{"id":138044,"date":"2022-08-11T00:00:00","date_gmt":"2022-08-11T00:00:00","guid":{"rendered":"https:\/\/adapty.io\/tr-union-apps\/"},"modified":"2025-05-26T09:00:42","modified_gmt":"2025-05-26T09:00:42","slug":"union-apps","status":"publish","type":"post","link":"https:\/\/adapty.io\/tr\/blog\/union-apps\/","title":{"rendered":"Union Apps, Adapty ile M\u00fc\u015fterilerine Nas\u0131l Milyonlarca Dolar Kazand\u0131rd\u0131?"},"content":{"rendered":"\n

2022’de iki uygulama, Union Apps ile \u00e7al\u0131\u015fmalar\u0131nda ilk bir milyon dolarl\u0131k gelirlerini elde ettiler. Her ikisi de uygulama i\u00e7i abonelik altyap\u0131s\u0131, analizler ve paywall A\/B testi i\u00e7in Adapty\u2019yi kullan\u0131yorlar.<\/p>\n\n\n\n

Adapty ile Sonu\u00e7lar<\/h2>\n\n\n\n

Abonelik tabanl\u0131 uygulamalar i\u00e7in bir yay\u0131nc\u0131 olan Union Apps, ortaklar\u0131n\u0131n \u00fcr\u00fcnlerini geli\u015ftirmesine, pazarlama yapmas\u0131na, finansal raporlar haz\u0131rlamas\u0131na ve daha fazla para kazanmas\u0131na yard\u0131mc\u0131 oluyor.<\/p>\n\n\n\n

Adapty\u2019nin g\u00fcc\u00fcn\u00fc kullanarak Union Apps\u2019in Verdi\u011fi Hizmetler<\/h2>\n\n\n\n

Union Apps pazarlama ve \u00fcr\u00fcn geli\u015ftirme i\u00e7in Adapty, AppsFlyer ve Amplitude gibi g\u00fc\u00e7l\u00fc ara\u00e7lar\u0131 kullan\u0131yor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Adapty, Union Apps\u2019in ba\u015flang\u0131\u00e7tan itibaren ve t\u00fcm uygulama i\u015fbirli\u011fi d\u00f6nemi boyunca ald\u0131\u011f\u0131 kararlarda yol g\u00f6sterici oluyor. <\/p>\n\n\n\n

Bir i\u015f orta\u011f\u0131yla s\u00f6zle\u015fme imzalanmadan \u00f6nce Adapty\u2019nin abonelik analizleri, Union Apps\u2019in ortakl\u0131\u011f\u0131n her iki taraf i\u00e7in de kazan\u00e7l\u0131 olup olmayaca\u011f\u0131n\u0131 belirlemesine yard\u0131mc\u0131 oluyor. Ve ortakl\u0131k ba\u015flad\u0131\u011f\u0131nda Union Apps, Adapty\u2019nin paywall A\/B testlerini kullanarak orta\u011f\u0131n\u0131n gelirini artt\u0131r\u0131yor ve pazarlama yat\u0131r\u0131m\u0131n\u0131n getirisini tahmin etmek i\u00e7in do\u011fru analitik verilerine g\u00fcveniyor.<\/p>\n\n\n\n

Ortakl\u0131k kararlar\u0131<\/h2>\n\n\n\n

Union Apps\u2019\u0131n Adapty\u2019yi kullanarak verdi\u011fi en temel karar, bir uygulamayla ortakl\u0131\u011f\u0131n i\u015fe yaray\u0131p yaramayaca\u011f\u0131 ve her iki taraf i\u00e7in de faydal\u0131 olup olmayaca\u011f\u0131d\u0131r.<\/p>\n\n\n\n

Potansiyel yay\u0131nlamaya giden yol, LTV, funnell\u0131n farkl\u0131 a\u015famalar\u0131ndaki d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131, \u00f6deme yapan kullan\u0131c\u0131lar\u0131n y\u00fczdesi, uygulama \u00f6zelliklerinin retention oranlar\u0131 gibi metriklerin analiz edilmesiyle ba\u015fl\u0131yor.<\/p>\n\n\n\n

Daha sonra bu metriklerin do\u011frulanmas\u0131 gerekiyor. Bunun i\u00e7in, Google Ads ve Facebook \u00fczerinden kullan\u0131c\u0131 edinimi i\u00e7in yakla\u015f\u0131k 5 bin dolar yat\u0131r\u0131m yaparak bir test yap\u0131yorlar. Bu test, ya \u00f6nceki a\u015famada toplanan metrikleri do\u011frular ya da bir \u015feyin beklendi\u011fi gibi \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 ortaya \u00e7\u0131kar\u0131r. Do\u011frulama i\u00e7in Adapty\u2019deki kohort analizini ve funellar\u0131 kullan\u0131yorlar.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0130li\u015fkilendirme ve \u00fcr\u00fcne g\u00f6re filtrelenmi\u015f verileri g\u00f6steren kohort analizi<\/h2>\n\n\n\n

