{"id":138041,"date":"2022-08-12T00:00:00","date_gmt":"2022-08-12T00:00:00","guid":{"rendered":"https:\/\/adapty.io\/tr-prosto\/"},"modified":"2022-08-12T00:00:00","modified_gmt":"2022-08-12T00:00:00","slug":"prosto","status":"publish","type":"post","link":"https:\/\/adapty.io\/tr\/blog\/prosto\/","title":{"rendered":"Adapty ile A\/B Testi Yaparak Gelirlerini %30 Artt\u0131ran Mobil Uygulama: Prosto"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Prosto Hakk\u0131nda<\/h4>\n\n\n\n<p>Prosto bir meditasyon uygulamas\u0131. Irena Ponaro\u0161ku, 2,4 milyon takip\u00e7isi olan bir Instagram blog yazar\u0131d\u0131r. Irena bilin\u00e7li t\u00fcketim, ekolojik sorumluluk ve kendisiyle ve ba\u015fkalar\u0131yla uyum i\u00e7inde ya\u015fama hakk\u0131nda bloglar yaz\u0131yor. \u00d6ncelikle kendi kitlesini ve meditasyonla ilgilenenleri hedeflemektedir.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/adapty.io\/wp-content\/uploads\/2023\/01\/62eb9055dc4b4dfbaf380db3_0dcho8gpkm8ekidbb.png\" alt=\"\"><figcaption class=\"wp-element-caption\">Sensor Tower grafi\u011fi<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"adapty-ile-a-b-testi-bir-hafta-yerine-bir-gun-surer\">Adapty ile A\/B testi bir hafta yerine bir g\u00fcn s\u00fcrer<\/h2>\n\n\n\n<p>Adapty, sat\u0131n alma s\u00fcre\u00e7lerinin her a\u015famas\u0131 i\u00e7in d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n artmas\u0131n\u0131 sa\u011flayarak ayl\u0131k yinelenen geliri (MRR) art\u0131rd\u0131.<br>Adapty\u2019yi kullanmaya ba\u015flamadan \u00f6nce de paywall\u2019lar\u0131n\u0131 test ediyorlard\u0131. O zamanlar \u015funlar\u0131 yapmalar\u0131 gerekiyordu: yeni bir tasar\u0131m olu\u015fturmak, yeni \u00f6deme duvar\u0131n\u0131 tasarlamak, geli\u015ftiriciye vermek, kodlamak, testleri yap\u0131land\u0131rmak, inceleme i\u00e7in Apple\u2019a g\u00f6ndermek ve ard\u0131ndan yeni s\u00fcr\u00fcmlerini ba\u015flatmak. Bu \u015fekilde testler genellikle bir hafta veya daha fazla s\u00fcr\u00fcyor.<\/p>\n\n\n\n<p><strong>Adapty bu s\u00fcre\u00e7leri tamamen de\u011fi\u015ftiriyor. Adapty\u2019nin uygulamas\u0131nda yeni bir \u00f6deme duvar\u0131 olu\u015fturabiliyorsunuz:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/adapty.io\/wp-content\/uploads\/2023\/01\/62eb90550a785717420c5089_02uvc1uxi7651hwne.png\" alt=\"\"><\/figure>\n\n\n\n<p>Bir hafta yerine, art\u0131k yay\u0131ndayken bile A\/B testlerini yaln\u0131zca bir g\u00fcnde ba\u015flat\u0131labiliyor:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/adapty.io\/wp-content\/uploads\/2023\/01\/62eb90555169265f9fdf05ee_0fkkek-t77b4aabsb.png\" alt=\"\"><\/figure>\n\n\n\n<p>Prosto ekibi, Adapty SDK\u2019i kurarken, temel analizleri zaten toplam\u0131\u015f ve test etmek i\u00e7in baz\u0131 hipotezler geli\u015ftirmi\u015fti. Uygulaman\u0131n reklamlar\u0131, kullan\u0131c\u0131lar\u0131 cezbetmede etkiliydi, ancak y\u00fckleme-abonelik oran\u0131 daha y\u00fcksek olabilirdi. Adapty\u2019nin son raporuna g\u00f6re Rus kullan\u0131c\u0131lar, mobil aboneliklere pek al\u0131\u015fk\u0131n de\u011filler. Ancak, Prosto IAP modeline olan bu ilgi eksikli\u011fine ra\u011fmen y\u00fcksek abonelik oranlar\u0131na sahip.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"gelirleri-%30-artiran-test\">Gelirleri %30 art\u0131ran test<\/h2>\n\n\n\n<p>Prosto, Adapty\u2019ye ge\u00e7meden \u00f6nce kullan\u0131c\u0131lar\u0131na iki abonelik plan\u0131 sunuyordu: 30$\u2019l\u0131k y\u0131ll\u0131k plan ve 3$\u2019l\u0131k ayl\u0131k plan. Analizlere dayanarak, y\u0131ll\u0131k abonelik plan\u0131n\u0131n kullan\u0131c\u0131lar\u0131 i\u00e7in pahal\u0131 oldu\u011funu \u00f6\u011frendiler. Yakla\u015f\u0131k 15$\u2019l\u0131k bir plan sunarlarsa, kullan\u0131c\u0131lar\u0131n\u0131n abone olmaya daha meyilli olaca\u011f\u0131n\u0131 varsayd\u0131lar.<br><strong>Adapty\u2019de<\/strong> \u00f6deme duvar\u0131 i\u00e7in bir A\/B testi olu\u015fturdular ve tasar\u0131mda baz\u0131 de\u011fi\u015fiklikler yapt\u0131lar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Y\u0131ll\u0131k ve ayl\u0131k plana alternatif olarak, art\u0131k 6 ayl\u0131k ve ayl\u0131k plan se\u00e7ene\u011fi sundular.