan para kazanma, abonelikler, reklamlar ve sekt\u00f6rden g\u00fcncel geli\u015fmeleri uzman konuklar\u0131m\u0131zla konu\u015fuyoruz. \u00dc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcmde konu\u011fumuz Celil Bozkurt oldu. Uzun y\u0131llar bireysel geli\u015ftirici olarak \u00e7al\u0131\u015ft\u0131ktan sonra, \u015firket olarak da uygulama sekt\u00f6r\u00fcnde yer alan Celil&#8217;den bu s\u00fcre\u00e7te ya\u015fad\u0131klar\u0131na dair harika bir sohbet [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":146250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1009],"tags":[],"page-builder":[],"class_list":["post-138048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/comments?post=138048"}],"version-history":[{"count":0,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media\/146250"}],"wp:attachment":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media?parent=138048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/categories?post=138048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/tags?post=138048"},{"taxonomy":"page-builder","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/page-builder?post=138048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}