Adapty\u2019nin kohort analizi, kullan\u0131c\u0131lar\u0131n kay\u0131p e\u011filimini g\u00f6sterir ve t\u00fcm uygulama \u00fcr\u00fcnlerindeki (veya yaln\u0131zca se\u00e7ili \u00fcr\u00fcnlerdeki) verilerin kolayca g\u00f6r\u00fcnmesini sa\u011flar. Filtreler, ili\u015fkilendirme, \u00fclke, paywall, ma\u011faza veya hedef kitle segmentine ba\u011fl\u0131 olarak verilerin izlenmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00dcr\u00fcne, \u00fclkeye ve ma\u011fazaya g\u00f6re filtrelenmi\u015f verileri g\u00f6steren Adapty\u2019nin Funnel \u00d6zelli\u011fi<\/h2>\n\n\n\n

Adapty\u2019nin funnel \u00f6zelli\u011fi, d\u00f6n\u00fc\u015f\u00fcmleri ve geliri art\u0131rmak i\u00e7in kullan\u0131c\u0131lar\u0131n yolculu\u011funda hangi ad\u0131mlar\u0131n iyile\u015ftirilebilece\u011fini anlaman\u0131za yard\u0131mc\u0131 olur:<\/p>\n\n\n\n

Metrikler onaylan\u0131rsa Union Apps, uygulaman\u0131n daha b\u00fcy\u00fck reklam yat\u0131r\u0131mlar\u0131 ba\u011flam\u0131nda ROAS KPI\u2019\u0131n\u0131 yakalay\u0131p yakalayamayaca\u011f\u0131n\u0131 test eder. Bu a\u015famada, denemeye dahil olan ASO, influencer marketing ve product ekipleri ile \u00fccretli kullan\u0131c\u0131 edinimi i\u00e7in daha fazla b\u00fct\u00e7e yat\u0131r\u0131l\u0131r.<\/p>\n\n\n\n

\u0130\u015fbirli\u011finin MRR\/ARR b\u00fcy\u00fcmesi i\u00e7in bir s\u0131\u00e7rama tahtas\u0131 haline gelmesi Union Apps ve ortak ekipler i\u00e7in \u00f6nemlidir.<\/p>\n\n\n\n

Bu a\u015fama ayr\u0131ca, ortakl\u0131\u011f\u0131n sonraki \u00fc\u00e7 ayl\u0131k \u00e7al\u0131\u015fmada ba\u015far\u0131 elde edip edemeyece\u011fini ve ekiplerin birlikte \u00e7al\u0131\u015fmak i\u00e7in bir sinerjiye sahip olup olmad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n\n\n\n

T\u00fcm a\u015famalar ba\u015far\u0131yla ge\u00e7ilirse Union Apps ve partner uygulamas\u0131 bir s\u00f6zle\u015fme imzalar ve yay\u0131nc\u0131l\u0131k \u00e7er\u00e7evesinde \u00e7al\u0131\u015fmaya devam eder.<\/p>\n\n\n\n

Para kazanma kararlar\u0131<\/h2>\n\n\n\n

Union Apps \u00e7al\u0131\u015ft\u0131\u011f\u0131 uygulamalarda trafik sat\u0131n al\u0131r, \u00fcr\u00fcnler \u00fczerinde denemeler yapar ve d\u00f6n\u00fc\u015f\u00fcm funnel\u0131n\u0131n reklam \u00f6\u011feleri, App Store bile\u015fenleri, onboarding s\u00fcre\u00e7leri ve paywallar gibi a\u015famalar\u0131nda farkl\u0131 yakla\u015f\u0131mlar dener.<\/p>\n\n\n\n

Localization ve paywall A\/B testleri, Adapty ile ger\u00e7ekle\u015ftirilir.<\/p>\n\n\n\n

M\u00fc\u015fterileri i\u00e7in uygulad\u0131klar\u0131 \u00f6zel bir test olan OctaZone uygulamas\u0131<\/a> , LTV\u2019yi art\u0131rmaya ve genel olarak gelirini art\u0131rmaya yard\u0131mc\u0131 oluyor.<\/p>\n\n\n\n

LTV\u2019yi %30 art\u0131ran test<\/strong><\/h5>\n\n\n\n
\"\"<\/figure>\n\n\n\n

A- OctaZone paywall’unun ilk hali<\/p>\n\n\n\n

Bu paywallda kullan\u0131c\u0131lar\u0131n %75’i ayl\u0131k plan yerine y\u0131ll\u0131k aboneli\u011fi se\u00e7iyordu. Sonu\u00e7 olarak \u00e7o\u011fu kullan\u0131c\u0131 i\u00e7in abonelik yenilemesinin bir y\u0131l s\u00fcrmesi gerekiyordu. Bu a\u00e7\u0131dan ekip pazarlama yat\u0131r\u0131mlar\u0131ndan h\u0131zl\u0131 bir geri d\u00f6n\u00fc\u015f g\u00f6remedi.<\/p>\n\n\n\n