<\/li>\n\n\n\n<li>Bir fig\u00fcr olarak Irena\u2019n\u0131n resmi, bir g\u00f6rselden daha fazla g\u00fcven verdi\u011fi i\u00e7in onun resmiyle de\u011fi\u015ftirdiler. Genel olarak, ger\u00e7ek bir ki\u015finin foto\u011fraf\u0131 g\u00f6rsellerden daha fazla dikkat \u00e7eker.<\/li>\n\n\n\n<li>Uygulaman\u0131n faydalar\u0131 listesini inceledikten sonra, dikkatlerini uygulaman\u0131n \u00f6zelliklerini listelemek yerine izlenimlere ve olas\u0131 sonu\u00e7lara \u00e7evirdiler.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/adapty.io\/wp-content\/uploads\/2023\/01\/62eb9055f7100914031e0371_08q4dnmkmdkzqqr4.png\" alt=\"\"><\/figure>\n\n\n\n<p>\u0130\u015fte ilk testin sonu\u00e7lar\u0131:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/adapty.io\/wp-content\/uploads\/2023\/01\/62eb905536357a39874e8748_0_sauceaqdf1ktqtf.png\" alt=\"\"><\/figure>\n\n\n\n<p>Bu, daha d\u00fc\u015f\u00fck abone edinme maliyeti ve reklam harcamalar\u0131n\u0131 yeniden d\u00fc\u015f\u00fcnmesiyle sonu\u00e7land\u0131. Ve daha da \u00f6nemlisi, abonelik davran\u0131\u015f\u0131n\u0131n de\u011fi\u015fti\u011fini g\u00f6rd\u00fcler . Daha \u00f6nce, abonelerinin yakla\u015f\u0131k %6&#8217;s\u0131 ayl\u0131k abonelik kullan\u0131yordu. Testten sonra, 6 ayl\u0131k plan kullan\u0131c\u0131lar aras\u0131nda olduk\u00e7a pop\u00fcler hale geldi.<\/p>\n\n\n\n<p><strong>Genel olarak, t\u00fcm bunlar ayl\u0131k %30&#8217;luk bir gelir art\u0131\u015f\u0131 sa\u011flad\u0131.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/adapty.io\/wp-content\/uploads\/2023\/01\/62eb9055a2480b726e294ab7_0k9jnramplmnzawrp.png\" alt=\"\"><\/figure>\n\n\n\n<p>Grafikte g\u00f6r\u00fcld\u00fc\u011f\u00fc gibi, reklam b\u00fct\u00e7eleri ayn\u0131 kald\u0131, ancak gelirleri artt\u0131. Abone say\u0131s\u0131 artt\u0131k\u00e7a yenilemeler de artt\u0131.<\/p>\n\n\n\n<p>Yeni kullan\u0131c\u0131lar edinmek veya mevcut kullan\u0131c\u0131lar\u0131 korumak isteyip istemedi\u011finize g\u00f6re paywall testleri sizin i\u00e7in faydal\u0131 olacakt\u0131r.<\/p>\n\n\n\n<p>Mobil uygulamalarda gelir elde etme i\u015fi s\u00fcrekli bir analiz gerektirir. Kullan\u0131c\u0131 hareketleri dinamik s\u00fcre\u00e7lerdir. Kullan\u0131c\u0131lar\u0131n belirli d\u00f6nemlerde hareketlerini iyi analiz etmek gelir modelinizin en \u00f6nemli ad\u0131m\u0131d\u0131r. Bunun i\u00e7in <strong>Adapty\u2019nin<\/strong> kodla u\u011fra\u015fman\u0131za gerek olmadan size sundu\u011fu Cohort analizlerini kullanarak kullan\u0131c\u0131 kayb\u0131n\u0131z\u0131 en aza indirirken gelirlerinizi artt\u0131rabileceksiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/adapty.io\/wp-content\/uploads\/2023\/01\/62eb90559ffe14ef754a8b46_0wsz6nzb9lhrcnnxa.png\" alt=\"\"><\/figure>\n\n\n\n<p>Son olarak Prosto CPO\u2019sunun s\u00f6zlerini b\u0131rak\u0131yorum.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>1 numara olmay\u0131 planl\u0131yoruz ve Adapty bizim gizli silahlar\u0131m\u0131zdan biri.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>\u00d6deme ekranlar\u0131n\u0131zda h\u0131zl\u0131ca A\/B testler yaparak kazanc\u0131n\u0131z\u0131 artt\u0131rmak isterseniz <a href=\"https:\/\/adapty.io\/schedule-demo\" target=\"_blank\" rel=\"noopener\"><strong>Adapty\u2019yi<\/strong><\/a> hemen deneyebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adapty&#8217;nin \u00fcst\u00fcn \u00f6zellikleri ile A\/B testi yaparak gelirini %30 artt\u0131ran mobil uygulama<\/p>\n","protected":false},"author":28,"featured_media":146316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1007],"tags":[],"page-builder":[],"class_list":["post-138041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/comments?post=138041"}],"version-history":[{"count":0,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/posts\/138041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media\/146316"}],"wp:attachment":[{"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/media?parent=138041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/categories?post=138041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/tags?post=138041"},{"taxonomy":"page-builder","embeddable":true,"href":"https:\/\/adapty.io\/tr\/wp-json\/wp\/v2\/page-builder?post=138041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}