B- Union Apps yeni bir paywall \u00f6nerdi. 3 ayl\u0131k bir abonelik ekleyerek ve y\u0131ll\u0131k plan\u0131n fiyat\u0131n\u0131 artt\u0131rd\u0131lar. Paywall performanslar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in Adapty ile bir A\/B testi ba\u015flatt\u0131lar.<\/p>\n\n\n\n

Test neden %30 LTV art\u0131\u015f\u0131yla sonu\u00e7land\u0131?<\/h2>\n\n\n\n

Yeni paywallda y\u0131ll\u0131k plan\u0131 se\u00e7en kullan\u0131c\u0131lar\u0131n oran\u0131 %75’ten %17’ye d\u00fc\u015ft\u00fc.<\/p>\n\n\n\n

Y\u00fcklemeden aboneli\u011fe d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ayn\u0131 kalsa da, sat\u0131n almalar\u0131n \u00fc\u00e7 ayl\u0131k ve ayl\u0131k se\u00e7enekler lehine yeniden da\u011f\u0131t\u0131lmas\u0131, tahmine g\u00f6re daha fazla para getirecekti.<\/p>\n\n\n\n

Adapty\u2019nin abonelik istatistiklerine ve Union Apps\u2019in kendi verilerine dayanan tahmin, LTV art\u0131\u015f\u0131n\u0131 %30 g\u00f6sterirken, ARPPU art\u0131\u015f\u0131n\u0131n paywallun \u00f6nceki s\u00fcr\u00fcm\u00fcne g\u00f6re 1,5 kat daha y\u00fcksek olmas\u0131 bekleniyordu. Tahmin modeli, y\u0131ll\u0131k abonelik yenilemelerini hesaba katt\u0131.<\/p>\n\n\n\n

A\/B Testi Sonu\u00e7lar\u0131<\/h2>\n\n\n\n
    \n
  • 30% LTV Art\u0131\u015f\u0131<\/li>\n\n\n\n
  • x1.5 ARPPU Art\u0131\u015f\u0131<\/li>\n<\/ul>\n\n\n\n
    Arsen Ibragimov:<\/h6>\n\n\n\n
    \n

    Ba\u015flad\u0131\u011f\u0131m\u0131z g\u00fcnlerde, paywall ve yerle\u015fik A\/B testi i\u00e7in kendi hizmetimizi geli\u015ftirdik. Bunu uygulamak i\u00e7in \u00e7ok zaman, para ve insan kayna\u011f\u0131 harcad\u0131k ve yine de hedefledi\u011fimiz do\u011fruluk ve rahatl\u0131\u011f\u0131 yakalayamad\u0131k. Adapty\u2019yi tesad\u00fcfen sosyal medyadan \u00f6\u011frendik. Birka\u00e7 g\u00fcn i\u00e7inde entegre ettik ve hemen kullanmaya ba\u015flad\u0131k. \u015eimdi fikirden lansmana kadar olan A\/B testi d\u00f6ng\u00fcs\u00fc, \u00e7ok daha az zaman al\u0131yor ve herhangi bir geli\u015ftirici ihtiyac\u0131 gerektirmiyor.<\/p>\n<\/blockquote>\n\n\n\n

    Uzun Vadeli Planlar<\/h2>\n\n\n\n

    Union Apps ekibi, abonelikler hakk\u0131nda zaten \u00e7ok say\u0131da veriye sahip: \u00e7e\u015fitli s\u00fcrelerdeki aboneliklerin yenileme oranlar\u0131, pazarlama yat\u0131r\u0131mlar\u0131n\u0131n geri d\u00f6n\u00fc\u015f\u00fc i\u00e7in gereken s\u00fcre, farkl\u0131 kategorilerdeki abonelikler i\u00e7in en uygun fiyatlar ve daha fazlas\u0131. T\u00fcm bu veriler tahmin yapmak i\u00e7in kullan\u0131l\u0131yor.<\/p>\n\n\n\n

    Ayr\u0131ca Adapty\u2019nin raporlar\u0131ndaki abonelik kriterlerine de g\u00fcveniyorlar.<\/p>\n\n\n\n

    \u00d6rnek olarak, OctaZone i\u00e7in yukar\u0131da bahsetti\u011fimiz A\/B testi y\u0131ll\u0131k aboneli\u011fi i\u00e7eriyordu, bu nedenle bu t\u00fcr abonelerin yenileme oran\u0131n\u0131 g\u00f6rmek bir y\u0131l alacakt\u0131. Ancak rapordaki k\u0131yaslama sonu\u00e7lar\u0131n\u0131 kontrol ederek gelecekteki geliri tahmin etmek \u00e7ok kolay!<\/p>\n\n\n\n

    \"\"
    Adapty\u2019nin iOS abonelikleri raporundan bir slayt<\/figcaption><\/figure>\n\n\n\n

    Union Apps ve Adapty ile ilk 1 milyon dolarl\u0131k gelirine ula\u015fan uygulamalar<\/h2>\n\n\n\n

    2022’de iki uygulama, Adapty\u2019nin yard\u0131m\u0131yla Union Apps\u2019in rehberli\u011finde ilk 1 milyon dolarl\u0131k y\u0131ll\u0131k net gelirlerini elde etti.<\/p>\n\n\n\n

    STRETCHIT: 347 bin dolardan 4.5 milyon dolar ARR\u2019a<\/strong><\/p>\n\n\n\n

    Esneme hareketleri uygulamas\u0131 olan STRETCHIT, \u00fc\u00e7 ayda (Kas\u0131m 2021\u200a\u2014\u200aOcak 2022) 347 bin ARR\u2019dan 2.5 milyon ARR\u2019a y\u00fckseldi. Union Apps reklam kampanyalar\u0131 y\u00fcr\u00fctt\u00fc, etkileyici pazarlama faaliyetleri yapt\u0131, ASA\u2019y\u0131 optimize etti, \u00fcr\u00fcn ve paywall hipotezini test etti.<\/p>\n\n\n\n

    \u015eu anda STRETCHIT\u2019in ARR\u2019\u0131 4.5 milyon dolar ve b\u00fcy\u00fcmeye devam ediyor:<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Prime Fasting: 205 bin dolardan 2,5 milyon dolar ARR\u2019a<\/h4>\n\n\n\n

    Union Apps, aral\u0131kl\u0131 oru\u00e7 uygulamas\u0131 Prime Fasting\u2019i b\u00fcy\u00fctmek i\u00e7in Adapty\u2019yi kullanarak onboarding ve paywall \u00fczerinde deneyler yapt\u0131, y\u00fczlerce reklam \u00f6\u011fesini test etti ve \u00fccretli pazarlama kanallar\u0131 kulland\u0131.<\/p>\n\n\n\n

    Sonu\u00e7, \u00fc\u00e7 ayl\u0131k bir s\u00fcre i\u00e7inde (Kas\u0131m 2021\u200a\u2014\u200aOcak 2022) ARR b\u00fcy\u00fcmesi 205 bin dolardan 1 milyon dolara y\u00fckseldi. Sonraki \u00fc\u00e7 ay boyunca da 2,5 milyon dolarl\u0131k ARR art\u0131\u015f\u0131 daha g\u00f6rd\u00fcler.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    Artem Smirnov<\/h6>\n\n\n\n
    \n

    Gelirimiz, Adapty dahil ortaklar\u0131m\u0131z\u0131n g\u00fcvenilirli\u011fine ba\u011fl\u0131d\u0131r. Adapty ile i\u015fbirli\u011fimiz boyunca, sinerjiyi hissediyor ve \u00fcr\u00fcn kalitesi ve \u00f6zelliklerdeki art\u0131\u015fa tan\u0131k oluyoruz. Adapty\u2019nin b\u00fcy\u00fcmesine b\u00fcy\u00fck bir ilgi duyuyoruz ve raporlar\u0131n\u0131 analiz etmek, m\u00fc\u015fteri g\u00f6r\u00fc\u015fmelerine kat\u0131lmak, geri bildirim sa\u011flamak ve hatalar\u0131 bildirmek i\u00e7in \u00e7ok zaman harc\u0131yoruz. \u0130\u015fbirli\u011fimizin hem ortaklar\u0131m\u0131z\u0131 hem de Adapty\u2019yi b\u00fcy\u00fctmeye yard\u0131mc\u0131 olaca\u011f\u0131na inan\u0131yorum\u200a\u2014\u200a\u00e7\u00fcnk\u00fc ikimizin de uygulamalar\u0131 milyonlarca MRR\u2019a ula\u015ft\u0131rmak gibi bir amac\u0131m\u0131z var.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

    Union Apps Adapty’nin \u00fcst\u00fcn \u00f6zelliklerini kullanarak m\u00fc\u015fterilerine nas\u0131l milyonlarca dolar kazand\u0131rd\u0131.<\/p>\n","protected":false},"author":28,"featured_media":146329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1007],"tags":[],"page-builder":[],"class_list":["post-138044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/comments?post=138044"}],"version-history":[{"count":0,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media\/146329"}],"wp:attachment":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media?parent=138044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/categories?post=138044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/tags?post=138044"},{"taxonomy":"page-builder","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/page-builder?post=138044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}